DENVER, Colo., May 4 /PRNewswire/ -- The fine art of barbeque can be
traced back to the caveman era some 1.4 million years ago when roasting
meat over an open fire first gained popularity. Remarkably, to this day,
the majority of American adults identify most with a "Caveman" barbeque
personality(1) when considering their summertime barbeque options. When
asked what they look forward to eating most at a barbeque, 56% of U.S.
adults indicated that they "can't choose just one -- let's grill them all"
according to a recent survey commissioned by the Grain Foods Foundation and
conducted by Harris Interactive(R) in conjunction with National Barbeque
Month (May). Men (62%) are more likely than women (51%) to fall into the
"Caveman" barbeque personality, while women (44%) are more likely than men
(29%) to consider themselves "fair weather grillers(2)." While burgers and
hot dogs are staples at a barbeque, less than half of adults (43%) are
"BurgerDogs(3)" -- a barbeque personality classified by the desire to eat
"only the classics" from the grill.
Regardless of what type of meat or vegetable consumers put on the grill
this summer, the majority of American adults intend to include bread with
their barbeque creations. Most (95%) U.S. adults indicated they intend to
serve or eat bread at their barbeques this year, and 85% of adults surveyed
said that "Bread/Rolls/Buns are Essential" for any barbeque.
"Bread contributes a low-fat, low-calorie source of energy to the
barbecue menu," according to Judi Adams, MS, RD and president of the Grain
Foods Foundation. "Bread is good for you, tastes delicious and provides us
with the energy we need to enjoy the great outdoors -- it's essential to
any backyard barbeque. A hamburger just wouldn't be the same without a
The survey shows U.S. adults like the classics when it comes to their
bread. The majority (64%) of U.S. adults indicated that they intend to
serve or eat white hot dog rolls and/or hamburger buns. These classics are
most popular in the Northeast (74%), followed by the Midwest (63%), South
(61%) and West (56%). Just under one-third of U.S. adults indicated that
they intend to serve or eat whole grain (30%) and/or wheat (29%) hot dog
rolls and/or hamburger buns.
Americans may love bread at their barbeques, but their opinions are
divided when it comes to grilling their bread or enjoying it straight out
of the bag. While men (58%) were more likely than women (52%) to indicate a
preference for slightly toasted or grilled bread, rolls or buns, women
(55%) were more likely than men (46%) to indicate a preference for bread,
rolls or buns straight out of the bag.
Regionally speaking, those in the Northeast and South were equally
likely to prefer toast or grill their bread (54% and 52%, respectively) as
enjoy it straight out of the bag (54% and 50%, respectively). Respondents
in the Midwest and West, however, had distinct preferences. Adults in the
Midwest prefer eating bread straight out of the bag (63%) as opposed to
slightly toasted or grilled (45%). In the West, survey respondents said
they were more likely to prefer toasting or grilling their bread (70%)
versus enjoying it straight out of the bag (37%).
Harris Interactive(R) fielded the study on behalf of Grain Foods
Foundation between April 13 and 17, 2006, via its QuickQuery(SM) online
omnibus, interviewing a nationwide sample of 2,564 U.S. adults 18 and
older. Data were weighted to be representative of the total U.S. adult
population on the basis of region, age within gender, education, household
income, race/ethnicity, and propensity to be online. In theory, with
probability samples of this size, one could say with 95 percent certainty
that the overall results have a sampling error of plus or minus 3
percentage points. Sampling error for the sub-sample results of U.S. adult
women (1,323), U.S. adult men (1,241) and those in the Northeast (630),
Midwest 628), South (740) and West (566) is higher and varies. This online
sample was not a probability sample.
About Harris Interactive(R)
Harris Interactive Inc. (http://www.harrisinteractive.com), based in
Rochester, New York, is the 13th largest and the fastest-growing market
research firm in the world, most widely known for The Harris Poll(R) and
for its pioneering leadership in the online market research industry. Long
recognized by its clients for delivering insights that enable confident
business decisions, the Company blends the science of innovative research
with the art of strategic consulting to deliver knowledge that leads to
measurable and enduring value.
Harris Interactive serves clients worldwide through its United States,
Europe (http://www.harrisinteractive.com/europe) and Asia offices, its
wholly-owned subsidiary Novatris in Paris, France
(http://www.novatris.com), and through an independent global network of
affiliate market research companies. EOE M/F/D/V
About the Grain Foods Foundation
The Grain Foods Foundation, a joint venture of members of the milling
and baking industries formed in 2004, is dedicated to advancing the
public's understanding of the beneficial role grain-based foods play in the
human diet. Directed by a board of trustees, funding for the Foundation is
provided through voluntary donations from private grain-based food
companies and is supplemented by industry associations. For more
information about the Grain Foods Foundation, visit
(1) Name used by the Grain Foods Foundation to describe the response
choice "I can't choose just one, so let's grill them all!" in the
(2) Name used by the Grain Foods Foundation to describe the response
choice "On a hot & sunny day, I'll go for whatever is simple and easy"
in the survey.
(3) Name used by the Grain Foods Foundation to describe the response
choice "A traditional burger and hot dog, please!" in the survey.
SOURCE Grain Foods Foundation