Five-Acre Crop Circle Welcomes American Idol to Omaha

Nebraska Advertising/PR Agency's Idea Becomes American Idol's 'Big Reveal'

for the Omaha Auditions Show



Jan 30, 2008, 00:00 ET from Swanson Russell Associates

    OMAHA, Neb., Jan. 30 /PRNewswire/ -- The American Idol cast, crew and
 thousands of contestants got a very big heartland welcome to Omaha -- a
 crop circle stretched across five acres of corn saying, "Welcome to Omaha,
 American Idol." The welcome, dubbed by American Idol as Omaha's "Big
 Reveal" was officially extended Tuesday night from hundreds of feet in the
 air during the national broadcast of American Idol's Omaha auditions show.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080130/LAW014)
 
     "We came up with the idea to have our agency make a crop circle to
 greet American Idol to our city," says Jennifer Windrum, public relations
 manager at Swanson Russell Associates. "We were in discussions with
 American Idol for a separate project for a client and told senior producer,
 Patrick Lynn, to be on the look-out for our green and yellow message. To
 our surprise, Lynn said, 'You've got to be kidding me. I'm a crop circle
 freak. If you guys can pull this off, I want to use it in my show.'"
 
     The PR team of Swanson Russell Associates (SRA), Nebraska's largest
 marketing communications agency, had two weeks to create the crop circle
 for American Idol's "Miami-Vice" style helicopter shoot.
 
     "American Idol's interest in our crop circle, potentially using it as
 the opening shot of the Omaha auditions show and keeping the "Big Reveal" a
 secret from everyone obviously turbo-charged the stakes of our original
 plan a million-fold," says Windrum. "We told Lynn we would make it happen,
 and we did."
 
     The SRA PR team quickly moved into logistics mode. The team's first two
 steps were the most critical: Finding someone to make the crop circle,
 finding a suitable cornfield and finding a land owner willing to let SRA
 use it.
 
     "There were some interesting challenges, but we prepared to expect the
 unexpected," says Windrum. "This was a tremendous opportunity to welcome
 American Idol to the cosmopolitan city Omaha truly is. We gave agriculture,
 a tremendous economic driver for our state, a modern twist by carving the
 American Idol logo into a cornfield the size of five football fields. Now
 that's one mighty welcome mat."
 
     To see behind-the-scenes videos of Swanson Russell Associates working
 with American Idol, including the making of the crop circle, go to
 http://www.sramarketing.com/americanidol.
 
 
 

SOURCE Swanson Russell Associates
    OMAHA, Neb., Jan. 30 /PRNewswire/ -- The American Idol cast, crew and
 thousands of contestants got a very big heartland welcome to Omaha -- a
 crop circle stretched across five acres of corn saying, "Welcome to Omaha,
 American Idol." The welcome, dubbed by American Idol as Omaha's "Big
 Reveal" was officially extended Tuesday night from hundreds of feet in the
 air during the national broadcast of American Idol's Omaha auditions show.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080130/LAW014)
 
     "We came up with the idea to have our agency make a crop circle to
 greet American Idol to our city," says Jennifer Windrum, public relations
 manager at Swanson Russell Associates. "We were in discussions with
 American Idol for a separate project for a client and told senior producer,
 Patrick Lynn, to be on the look-out for our green and yellow message. To
 our surprise, Lynn said, 'You've got to be kidding me. I'm a crop circle
 freak. If you guys can pull this off, I want to use it in my show.'"
 
     The PR team of Swanson Russell Associates (SRA), Nebraska's largest
 marketing communications agency, had two weeks to create the crop circle
 for American Idol's "Miami-Vice" style helicopter shoot.
 
     "American Idol's interest in our crop circle, potentially using it as
 the opening shot of the Omaha auditions show and keeping the "Big Reveal" a
 secret from everyone obviously turbo-charged the stakes of our original
 plan a million-fold," says Windrum. "We told Lynn we would make it happen,
 and we did."
 
     The SRA PR team quickly moved into logistics mode. The team's first two
 steps were the most critical: Finding someone to make the crop circle,
 finding a suitable cornfield and finding a land owner willing to let SRA
 use it.
 
     "There were some interesting challenges, but we prepared to expect the
 unexpected," says Windrum. "This was a tremendous opportunity to welcome
 American Idol to the cosmopolitan city Omaha truly is. We gave agriculture,
 a tremendous economic driver for our state, a modern twist by carving the
 American Idol logo into a cornfield the size of five football fields. Now
 that's one mighty welcome mat."
 
     To see behind-the-scenes videos of Swanson Russell Associates working
 with American Idol, including the making of the crop circle, go to
 http://www.sramarketing.com/americanidol.
 
 
 SOURCE Swanson Russell Associates