Fire All Male Salespeople! Hire Freaks! Tom Peters' New Book Sounds Angry Wake-Up Call to Corporate America
In Re-imagine!, Peters Reinvents American Business
With Passion, Design, and Women at the Helm
Re-imagine! Business Excellence in a Disruptive Age
(DK Publishing; $30 U.S./$40 Canada, hardcover; October 15, 2003)
NEW YORK, Oct. 23 /PRNewswire/ -- In his first book of the post-Enron, post-boom, post-9/11 era, Tom Peters, America's most influential business thinker, proclaims that the old business playbooks are useless in a new world that's messy and chaotic. Declaring war on the worthless rules, absurd organizational barriers and petty corporate middle managers that stand in the way of creativity and success, Re-imagine! Business Excellence in a Disruptive Age (DK; $30.00, U.S./$40 Canada, hardcover; October 2003) lays out the new ground rules for uncertain times where screwing up, destroying, and thinking weird rule the day. Putting his money where his mouth is, Peters has teamed with DK Publishing -- a publisher renowned for its creative visual style -- to re-invent the business book by introducing vibrant color, bold graphics, and head-turning design to a genre better known for mind-numbing text and charts. The result is an in-your-face anti-handbook in sync with our rapidly changing world. Dubbed "the ur-guru of management" by Fortune and "the father of the post-modern corporation" by the Los Angeles Times, Peters is the acclaimed co-author of a string of international bestsellers, including the landmark In Search of Excellence, which was named one of the top three business books of the 20th Century by NPR. Citing examples as far-flung as Jack Welch and Jiffy Lube, Apple and al-Qaeda, eBay and E-ZPass, Re-imagine! urges full-scale, "Technicolor" assaults on outdated systems, ideas, and values starting with corporate America's self-defeating dismissal of women in the office and the marketplace. In Peters' inimitable style, Re-imagine! does not settle for incremental change. Instead, recognizing that American women represent the world's largest economy, Peters urges a top-to-bottom re-imagining of American business that makes women priority #1 when it comes to hiring, promoting, marketing, branding, design, culture, and leadership. (See attached list: Why Women Rule!) "Women are the primary purchasers of damn near everything," writes Peters, marking the first time that one of the nation's top male "management gurus" takes corporate America to task on the "women's issue." "We must therefore strive to achieve nothing less than Total Enterprise Realignment around this awesome, burgeoning astoundingly untapped market." In Re-imagine!, Peters also riffs on corporate America's apathy towards design and offers surprising ideas for making design the "soul" of every enterprise (eg. Put design on the agenda of every meeting. Make the chief designer a member of the board). Other dinosaurs targeted by Peters' meteoric rage include the American education system, which he calls a "thinly disguised conspiracy to quash creativity," and an obsession with youth that leaves American business ill-equipped to take advantage of the coming boom in older Americans. Making it perfectly clear that this is not your father's business book, each chapter also showcases: -- Technicolor Rules - Basic important truths for today's business world ("White collar employment as we've known it is dead." "The time for mellow prescriptions is past.") -- Rants - A bullet-fast summary of why American business is unprepared for today's challenges ("We acknowledge that a new, fluid world is emerging. But we retain our male-inspired, male-dominated hierarchies.") -- Visions - A brief peak into Peters' ideal future. ("A truly creative society: Each person moves from project to project, from gig to gig - Hollywood-style.") -- Was/Is - A spirited list of contrasts between your father's world and yours ("Doing it all/delegating, quiet classrooms/noisy classrooms, acquire big things/acquire cool things") Twenty years after the release the groundbreaking In Search of Excellence, Peters declares that in the "new strange world, defining excellence -- let alone searching for it - will prove more and more elusive." With that in mind, Re-imagine! is nothing less than a rallying cry for every Dilbert-ized cubicle slave to throw off the shackles, get off the sidelines, and take charge of their lives and livelihoods. For more information and photos visit: http://www.tompeters.com/toms_world/press_kit/ Re-imagine! Business Excellence in a Disruptive Age By Tom Peters DK Publishing Publication date: October 15, 2003 $30.00, U.S.; $40, Canada 352 pages; hardcover; ISBN: 0-7894-9647-X Meet the New Boss: Why Women Rule! Women practice improvisation with much greater ease than men. Women are more self-determined than men. Women appreciate and depend upon their intuition more than men do. Women, unlike men, focus naturally on empowerment (rather than hierarchical "power"). Women understand and develop relationships with greater facility than men. From Re-imagine! Business Excellence in a Disruptive Age by Tom Peters (DK Publishing, October 2003, $29.95) National Book Tour Dates: New York City - October 23 & 24 Boston - October 27 Washington, D.C. - October 28 San Francisco - October 29 & 30 Minneapolis - November 17 Cincinnati - November 21
SOURCE DK Publishing
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