Firstborn Taps Encoding.com for New SoBe® iOS App - "Try a New Look" Encoding.com dramatically accelerates time-to-market

SAN FRANCISCO, Sept. 13, 2011 /PRNewswire/ -- Encoding.com, the world's largest video encoding service, today announced it has teamed with Firstborn, a leading New York City-based digital agency, to help deliver "Try a New Look," the fun and edgy iPhone/iPad App for SoBe®, a product of Pepsi-Cola North America Beverages.  The video management component of this application made the development and deployment a complicated effort, but was dramatically simplified by leveraging the Encoding.com platform and expertise of the Encoding.com engineering team.  Originally scoped as a three-month, in-house project, Firstborn was able to deliver in just three weeks.

(Logo: http://photos.prnewswire.com/prnh/20110124/SF34134LOGO)

Firstborn is a multiplatform agency that creates websites, online ads, digital applications, interactive installations, and just about anything else that takes advantage of digital technology.  Although staffed in-house with sophisticated technologists, Firstborn found directly managing the ever-changing field of video encoding required significant, on-going, in-house investment. The SoBe project not only required video encoding for iPad requirements, but also watermarks, clipping, rotation, concatenation and muxing (adding) an audio track to video track.  Facing an estimated three-month, in-house project, Firstborn turned to Encoding.com, which quickly applied its deep expertise in encoding for Apple iOS, thereby streamlining and accelerating the development process.  The result... the video portion of the SoBe App took 1/4 the time of the original schedule.

"Cloud vendors usually offer their services 'as is' and the best we can expect is a User Forum.  Then Encoding.com reached out directly and consistently made things better for us.  In our experience, this is truly unique," said Francis Turmel, CTO of Firstborn.  "Now we know we can bring Encoding.com a whole problem, instead of just a question, and they give us a solution rather than just an answer.  This is awesome."

"We're excited about working with Firstborn, named a 'New model agency' by AdWeek," said Jeff Malkin, President of Encoding.com. "Combining their creative video app ideas with our deep expertise in video management, creates unique, leading-edge apps and content for Firstborn's clients.  Encoding.com understands the specific requirements for each of the multitude of browsers and mobile device specifications, including iOS devices, and provides presets, APIs, and expertise that save customers, like Firstborn, hours of research and experimentation."  

About Encoding.com

Encoding.com, the world's largest video encoding service and provider of Vid.ly, the universal video platform, powers over 2,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, Encoding.com enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments.  Encoding.com supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors, and optimize video for any device. Gartner recognized Encoding.com as a "Cool Vendor 2011."  For ongoing Company updates, please see http://blog.encoding.com or follow @encodingdotcom on Twitter.

SOURCE Encoding.com



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