AUSTIN, Texas, May 13 /PRNewswire/ -- In recognition of the Texas
travel industry's contributions to the state's economy, Governor Rick Perry
proclaimed May 10-18, 2008, Texas Tourism Week. Texas Tourism Week
coincides with National Tourism Week in which cities, states and
travel-related businesses celebrate the value and economic impact of
This year, First Lady Anita Perry will help celebrate Texas Tourism
Week with the unveiling of a new and exciting marketing initiative, Texas
on Tour, a 53-foot mobile marketing experience that will travel throughout
the United States after its debut in Dallas on May 14, 2008.
Texas on Tour will be free and open to the public from noon to 7:00
p.m., Wednesday through Friday, May 14-16 at Victory Park in Dallas.
"From the lush forests to the sandy beaches and the rolling hills to
the scenic mountains, the Texas landscape is as diverse as our tourist
attractions," said First Lady Anita Perry. "Texas on Tour will reach
millions of Americans and showcase the many exciting destinations Texas has
Texas on Tour is a high-tech, interactive, mobile marketing exhibit
featuring virtual reality, holograms, green screen video and photography,
interactive games and more. Texas on Tour transports the consumer to unique
outdoor Texas experiences that are highly entertaining, educational and
personalized -- from a virtual reality kayaking trip through Texas
waterways to a dome theatre with a holographic cowboy singing by a
campfire. Live performances from a variety of Texas musicians will also be
featured at each stop.
"Texas on Tour will travel to 15 destinations outside of Texas in 2008
to promote tourism to Texas and give potential visitors the ability to
truly experience the sights and sounds of the Lone Star State through a
high-tech, interactive Texas tourism showcase," said Julie Chase, Chief
Marketing Officer, Texas Tourism. "Texas on Tour complements our
advertising campaign efforts. It is designed to generate an emotional
response from participants as they experience the various attractions that
Texas has to offer."
During Texas Tourism Week, the state's tourism industry promotes the
importance of tourism to Texans. As residents begin planning their
vacations for this summer and throughout the year, they are encouraged to
explore our great state and discover all the exciting, one-of-a-kind
vacation options Texas has to offer.
Cities throughout the Lone Star State are taking the opportunity during
Texas Tourism Week to recognize the importance of tourism in their
communities by hosting celebratory activities and recognition ceremonies.
For a complete list of these activities and information about Texas Tourism
Week visit http://www.travel.state.tx.us.
Tourism is recognized as a powerful economic development tool in Texas,
producing revenue and jobs. In 2006, travelers generated almost $54 billion
in direct travel spending, and the travel industry employed 521,000 Texans.
Texas is one of the most visited states in the United States.
To find out more about all the vacation destinations and travel events
in Texas, call 1-800-8888-TEX or visit http://www.TravelTex.com.
Highlights from Texas on Tour
* Virtual Reality Kayak Adventure - Ride the Waterways of Texas
Through a virtual kayak simulator, riders will travel through the
rapids of the Big Bend Country canyons to Austin's Lady Bird Lake
and continue on their journey to the serene Caddo Lake. The
journey ends on the rolling waves of the Gulf of Mexico.
* Holographic Singing Cowboy Campfire - Night on the Texas Prairie
The western Texas sunset envelopes visitors as they enter the
dome theater. A "real-life" Texas cowboy tells a tale or two from
the Lone Star State. Bask in the prairie ambience as the smell
of "smoke" from the campfire wafts throughout the dome.
* Green Screen Photo Experience - Picture Yourself in Texas
Visitors will be transported to the historic Alamo, the grandiose
scenery of the Palo Duro Canyon, adventure-filled SeaWorld or
glamorous skylines of a Texas metropolis. Through green screen
technology, visitors can take a piece of Texas with them.
* Virtual Beach Stroll along the Texas coastline - Stroll Along the Texas
Visitors are transported to the beautiful beaches of Texas'
magnificent coastline stretching 624 miles along the sun kissed
Gulf coast. The bountiful fishing, sparkling sands and major
metropolitan areas such as Houston and Corpus Christi bring this
virtual experience to life.
* Texas or Not Interactive Games
* Entertainment Stage featuring live entertainment, Texas musicians and
interesting Texas trivia
* Texas Trip Sweepstakes
At the end of the six month tour, one lucky winner will receive
an all-expense paid vacation to a Texas destination.
* CD Giveaway, to all who participate, of great Texas music
* Major Sponsors of Texas on Tour
Dallas/Fort Worth Area Tourism Council
San Antonio Convention & Visitors Bureau
SeaWorld San Antonio
SOURCE Texas Tourism