BOSTON, April 14 /PRNewswire/ -- smart, the global automotive brand that
is revolutionizing the design, production and marketing of premium small
vehicles around the world, will launch in the United States in 2006 with a new
type of SUV -- a smart utility vehicle. Called the smart formore, the first
smart to be sold in the U.S. market will feature four-wheel drive and be
suited to all roads and driving conditions.
With the introduction of the formore, smart will be represented in the
world's largest automotive market for the first time. The smart formore will
also be offered in the company's other core markets.
"The formore is the ideal model to launch the smart brand in the U.S.
market," said Scott Keogh, general manager, smart USA. "We see a huge
opportunity in this market for this truly distinct brand, which has the
courage and resources to make a real break from conventional automotive
thinking. With its unique engineering and design elements and exuberant
character, the smart formore will bring the brand's core characteristics to a
segment populated by 'me-too' vehicles." Keogh explained that because the
formore will be unique in the U.S. market, "SUV" translates to "smart utility
Designed specifically for the American market, the smart formore will be
built in the Mercedes-Benz plant in Juiz de Fora, Brazil. The plant has a
capacity of 60,000 cars per year, with half to be sold in the U.S. in the
first full sales year. Currently, other smart models are built in the
smartville complex in Hambach, France near the German border and at the NedCar
facility in Born, Netherlands.
smart Naming Concept
With the formore, smart is following the naming plan that it began with
the forfour, the brand's first four-seat model that went on sale in other
markets this spring. The names describe the uses of the vehicle. From 2006,
the formore will be added to the range of new smart model names, which will
also include the fortwo coupe and fortwo cabrio. The smart roadster and
roadster-coupe will keep their original names.
A drawing of the smart formore and photos of all other smart models are
available at http://media.smart.com.
smart (www.smart.com) is a premium small car manufacturer that is part of
the Mercedes Car Group business unit of DaimlerChrysler. Celebrating its
sixth anniversary, smart is currently available in 31 markets, with global
sales of 124,700 units in 2003.
smart USA (a separate division within Mercedes-Benz USA) is based in
Montvale, N.J. and is responsible for the U.S. sales and marketing of the
brand. smart will launch the formore, a new model designed specifically for
this market, in 2006.
SOURCE smart USA