NEW YORK, Nov. 26 /PRNewswire/ -- Firebrand, a revolutionary new
network that programs only the best television commercials, makes its
multi-platform debut tonight on the ION Television Network at 11 pm ET, and
simultaneously 24/7 with streaming video on www.firebrand.com. In addition,
Firebrand will be available for mobile on demand and via iTunes' free
Firebrand features the most creative advertising, best video game
trailers and special promotions, providing a unique destination for
commercial culture. Firebrand programs TV commercials the way music
networks have programmed music videos. "Viewers are encouraged to 'Opt-in,
Search, Download and Share' their favorite spots on TV, the web and
mobile," says John A. Lack, Chief Executive Officer/Co-Founder.
As Firebrand premieres on ION Television, consumers will see a line-up
of the familiar, funny, sexy, controversial, edgy, poignant, and downright
ridiculous. In the first hour on Firebrand, viewers will see spots from
renowned directors like David Fincher, catch commercials that feature great
actors like Clive Owen, and view a new twist on a Madonna video in a spot
all the way from Egypt. Viewers will also be able to enjoy some of the best
ads from past Super Bowls.
"As a consumer, I had wondered why great commercials didn't have a
channel of their own," says Roman Vinoly, Chief Creative
Officer/Co-Founder. "What marginalizes commercials is the programming that
interrupts it, not the other way around."
Firebrand will enlist the aid of "Commercial Jockeys" or "CJs" who will
guide the viewing audience through award-winning ads, exclusives,
director's cuts and never-before-seen-on-TV commercials. In its first
month, Firebrand will feature commercial celebrities like the Dell Dude,
Ben Curtis, Capitol One's angel, Jay Klaitz, and the young star of Mr.
Magorium's Wonder Emporium, Zach Mills. Each will make a guest appearance
on Firebrand, talking about their favorite commercials, setting up spots
and sharing their playlists.
"Firebrand is the best of commercial culture dished up in a way to
appeal best to the group most likely to 'get it' -- the Gen Y Millennials
-- who are already checking out this stuff online, on TV and on their
mobile devices," says Shari F. Leventhal, Chief Marketing Officer.
To kick off the holidays in style, Firebrand will launch its "Twelve
Days of Firebrand," with a daily prize giveaway that gets better each day.
Prizes will include Xbox, video iPod Nanos and a grand prize that includes
VIP tickets to professional football's biggest game.
Major investors in Firebrand include Microsoft, NBC Universal and GE's
Peacock Equity Fund. Firebrand can always be found at www.firebrand.com,
www.itunes.com, weeknights on ION television network from 11 PM -12 AM ET,
and coming soon on www.adweek.com. If you love a good commercial, you're
going to love Firebrand.
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