2014

Five Real Women Show Off Summer Glow for New Dove Ad Campaign Debuts in National Summer Magazines



    GREENWICH, Conn., June 11 /PRNewswire/ -- Women are constantly asking
 how they can be part of the Dove Campaign for Real Beauty and this week the
 global beauty brand is revealing five real women who received the
 opportunity. The women were selected from the Dove Look Like Summer, Feel
 Like Summer Essay Contest that kicked off in February and invited women to
 tell Dove what summer means to them. The idea for the initiative comes from
 the strong feelings and memories that are awakened by summer. When women
 start to look and feel like summer with glowing skin or bright-colored
 fashion pieces they are reminded of the fun it brings. The new Dove women
 are appearing in the next Dove Energy Glow advertisement for the line of
 moisturizers with self-tanners, debuting in the July issues of national
 women's magazines.
     The Dove Energy Glow contest winners are:
     -- Kim Gledhill, age 35 from New York, New York
     -- Allyson Reister, age 26 from Richland, Washington
     -- Amy McClanahan, age 26 from Aberdeen, North Carolina
     -- Nikisha Alcindor, age 29 from Staten Island, New York
     -- Lisa Nelson, age 42 from Portland, Oregon.
     The essays these women shared best captured the spirit and emotions
 evoked by summer including favorite childhood memories, playing with their
 kids in the extra daylight and welcoming loved ones home from Iraq. They
 also submitted photographs of themselves in their favorite summer setting.
     "I am thrilled to be selected as a winner of the Look Like Summer, Feel
 Like Summer contest!" said contest winner Kim Gledhill. "I am passionate
 about the Dove Campaign for Real Beauty and very excited to personally be
 part of it."
     Dove partnered with fashion and beauty expert Paige Sachs, who works
 with Lucky and Glamour magazines. Sachs helped spread the news about the
 contest and shared style tips for how to get a jump start on summer.
     "The Look Like Summer, Feel Like Summer" contest gave women the
 opportunity to start thinking about summer early, even while the snow was
 melting away," said Sachs. "I am proud to partner with Dove on this
 initiative to help women recognize their own unique glow inside and out."
     In addition to appearing in the next Dove ad, the five real women
 enjoyed all expense paid trips to their choice of five exciting vacation
 destinations, including the Caribbean, Telluride and Napa Valley. They also
 received premier travel to and accommodations in New York City's trendy
 meatpacking district for a professional photo shoot. An expert stylist was
 on-hand to provide personal consultations in preparation for an afternoon
 of shopping.
     "We were overwhelmed by the contest entries from real women with 6,500
 photo essays submitted," said Kathy O'Brien, Dove marketing director. "The
 Energy Glow products bring a piece of summer to women's lives every day and
 this inspired them to share their favorite summer memories."
     Every day summer skin is your own best accessory with the Dove Energy
 Glow line of moisturizers with self-tanners. Products include improved
 Beauty Body Lotion with Subtle Self-Tanners that boast an additional 50
 percent more moisturizers, and new Facial Moisturizers with a Touch of
 Self-Tanner. The collection is available in two shades for fair to medium
 and medium to dark skin tones. Dove Energy Glow products leave skin soft
 and smooth while enhancing its natural tone and giving it a sun-kissed
 look. The products are available in food, drug, mass and club retail
 outlets.
     Visit doveglow.com to get the hottest style trends from Paige Sachs,
 get free product samples and upload a photo to see how you could look with
 a healthy summer glow. The contest winners are also featured on the site.
     About Dove
     The Dove mission is to make women feel more beautiful every day by
 challenging today's stereotypical view of beauty and inspiring women to
 take great care of themselves. Dove, manufactured by Unilever, is the No. 1
 personal wash brand nationwide. One in every three households uses a Dove
 product(1), which includes beauty bars, body washes, face care, anti-
 perspirant/deodorants, hair care and styling aids. Dove is available
 nationwide in food, drug and mass outlet stores.
     About Unilever
     Unilever (NYSE:   UL, UN), one of the world's largest consumer products
 companies, aims to add vitality to life by meeting everyday needs for
 nutrition, hygiene and personal care. Each day, around the world, consumers
 make 150 million decisions to purchase Unilever products. The company has a
 portfolio of brands that make people feel good, look good and get more out
 of life.
     In the United States these brands include recognized names such as:
 Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
 Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle,
 Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline.
 All of the preceding brand names are registered trademarks of the Unilever
 Group of Companies. Dedicated to serving consumers and the communities
 where we live, work and play, Unilever in the United States employs
 approximately 13,000 people in 60 office and manufacturing sites in 24
 states and Puerto Rico -- generating nearly $10 billion in sales in 2006.
 For more information visit www.unileverusa.com.
     (1) AC Nielsen (2004)
 
     Contact:
     Mollie Bridgeman/Edelman
     +1-415-486-3213
     mollie.bridgeman@edelman.com
 
     Stacie Bright/Unilever
     +1-203-625-1130
     stacie.bright@unilever.com
 
 

SOURCE Dove

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