NEW YORK, Oct. 23 /PRNewswire/ -- In his first book of the post-Enron,
post-boom, post-9/11 era, Tom Peters, America's most influential business
thinker, proclaims that the old business playbooks are useless in a new world
that's messy and chaotic.
Declaring war on the worthless rules, absurd organizational barriers and
petty corporate middle managers that stand in the way of creativity and
success, Re-imagine! Business Excellence in a Disruptive Age (DK; $30.00,
U.S./$40 Canada, hardcover; October 2003) lays out the new ground rules for
uncertain times where screwing up, destroying, and thinking weird rule the
Putting his money where his mouth is, Peters has teamed with DK
Publishing -- a publisher renowned for its creative visual
style -- to re-invent the business book by introducing vibrant color, bold
graphics, and head-turning design to a genre better known for mind-numbing
text and charts. The result is an in-your-face anti-handbook in sync with our
rapidly changing world.
Dubbed "the ur-guru of management" by Fortune and "the father of the
post-modern corporation" by the Los Angeles Times, Peters is the acclaimed
co-author of a string of international bestsellers, including the landmark In
Search of Excellence, which was named one of the top three business books of
the 20th Century by NPR.
Citing examples as far-flung as Jack Welch and Jiffy Lube, Apple and
al-Qaeda, eBay and E-ZPass, Re-imagine! urges full-scale, "Technicolor"
assaults on outdated systems, ideas, and values starting with corporate
America's self-defeating dismissal of women in the office and the marketplace.
In Peters' inimitable style, Re-imagine! does not settle for incremental
change. Instead, recognizing that American women represent the world's largest
economy, Peters urges a top-to-bottom re-imagining of American business that
makes women priority #1 when it comes to hiring, promoting, marketing,
branding, design, culture, and leadership. (See attached list: Why Women
"Women are the primary purchasers of damn near everything," writes Peters,
marking the first time that one of the nation's top male "management gurus"
takes corporate America to task on the "women's issue." "We must therefore
strive to achieve nothing less than Total Enterprise Realignment around this
awesome, burgeoning astoundingly untapped market."
In Re-imagine!, Peters also riffs on corporate America's apathy towards
design and offers surprising ideas for making design the "soul" of every
enterprise (eg. Put design on the agenda of every meeting. Make the chief
designer a member of the board).
Other dinosaurs targeted by Peters' meteoric rage include the American
education system, which he calls a "thinly disguised conspiracy to quash
creativity," and an obsession with youth that leaves American business
ill-equipped to take advantage of the coming boom in older Americans.
Making it perfectly clear that this is not your father's business book, each
chapter also showcases:
-- Technicolor Rules - Basic important truths for today's business world
("White collar employment as we've known it is dead." "The time for
mellow prescriptions is past.")
-- Rants - A bullet-fast summary of why American business is unprepared
for today's challenges ("We acknowledge that a new, fluid world is
emerging. But we retain our male-inspired, male-dominated
-- Visions - A brief peak into Peters' ideal future. ("A truly creative
society: Each person moves from project to project, from gig to
gig - Hollywood-style.")
-- Was/Is - A spirited list of contrasts between your father's world and
yours ("Doing it all/delegating, quiet classrooms/noisy classrooms,
acquire big things/acquire cool things")
Twenty years after the release the groundbreaking In Search of Excellence,
Peters declares that in the "new strange world, defining excellence -- let
alone searching for it - will prove more and more elusive." With that in
mind, Re-imagine! is nothing less than a rallying cry for every Dilbert-ized
cubicle slave to throw off the shackles, get off the sidelines, and take
charge of their lives and livelihoods.
For more information and photos visit:
Re-imagine! Business Excellence in a Disruptive Age
By Tom Peters
Publication date: October 15, 2003
$30.00, U.S.; $40, Canada
352 pages; hardcover; ISBN: 0-7894-9647-X
Meet the New Boss: Why Women Rule!
Women practice improvisation with much greater ease than men.
Women are more self-determined than men.
Women appreciate and depend upon their intuition more than men do.
Women, unlike men, focus naturally on empowerment (rather than
Women understand and develop relationships with greater facility than men.
From Re-imagine! Business Excellence in a Disruptive Age
by Tom Peters (DK Publishing, October 2003, $29.95)
National Book Tour Dates:
New York City - October 23 & 24
Boston - October 27
Washington, D.C. - October 28
San Francisco - October 29 & 30
Minneapolis - November 17
Cincinnati - November 21
SOURCE DK Publishing