NASHVILLE, Tenn., Feb. 19 /PRNewswire/ -- The timeworn tradition of fish
on Fridays during the season of Lent still has a significant place in American
culture, according to a national survey conducted by Harris Interactive(SM) on
behalf of Shoney's restaurants.
Of those who responded(1), nearly half (48%) of those who observe Lent
give up red meat either on Fridays or for the entire season as part of their
personal sacrifice, and seafood usually takes its place.
"In the restaurant business we always talk about focusing on fish during
Lent, so Shoney's commissioned the poll to find out if that actually matches
up with people's real eating habits during that time," says Denise Horne,
senior director of marketing at Shoney's. "It turns out that it does." Among
those who give up red meat during Lent, 51 percent say that they replace it
primarily with seafood.
Lent began on February 13, or what is traditionally known as Ash
Wednesday, and lasts until Holy Saturday, which falls on March 30 this year.
Over the next six weeks, Shoney's estimates it will dish out the following
amounts of seafood, condiments and dessert:
* 90,000 pounds of cod
* 90,000 pounds of catfish
* 90,000 pounds of shrimp
* 50,000 pounds of oysters
* 5,500 gallons of cocktail sauce
* 5,500 gallons of tartar sauce
* 80,000 slices of cheesecake
Of course fish isn't the only food Lenten observers choose. The survey
shows 13 percent of them primarily substitute chicken for red meat. "I'm not
sure how many chicken sandwiches and chicken tenders we'll serve over the next
six weeks, but I guarantee you, we'll have plenty for everybody," says Horne.
Founded in 1947, Shoney's now has more than 400 restaurants located in
24 states, most of them in the Southeast.
NOTE TO MEDIA: For a complete copy of survey results, please contact
Nicole Barnum @ (502) 815-3334.
(1) This Harris Interactive QuickQuery(SM) survey was conducted online
within the United States from January 25-29, 2002, among a nationwide cross
section of 2,348 adults. Figures for age, sex, race, education, region, and
income were weighted where necessary to bring them into line with their actual
proportions in the population.
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