MCKINNEY, Texas, Jan. 5, 2017 /PRNewswire/ -- First United American Life Insurance Company returned to its roots and changed its name to Globe Life Insurance Company of New York, as of January 1, 2017. When it was first incorporated as a stock life insurance company in 1981, First United American was known as Globe International Life Insurance Company. First United American, based in Liverpool, New York, has been working diligently to ensure a proper transition for its policyholders going into the New Year.
First United American changed its name in order to capitalize on the increased brand recognition experienced by its affiliate, Globe Life And Accident Insurance Company. Increased brand recognition has come as a result of Globe Life's numerous marketing efforts which most notably include obtaining the naming rights of Globe Life Park in Arlington, home of the Texas Rangers Major League Baseball club. Globe Life And Accident Insurance Company and Globe Life Insurance Company of New York are subsidiaries of Torchmark Corporation (NYSE: TMK).