BERLIN, Oct. 8 /PRNewswire/ -- BROADBAND WORLD FORUM -- Ruckus Wireless
today announced that it has been selected by Telefonica del Sur (TelSur), a
leading provider of Internet-based multimedia and communication services in
Chile, to supply its MediaFlex(TM) to support Latin America's first
commercial IPTV service.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071008/CLM029 )
The Ruckus MediaFlex system is a unique multimedia Wi-Fi solution
designed to extend the range and increase the reliability of Wi-Fi signals
while automatically avoiding interference as it occurs. This allows
flawless streaming of multimedia, such as IPTV channels, over standard
With the Ruckus Wireless MediaFlex system, TelSur IPTV customers can
extend the benefits of location freedom to their TV viewing pleasure.
Televisions can now be placed virtually anywhere in their home without
cumbersome and costly cabling while ensuring flicker-free TV. Additionally,
the Ruckus MediaFlex system allows TelSur to install its IPTV service in
less than half the time required to wire a home with coaxial cable or
Ethernet wiring, allowing three times as many installations per day.
"With Ruckus Wireless, Telefonica del Sur is moving forward the state
of broadband communications and in-home multimedia distribution in Latin
America," said Jorge Atton, CEO of Telefonica del Sur. "Together with
Ruckus, we are able to maintain a high level of reliability and predictable
performance over Wi-Fi that, until now, just hasn't been possible."
Yankee Group forecasts broadband and TV revenue in Latin America will
experience solid growth: 110% for broadband by 2010 from more than $3
billion in 2005 to nearly $7 billion. Chile has been at the forefront in
terms of convergence.
"TelSur has aggressively overcome many barriers that have delayed the
arrival of IPTV within Latin America, such as insufficient network capacity
and the high cost of service delivery to and within the home," said Selina
Lo, president and CEO of Ruckus Wireless.
Lo continued: "Around the globe, Wi-Fi is taking on a much more
strategic role as the defacto connection technology to edge networks.
Whether users are at home watching TV, on a park bench accessing metro
Wi-Fi networks, at a hot spot watching YouTube videos on their iPhone, or
at work streaming news and information over the wireless LAN, they expect a
reliable connection and predictable performance. TelSur recognizes the
importance of Ruckus technology to transform Wi-Fi into a reliable utility
in the home. It's one of the first broadband providers in the world to
aggressively use Smart Wi-Fi to provide unique, differentiated and reliable
Named the best IPTV distribution delivery solution at the 2007 IPTV
World Series Awards, the Ruckus MediaFlex system has been selected by more
than 75 broadband providers around the world including: Belgacom (Belgium),
PCCW (Hong Kong), Portugal Telecom and Sonaecom (Portugal), Telefonica O2
(Czech Republic), FASTWEB (Italy), Magnet Networks (Ireland), Maxisat
(Finland), SingTel (Singapore), Slovenian Telekom "Siol" and T-2
(Slovenia), Pioneer Telephone (Oklahoma), MTA Communications (Alaska) and
more than 50 independent telephone operating companies throughout North
Introducing WiTV from TelSur
Launched in July of this year, TelSur's "WiTV" IPTV service is being
offered on its broadband network between the southern Chilean cities of
Concepcion and Puerto Montt. TelSur has invested heavily in upgrading and
expanding its broadband network and currently has more than 270, 000
The Ruckus MediaFlex system is being bundled with TelSur's WiTV IPTV
service to subscribers as the primary wireless technology to reliably
transmit multicast IPTV streams to televisions around the home.
TelSur's basic IPTV service includes 32 IPTV channels, a Ruckus
Wireless MediaFlex router and receiver, a broadband gateway and a set top
box for US$20 a month. More televisions can be easily added for $5/month,
which includes another Ruckus Wireless MediaFlex adapter and Amino set top
Over an NGN infrastructure, TelSur is delivering 20 Mbps of broadband
capacity to subscribers. This will support three simultaneous MPEG-2 IPTV
streams. TelSur will initially provide installation of the Ruckus Wireless
MediaFlex system for its subscribers but is moving to a self-installation
model. It also plans to make the Ruckus MediaFlex available in its retail
outlets, thereby giving subscribers the ability to install IPTV when and
where they desire.
What is IPTV?
IPTV is a new way of streaming real-time television programs, movies
and other video content over a broadband IP network. Unlike conventional
TV, IPTV requires connecting multimedia receivers (known as IP
set-top-boxes) to a computer network to receive video transmissions from
the broadband modem or home gateway.
The proliferation of wireless and IP services has lowered traditional
barriers to entry to wireline communications markets, giving new,
competitive service providers ever-increasing line losses and margin
erosion. To counteract this, traditional communications service providers
face two strategic imperatives: 1) increase their services portfolio to
include new broadband services like IPTV, and 2) decrease their operational
expenditures to remain cost-competitive.
Since most home computer networks do not extend to areas where the
televisions are located, consumers have to put up with expensive and/or
unsightly Ethernet cable installations. While technologies exist today to
make Ethernet work over existing coaxial or electrical wiring in a home,
their applicability is location-dependent.
Furthermore, consumers everywhere have selected Wi-Fi as the home
networking technology of choice. The Ruckus MediaFlex system is the first
and only Wi-Fi system purposely designed to deliver picture-perfect video
to all corners of a home by automatically steering Wi-Fi signals around
interference and physical barriers. Once installed, the system can connect
multiple TVs and set-top-boxes, as well as portable video receivers such as
multimedia laptops and handheld multimedia players, without the hassles of
new wiring or re- wiring.
About Telefonica del Sur S.A.
Based in Valdivia, Telefonica del Sur, the leading telecommunications
company in the south of Chile, is a 74%-owned subsidiary of Quinenco
Holdings (NYSE: LQ), one of Chile's largest business conglomerates with
consolidated assets of over USD2.6 billion. With more than 270,000
customers, it covers both residential and business clients in the 8th, 9th,
10th and 11th regions of the country. Over the past several years,
Telefonica del Sur has been undergoing an important transition from a
traditional fixed telephony provider to a multi-product telecommunications
operator offering Internet, security services (tele-vigilance), portable
telephony under PHS technology, IPTV services and specialized telecom
services for businesses.
About Ruckus Wireless, Inc.
Based in Sunnyvale, California, Ruckus Wireless is a next-generation
Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
formed in 2004 at Sequoia Capital. The company designs, develops and
markets industrial- strength Wi-Fi systems that provide reliable
distribution of delay-sensitive multimedia content and services over
standard 802.11 technology. Its flagship product, ZoneFlex, is the first
wireless LAN system to combine the best in centralized wireless LAN
principles with state-of-the-art Wi-Fi advances such as smart antenna
arrays and wireless meshing. Its MediaFlex line of multimedia wireless
routers is used by more than 125 broadband operators around the world to
extend digital services such as IPTV throughout the home without wires. The
company's patented hardware and software technologies deliver predictable
performance, extended range and real-time adaptability to changing Wi-Fi
environments. The company has raised approximately $32 million in financing
from premier venture capital investors, consumer electronics companies and
broadband operators such a Motorola, T-Ventures, Telus, Sutter Hill
Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President
and CEO Selina Lo. For more information, visit the company's Web site at
SOURCE Ruckus Wireless, Inc.