NASHVILLE, Tenn., Oct. 11 /PRNewswire/ -- "Target marketing" has taken on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. (Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041011/CLM004 ) To help create buzz for its new landmark television event, CMT OUTLAWS concert and countdown specials premiering Friday, Oct. 29, CMT will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the -- Wizmark(R) -- the world's first and only device of its kind. The deodorizing urinal drain filter cover - featuring a waterproof anti-glare lenticular viewing display, pre-recorded audio and flashing lights -- is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures. The units are designed to last more than 10,000 flushes. "We're always looking for innovative ways of reaching viewers, in this case the male audience," says James Hitchcock, Vice President, Creative and Marketing, CMT. "The new interactive urinal communicator from Wizmark enables CMT to target a very captive and vulnerable audience with our humorous pre- recorded message -- recorded by a woman -- that commands, 'Don't miss OUTLAWS on CMT. You seem to miss everything else!'" "The social protocols of the use of a urinal -- the unwritten rule not to look left or right -- guarantees undivided and undistracted visual attention along with the concurrent audio delivery of the 'Don't miss OUTLAWS on CMT' tune-in message," says Hitchcock. "This new marketing tool is unexpected, unapologetic and good humored." CMT's new original specials being promoted by the Wizmark focus on country greats who make their music and live their lives according to their own rules. CMT GREATEST OUTLAWS: THE DIRTY DOZEN, a countdown of country's original rule breakers, premieres Friday, Oct. 29 at 8:00-9:00 PM, ET/PT.* Then the heat is turned up with the no-holds-barred CMT OUTLAWS concert special at 9:00-11:00 PM, ET/PT* featuring performances by a once-in-a-lifetime lineup of Hank Williams Jr., Kid Rock, Gretchen Wilson, Montgomery Gentry, Big & Rich, Tanya Tucker, Jessi Colter, Shooter Jennings, Metallica's James Hetfield, and Lynyrd Skynyrd's Gary Rossington, Billy Powell and Johnny Van Zant. "Beginning with early attempts at writing one's name in the snow, there has already been an element of recreation associated with urination for men," says marketer and bio engineer Dr. Richard Deutsch who invented and patented (6,640,350) the new interactive, plastic deodorizing unit for Wizmark, a division of Healthquest Technologies Inc. of Islip, NY. "CMT has really hit the mark with its OUTLAWS message. We're thrilled to have CMT as our first interactive urinal communicator client in America." "Don't miss OUTLAWS on CMT" Wizmark units will target men at CMT OUTLAWS premiere parties at bars across the United States the week of Oct. 25. Many of the participating bars will require a tattoo for free admission to the premiere party. In another first, the channel conceived a CMT OUTLAWS Tattoo Poker(TM) game where players at the premiere parties will match real tattoos to create a "hand" to win prizes including a trip for two to party with CMT Outlaws. CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT is owned and operated by MTV Networks, and reaches more than 76.9 million households in the United States. Go to country music's biggest web site at http://www.CMT.com . Established in 1995, Healthquest Technologies invents and markets its own line of novel proprietary patented consumer products including the Wizmark unit ( http://www.wizmark.com ). Concept development and execution of the buzz-building campaign is handled by GREAT!, the Atlanta-based promotion agency of record for CMT. * CMT OUTLAWS TV Schedule: CMT GREATEST OUTLAWS: THE DIRTY DOZEN premieres Friday, Oct. 29 at 8:00 PM Eastern; 7:00 PM, Central; 9:00 PM, Mountain; 8:00 PM, Pacific. CMT OUTLAWS premieres Friday, Oct. 29 at 9:00 PM Eastern; 8:00 PM, Central; 10:00 PM, Mountain; 9:00 PM, Pacific. A photo of the unit and audio are available 24/7 by sending an email to: takeawizphoto@GREATtv.com (.jpg high resolution color photo), or takeawizaudio@GREATtv.com (.wav audio file).