NEW YORK, Jan. 4 /PRNewswire/ -- When Robert Atkins died on April 8th 2003, his life's work was overshadowed by one simple question: Did he die fat? Tabloids and mainstream media outlets claimed that Dr. Atkins weighed over 250 pounds and suffered from heart disease at the time of his death. The mayor of NYC, Michael Bloomberg, added to the cacophony of misinformation by insinuating, off the record, that Atkins died of a heart attack. In Dr. Robert Atkins: The True Story of the Man Behind the War on Carbohydrates (January 2005), author Lisa Rogak clears up the misinformation surrounding the life and death of Dr. Atkins and reveals him to be one of the most driven, eccentric, and single-minded public figures in American history. (Photo: http://www.newscom.com/cgi-bin/prnh/20050104/NYTU123 ) Dr. Robert Atkins is the first biography about Atkins, a shocking fact when one considers that despite decades of criticism from the medical establishment, Dr. Robert Atkins single-handedly changed the way Americans think about food. Few will ever look at a simple loaf of bread or a bowl of pasta the same way again. Yet for all of Atkins's influence, the public knows very little about the man himself. His associates and family, even at the time of his death, have been tight-lipped about the man at the helm of this most influential diet empire. Armed with extensive research and dozens of exclusive interviews with Atkins's colleagues and associates, Rogak offers readers a fascinating glimpse into the public and private life of a complex man. Some of the more revealing details include: * Atkins was an infamous womanizer who dated nurses and patients alike * Despite an overall disinterest in pop culture, he was a terrific fan of Star Trek * He was one of the earliest champions of alternative medicine -- and he was a firm believer in using himself as a test subject * Atkins was a staunch advocate of unprocessed food -- a position at odds with the direction taken by his company after his death * He was so outspoken about his belief in the evils of sugar he would stop strangers (even children) to tell them about the dangers Rogak, a thorough and thoughtful biographer, provides readers with a well-researched look at a man who built a dieting empire without any support from the medical establishment. Dr. Robert Atkins: The True Story of the Man Behind the War on Carbohydrates will not convince readers whether or not Atkins's philosophies were right or wrong, but it will offer insight into his struggles to spread his low-carb message to the world. About the Author: Lisa Rogak is the author of more than 25 books. Her most recent, Howard Dean in His Own Words, made the BookSense list in January 2004. *** Lisa Rogak is available for live interviews in the NYC-metro area and for phone interviews nationwide. Please contact Rachel Kempster at 212.366.2902 to arrange an interview. *** Dr. Robert Atkins: The True Story of the Man Behind the War on Carbohydrates By Lisa Rogak Chamberlain Bros. (a division of Penguin Group USA) Pub Month: January 12, 2005 ISBN: 1-59609-038-3 Format: Hardcover Pages: 240 Price: $24.95
SOURCE Chamberlain Bros.