BEVERLY HILLS, Calif., March 11, 2014 /PRNewswire-USNewswire/ -- Last Thursday, at a gala event attended by city officials, VIPs, media, Tippi Hedren, star of Alfred Hitchcock's "The Birds" and a Marilyn Monroe impersonator, Beverly Hills Conference & Visitors Bureau (BHCVB) launched Suite 100, its unique hospitality promotion to celebrate the 2014 Beverly Hills Centennial. For Suite 100, which was two years in the planning and cost nearly a million dollars, five of Beverly Hills' most luxurious hotels each redecorated one of its suites at its own expense to create a décor and experience that will transport guests back to moments in time from the past 100 years and showcase the legendary style of one of the world's most glamorous cities.
The Beverly Hills Hotel & Bungalows, Montage Beverly Hills, The Beverly Hilton, L'Ermitage Beverly Hills and The Peninsula Beverly Hills each spent well over $50,000 on their suites, their designers working with Suite 100 Project Director Susan Manrao, of Susan Manrao Design. The five Suite 100s can be booked by guests for stays between now and the end of 2014 at www.lovebeverlyhills.com/suite100. Prices start at $1,914 a night, an homage to 1914, the year the City of Beverly Hills was founded.
"Travelers can go anywhere in the world to experience luxury service and amenities," said Julie Wagner, Executive Director of Beverly Hills Conference & Visitors Bureau. "But as a result of Suite 100 and the commitment of five of our most luxurious hotels, only in Beverly Hills in 2014 can they travel back in time to experience the luxury of an earlier era."
Montage Beverly Hills: "Forties Film Noir"
Interior designer Nina Petronzio captures the sultry sophistication and mystique of Film Noir that was epitomized in the 1940s by jaded detectives, femme fatales and smoky jazz clubs. Inspired by art-deco furnishings, architectural details and movie sets of the era, Petronzio crafted bespoke pieces from her Plush Home luxury furniture collection for the suite, which also features an impressive collection of Lalique Crystal and museum-quality collectibles. Suite amenities include literature, music and custom menus inspired by the 1940s. Guests who push the "Press for Champagne" button will be greeted promptly by a bellman with bubbly in hand, the first glass complimentary. The Film Noir Suite is priced at $1,914 per night.
The Beverly Hills Hotel & Bungalows: "The Golden Age Inspired by Marilyn Monroe
Tihany Design drew inspiration from the glamorous lifestyle of Marilyn Monroe, a frequent hotel guest, and the understated-elegance of architect Paul Williams, who designed the hotel's Polo Lounge, signage and iconic pink-and-green color scheme. Gracefully curved furnishings in rich hues of green and blue complement the suite's curved ceilings and walls. The design features black lacquer finishes, tropical prints, shag carpets and a bar that speaks to the era's modernist influence. A display showcases original artifacts from Marilyn Monroe's estate; a library features Marilyn Monroe videos and books. The Suite 100 is priced at $3,795. For an additional $1,914, guests can enjoy the "Norma Jean Experience," which includes Marilyn themed gifts; a bottle of Chanel No. 5; airport transfers in a vintage car; a bottle of Dom Perignon; Marilyn's Menu for Two featuring her favorite room-service dishes; two iamond Perfection body treatments in the hotel's La Prairie Spa; breakfast for two; and more.
The Beverly Hilton: "Stylish, Sophisticated Sixties: A Re-Imagined Revolution"
This suite epitomizes the sophisticated yet rebellious attitude of the 1960s, when The Beverly Hilton embodied the era's glamour. Tom Ford Design drew inspiration from style icons of the time including actress Audrey Hepburn and Tippi Hedren, star of Alfred Hitchcock's "The Birds;" as well as from the revolutionary impact The Beatles had on popular culture following their first U.S. appearance in 1964. The suite's furnishings and accents evoke the bravado of David Hicks, who was noted for using bold colors, and mixing antique and modern furnishings for his star-studded clientele. Guests will be immersed in the elegance and excitement of the decade with a range of amenities and experiences, including a working television from the 1960s on loan from the GRAMMY Museum, as well as objects pulled from the hotel's archives, including an actual 1960s room service menu for dining enjoyments and a collection of vintage Barbie® dolls highlighting the inspirations for the suite.
L'Ermitage Beverly Hills: "The Era of Studio 54 - Fashion & Art Collide"
It's the mid-1970s. American fashion and disco reign over the scene. Interior designer Ken Fulk brings guests of L'Ermitage Beverly Hills back to that alluring era at Suite 100: a space re-imagined as legendary fashion icon Halston's ultimate pied-a-terre. High-gloss lacquer, mirror finishes and select vintage-inspired Halston Heritage pieces on an elevated catwalk balance delicately against the use of Ultrasuede. A powder room is papered in Interview Magazine covers; a "Do Not Disturb" sign plays on Andy Warhol's celebrated silk-screen portraits; and an interactive iPad photo booth mimics the allure of the paparazzi. Rates start at $1,914.
The Peninsula Beverly Hills: "The Birth of Modern Luxury"
Design firm Forchielli Glynn created a Suite 100 that embodies modern Hollywood glamour. Their inspiration is the style and excitement of the Golden Globes, Grammys, Oscars, when The Peninsula plays host to Hollywood VIPs and celebrities. The living room walls are clad in photographic murals of a red carpet Hollywood gala event. Sumptuous sofas create the perfect setting for sipping Champagne. The one-night Suite 100 package includes a private pool cabana for the day, with lunch for two; a Scrub & Spray Tan treatment for two at The Peninsula Spa; transportation within Beverly Hills and Century City in a luxury vehicle and more. For an additional $1,914, guests can enjoy the "Red Carpet Glamour" experience, a Hollywood style photo shoot on The Peninsula's red carpet.
For reservations and more information about all Suite 100s, go to www.lovebeverlyhills.com/suite100. Broll and images are available of all five suites as well as of the kickoff event upon request.
SOURCE Beverly Hills Conference & Visitors Bureau