First NYC Hotel to Introduce Allergen-Friendly Guest Rooms

The Premier Responds to Health and Wellness Trend with New York's

Healthiest Rooms, 98% Free of Bacteria & Viruses

Mar 27, 2007, 01:00 ET from Millennium Hotels and Resorts

    NEW YORK, March 27 /PRNewswire/ -- The deluxe Premier Hotel in Times
 Square [a Millennium Hotels and Resorts property] is breaking new ground,
 changing the quality of travel and wellness of its guests with the
 introduction of its new "Premier Pure" rooms which feature an allergen-
 friendly environment. The Premier Pure rooms are 98% free of bacteria and
 viruses which are eliminated via a special purification technique. The
 hotel is also introducing therapeutic natural skin care products by LATHER
 as its bath amenities.
     The Premier is the first New York City hotel to introduce allergen-
 friendly rooms utilizing an innovative, one-of-a-kind high-tech cleansing
 and maintenance process developed by Pure Solutions N.A. Premier Pure rooms
 are available on three floors of The Premier (16 guest rooms), the
 Penthouse and Fitness Center. This is the first Fitness Center in the world
 that has received this utterly new process. Each room has been treated
 comprehensively to remove allergens from all surfaces, fabrics and air
     The innovative and rigorous conversion process designed by Pure
 Solutions ensures that heaters and air conditioners are deep cleaned and
 sanitized then equipped with the company's patented Tea Tree Oil Cartridge.
 PURE Tea Tree Oil is an all-natural antiseptic and disinfectant gel that
 maintains the sanitary conditions created during the initial conversion
 process. Soft surfaces are cleansed then sanitized to eliminate
 contaminants that trigger allergies. The room next undergoes a 4-5 hour
 high ozone shock treatment to kill any of the remaining living organisms
 and their associated odors. A bacteriostatic barrier called Pure Shield is
 then applied on virtually all surfaces to minimize the growth of bacteria.
     To maintain ideal conditions in the room, a state-of-the-art air
 purification system is installed, creating air quality that averages four
 times cleaner than the threshold for asthma patients. This system is
 registered by the FDA as a Class II medical device. In addition, special
 micro-fiber hypo-allergenic pillow cases and mattress covers are used in
 the room to eliminate dust, dander and dust-mite related allergens usually
 associated with common bedding.
     The Premier Pure Room concept is envisioned by Millennium Hotels and
 Resorts as part of a program to improve and provide the best possible
 living/environmental experience to its guests. The allergy friendly
 environment is meant not only to provide a clean-air environment but also
 to help ease respiratory problems, asthma and allergies. Medical research
 shows that allergies are a very common disorder. More than 70 million
 Americans suffer from various airborne allergies or asthma.
     In June 2006, the 125-room Premier also converted to a fully
 non-smoking facility. The hotel's smoking rooms (24 rooms in total)
 underwent a special deep cleaning process prior to conversion to
 non-smoking rooms. The Premier became one of the first non-smoking deluxe
 hotels in New York City.
     The hotel is also introducing LATHER bath amenities including body,
 skin, and hair care products made from the finest, most effective natural
 ingredients, including essential oils, antioxidants, extracts from rare
 fruits and herbs.
     "Guests are becoming more concerned with health and wellness and nearly
 one in four travelers suffer from some form of allergy. We believe that our
 Premier Pure Rooms will make our guests more comfortable and healthier,"
 said Per Hellman, vice president and general manager of The Premier. "I
 think our guests will notice the difference in the freshness and how clean
 the air is in the Premier Pure Rooms."
     "Microscopic irritants such as pollen, dust, dust mites, mold or fungi,
 bacteria and even chemicals such as chlorine, can prompt an allergic or
 asthmatic reaction, especially when airborne. The Pure system reduces or
 eliminates biohazards and other irritants from all room surfaces and
 filters them from the air. Bedding, carpeting, walls, furniture, air
 conditioning systems, water and practically everything in the room is
 specially treated to remove contaminants and significantly hinder their
 return," said Brian Brault, chief executive officer, Pure Solutions, North
     About The Premier
     The Premier is a luxury boutique hotel located in the Millennium
 Broadway's adjacent private tower. The Premier features luxury amenities
 and a range of guest benefits such as late checkout, daily newspaper
 delivery and use of the Premier Lounge, where guests can enjoy
 complimentary continental breakfast, afternoon hors d'oeuvres and beer and
 wine, and continuous snacks throughout the day. Guests also have access to
 a personalized 24-hour concierge service.
     About Millennium Hotels and Resorts/Millennium & Copthorne Hotels
     Millennium and Copthorne Hotels comprises over 100 four and five star
 hotels with 24,681 rooms worldwide in 16 countries. Our World of
 Hospitality marketing alliance partner Maritim Hotels has 45 hotels with
 13,069 rooms in 9 countries. For more information please visit or

SOURCE Millennium Hotels and Resorts