First McDonald's Drive-Thru Opens in China

McDonald's celebrates 15th anniversary in China



Dec 10, 2005, 00:00 ET from McDonald's Corporation

    DONGGUAN, Guangdong, China, Dec. 10 /PRNewswire/ -- McDonald's China today
 announced the official Grand Opening of its first Drive-Thru restaurant in
 China.  The all new 645 square meter McDonald's Drive-Thru is located in heart
 of the central business district of Dongguan Guangdong Province. With over 50
 parking spaces and many new features it represents the next generation of
 McDonald's restaurants in China, providing customers with an entirely new and
 exciting dining experience.
     Guangdong province was one of the first markets McDonald's entered into in
 China when it opened its first restaurant in Shenzhen 15 years ago. The
 building of China's first McDonald's Drive-Thru restaurant within the region,
 capitalizes on the increasing affluence of Chinese customers in the area and
 the rapidly expanding auto industry.
     "Choosing Dongguan for the location of our first Drive-Thru Restaurant,
 demonstrates McDonald's confidence in the business opportunities and economic
 environment of the Pear River Delta region," said Mr. Jeff Schwartz, CEO of
 McDonald's China. "Drive-Thru is an integral part of McDonald's Plan to Win in
 China and we are well positioned to expand our Drive-Thru locations in major
 cities across the country, such as Shanghai, Beijing, Guangzhou and Shenzhen.
 We want to ensure that as the lifestyles of today's Chinese consumers become
 more demanding, McDonald's is ready to provide a convenient, efficient and
 quality solution to satisfy the needs of their fast paced lives."
     Going forward, Chinese customers will be able to drive their cars to the
 McDonald's Drive-Thru restaurant and enjoy the same great tasting, quality
 food they love, without leaving the comfort and convenience of their car.  All
 of the Drive-Thru restaurants have been specifically designed to ensure the
 same quality of service and experience is provided to Drive-Thru customers as
 to those patrons visiting the restaurant.
     The development of the Drive-Thru is a natural response to the changing
 lifestyles of many Chinese consumers. Just a few years ago, owning a car was a
 dream for most people, but now it has become a reality for many. In year 2004,
 according to China State Automobile Industry Associate, over 2 million
 passenger cars were sold in China, representing a jump of more than 80% over
 previous years. This trend is set to continue with an average rate of 15% year
 on year growth in car ownership expected. With this increased affluence also
 comes a faster pace of life, where people are looking for greater convenience
 and new lifestyle options. The McDonald's Drive-Thru restaurant is therefore
 the perfect dining option for this group of customers.
     "Dongguan is one of the most prosperous cities in China. It ranks
 extremely high among Chinese cities in both per capita income and number of
 car owners. And Dongcheng District, where our first Drive-Thru is built, is a
 significant business and residential area in the city," commented Mr. Gary
 Rosen, Chief Marketing and Corporate Affairs Officer of McDonald's China.
     The first McDonald's Drive-Thru was opened in 1975 in Sierra Vista,
 Arizona, USA and the model quickly spread out throughout the country. The idea
 has also received a warm welcome from Asian customers since its introduction.
 Currently, there are more than 1,000 McDonald's Drive-Thru restaurants in
 Japan, Singapore, Malaysia and Taiwan.
 
     About McDonald's
     McDonald's is the leading foodservice retailer with more than 30,000 local
 restaurants serving local customers in more than 100 countries.  McDonald's
 opened its first restaurant in Shenzhen, China in 1990. Today there are more
 than 700 McDonald's restaurants across China, and more than 50,000 McDonald's
 staff.
 
 

SOURCE McDonald's Corporation
    DONGGUAN, Guangdong, China, Dec. 10 /PRNewswire/ -- McDonald's China today
 announced the official Grand Opening of its first Drive-Thru restaurant in
 China.  The all new 645 square meter McDonald's Drive-Thru is located in heart
 of the central business district of Dongguan Guangdong Province. With over 50
 parking spaces and many new features it represents the next generation of
 McDonald's restaurants in China, providing customers with an entirely new and
 exciting dining experience.
     Guangdong province was one of the first markets McDonald's entered into in
 China when it opened its first restaurant in Shenzhen 15 years ago. The
 building of China's first McDonald's Drive-Thru restaurant within the region,
 capitalizes on the increasing affluence of Chinese customers in the area and
 the rapidly expanding auto industry.
     "Choosing Dongguan for the location of our first Drive-Thru Restaurant,
 demonstrates McDonald's confidence in the business opportunities and economic
 environment of the Pear River Delta region," said Mr. Jeff Schwartz, CEO of
 McDonald's China. "Drive-Thru is an integral part of McDonald's Plan to Win in
 China and we are well positioned to expand our Drive-Thru locations in major
 cities across the country, such as Shanghai, Beijing, Guangzhou and Shenzhen.
 We want to ensure that as the lifestyles of today's Chinese consumers become
 more demanding, McDonald's is ready to provide a convenient, efficient and
 quality solution to satisfy the needs of their fast paced lives."
     Going forward, Chinese customers will be able to drive their cars to the
 McDonald's Drive-Thru restaurant and enjoy the same great tasting, quality
 food they love, without leaving the comfort and convenience of their car.  All
 of the Drive-Thru restaurants have been specifically designed to ensure the
 same quality of service and experience is provided to Drive-Thru customers as
 to those patrons visiting the restaurant.
     The development of the Drive-Thru is a natural response to the changing
 lifestyles of many Chinese consumers. Just a few years ago, owning a car was a
 dream for most people, but now it has become a reality for many. In year 2004,
 according to China State Automobile Industry Associate, over 2 million
 passenger cars were sold in China, representing a jump of more than 80% over
 previous years. This trend is set to continue with an average rate of 15% year
 on year growth in car ownership expected. With this increased affluence also
 comes a faster pace of life, where people are looking for greater convenience
 and new lifestyle options. The McDonald's Drive-Thru restaurant is therefore
 the perfect dining option for this group of customers.
     "Dongguan is one of the most prosperous cities in China. It ranks
 extremely high among Chinese cities in both per capita income and number of
 car owners. And Dongcheng District, where our first Drive-Thru is built, is a
 significant business and residential area in the city," commented Mr. Gary
 Rosen, Chief Marketing and Corporate Affairs Officer of McDonald's China.
     The first McDonald's Drive-Thru was opened in 1975 in Sierra Vista,
 Arizona, USA and the model quickly spread out throughout the country. The idea
 has also received a warm welcome from Asian customers since its introduction.
 Currently, there are more than 1,000 McDonald's Drive-Thru restaurants in
 Japan, Singapore, Malaysia and Taiwan.
 
     About McDonald's
     McDonald's is the leading foodservice retailer with more than 30,000 local
 restaurants serving local customers in more than 100 countries.  McDonald's
 opened its first restaurant in Shenzhen, China in 1990. Today there are more
 than 700 McDonald's restaurants across China, and more than 50,000 McDonald's
 staff.
 
 SOURCE  McDonald's Corporation