NEW YORK, March 27 /PRNewswire/ -- The deluxe Premier Hotel in Times Square [a Millennium Hotels and Resorts property] is breaking new ground, changing the quality of travel and wellness of its guests with the introduction of its new "Premier Pure" rooms which feature an allergen- friendly environment. The Premier Pure rooms are 98% free of bacteria and viruses which are eliminated via a special purification technique. The hotel is also introducing therapeutic natural skin care products by LATHER as its bath amenities. The Premier is the first New York City hotel to introduce allergen- friendly rooms utilizing an innovative, one-of-a-kind high-tech cleansing and maintenance process developed by Pure Solutions N.A. Premier Pure rooms are available on three floors of The Premier (16 guest rooms), the Penthouse and Fitness Center. This is the first Fitness Center in the world that has received this utterly new process. Each room has been treated comprehensively to remove allergens from all surfaces, fabrics and air flow. The innovative and rigorous conversion process designed by Pure Solutions ensures that heaters and air conditioners are deep cleaned and sanitized then equipped with the company's patented Tea Tree Oil Cartridge. PURE Tea Tree Oil is an all-natural antiseptic and disinfectant gel that maintains the sanitary conditions created during the initial conversion process. Soft surfaces are cleansed then sanitized to eliminate contaminants that trigger allergies. The room next undergoes a 4-5 hour high ozone shock treatment to kill any of the remaining living organisms and their associated odors. A bacteriostatic barrier called Pure Shield is then applied on virtually all surfaces to minimize the growth of bacteria. To maintain ideal conditions in the room, a state-of-the-art air purification system is installed, creating air quality that averages four times cleaner than the threshold for asthma patients. This system is registered by the FDA as a Class II medical device. In addition, special micro-fiber hypo-allergenic pillow cases and mattress covers are used in the room to eliminate dust, dander and dust-mite related allergens usually associated with common bedding. The Premier Pure Room concept is envisioned by Millennium Hotels and Resorts as part of a program to improve and provide the best possible living/environmental experience to its guests. The allergy friendly environment is meant not only to provide a clean-air environment but also to help ease respiratory problems, asthma and allergies. Medical research shows that allergies are a very common disorder. More than 70 million Americans suffer from various airborne allergies or asthma. In June 2006, the 125-room Premier also converted to a fully non-smoking facility. The hotel's smoking rooms (24 rooms in total) underwent a special deep cleaning process prior to conversion to non-smoking rooms. The Premier became one of the first non-smoking deluxe hotels in New York City. The hotel is also introducing LATHER bath amenities including body, skin, and hair care products made from the finest, most effective natural ingredients, including essential oils, antioxidants, extracts from rare fruits and herbs. "Guests are becoming more concerned with health and wellness and nearly one in four travelers suffer from some form of allergy. We believe that our Premier Pure Rooms will make our guests more comfortable and healthier," said Per Hellman, vice president and general manager of The Premier. "I think our guests will notice the difference in the freshness and how clean the air is in the Premier Pure Rooms." "Microscopic irritants such as pollen, dust, dust mites, mold or fungi, bacteria and even chemicals such as chlorine, can prompt an allergic or asthmatic reaction, especially when airborne. The Pure system reduces or eliminates biohazards and other irritants from all room surfaces and filters them from the air. Bedding, carpeting, walls, furniture, air conditioning systems, water and practically everything in the room is specially treated to remove contaminants and significantly hinder their return," said Brian Brault, chief executive officer, Pure Solutions, North America. About The Premier The Premier is a luxury boutique hotel located in the Millennium Broadway's adjacent private tower. The Premier features luxury amenities and a range of guest benefits such as late checkout, daily newspaper delivery and use of the Premier Lounge, where guests can enjoy complimentary continental breakfast, afternoon hors d'oeuvres and beer and wine, and continuous snacks throughout the day. Guests also have access to a personalized 24-hour concierge service. About Millennium Hotels and Resorts/Millennium & Copthorne Hotels Millennium and Copthorne Hotels comprises over 100 four and five star hotels with 24,681 rooms worldwide in 16 countries. Our World of Hospitality marketing alliance partner Maritim Hotels has 45 hotels with 13,069 rooms in 9 countries. For more information please visit http://www.millenniumhotels.com or http://www.maritim.com.
SOURCE Millennium Hotels and Resorts