First Lady Anita Perry to Unveil TEXAS ON TOUR Mobile Marketing Initiative During Texas Tourism Week - May 10-18

High-Tech, Interactive Exhibit Features Virtual Reality, Holograms and

Interactive Games

May 13, 2008, 01:00 ET from Texas Tourism

    AUSTIN, Texas, May 13 /PRNewswire/ -- In recognition of the Texas
 travel industry's contributions to the state's economy, Governor Rick Perry
 proclaimed May 10-18, 2008, Texas Tourism Week. Texas Tourism Week
 coincides with National Tourism Week in which cities, states and
 travel-related businesses celebrate the value and economic impact of
     This year, First Lady Anita Perry will help celebrate Texas Tourism
 Week with the unveiling of a new and exciting marketing initiative, Texas
 on Tour, a 53-foot mobile marketing experience that will travel throughout
 the United States after its debut in Dallas on May 14, 2008.
     Texas on Tour will be free and open to the public from noon to 7:00
 p.m., Wednesday through Friday, May 14-16 at Victory Park in Dallas.
     "From the lush forests to the sandy beaches and the rolling hills to
 the scenic mountains, the Texas landscape is as diverse as our tourist
 attractions," said First Lady Anita Perry. "Texas on Tour will reach
 millions of Americans and showcase the many exciting destinations Texas has
 to offer."
     Texas on Tour is a high-tech, interactive, mobile marketing exhibit
 featuring virtual reality, holograms, green screen video and photography,
 interactive games and more. Texas on Tour transports the consumer to unique
 outdoor Texas experiences that are highly entertaining, educational and
 personalized -- from a virtual reality kayaking trip through Texas
 waterways to a dome theatre with a holographic cowboy singing by a
 campfire. Live performances from a variety of Texas musicians will also be
 featured at each stop.
     "Texas on Tour will travel to 15 destinations outside of Texas in 2008
 to promote tourism to Texas and give potential visitors the ability to
 truly experience the sights and sounds of the Lone Star State through a
 high-tech, interactive Texas tourism showcase," said Julie Chase, Chief
 Marketing Officer, Texas Tourism. "Texas on Tour complements our
 advertising campaign efforts. It is designed to generate an emotional
 response from participants as they experience the various attractions that
 Texas has to offer."
     During Texas Tourism Week, the state's tourism industry promotes the
 importance of tourism to Texans. As residents begin planning their
 vacations for this summer and throughout the year, they are encouraged to
 explore our great state and discover all the exciting, one-of-a-kind
 vacation options Texas has to offer.
     Cities throughout the Lone Star State are taking the opportunity during
 Texas Tourism Week to recognize the importance of tourism in their
 communities by hosting celebratory activities and recognition ceremonies.
 For a complete list of these activities and information about Texas Tourism
 Week visit
     Tourism is recognized as a powerful economic development tool in Texas,
 producing revenue and jobs. In 2006, travelers generated almost $54 billion
 in direct travel spending, and the travel industry employed 521,000 Texans.
 Texas is one of the most visited states in the United States.
     To find out more about all the vacation destinations and travel events
 in Texas, call 1-800-8888-TEX or visit
Highlights from Texas on Tour * Virtual Reality Kayak Adventure - Ride the Waterways of Texas Through a virtual kayak simulator, riders will travel through the rapids of the Big Bend Country canyons to Austin's Lady Bird Lake and continue on their journey to the serene Caddo Lake. The journey ends on the rolling waves of the Gulf of Mexico. * Holographic Singing Cowboy Campfire - Night on the Texas Prairie The western Texas sunset envelopes visitors as they enter the dome theater. A "real-life" Texas cowboy tells a tale or two from the Lone Star State. Bask in the prairie ambience as the smell of "smoke" from the campfire wafts throughout the dome. * Green Screen Photo Experience - Picture Yourself in Texas Visitors will be transported to the historic Alamo, the grandiose scenery of the Palo Duro Canyon, adventure-filled SeaWorld or glamorous skylines of a Texas metropolis. Through green screen technology, visitors can take a piece of Texas with them. * Virtual Beach Stroll along the Texas coastline - Stroll Along the Texas Coast Visitors are transported to the beautiful beaches of Texas' magnificent coastline stretching 624 miles along the sun kissed Gulf coast. The bountiful fishing, sparkling sands and major metropolitan areas such as Houston and Corpus Christi bring this virtual experience to life. * Texas or Not Interactive Games * Entertainment Stage featuring live entertainment, Texas musicians and interesting Texas trivia * Texas Trip Sweepstakes At the end of the six month tour, one lucky winner will receive an all-expense paid vacation to a Texas destination. * CD Giveaway, to all who participate, of great Texas music * Major Sponsors of Texas on Tour Dallas/Fort Worth Area Tourism Council San Antonio Convention & Visitors Bureau SeaWorld San Antonio

SOURCE Texas Tourism