FlashSpot Networks Teams with Audiopoint To Provide Voice-Based Advertising Solutions

Partnership to Provide Audiopoint's Voice Portal Customers With A

Revenue-Generating Interactive Audio Advertising Model



24 Apr, 2001, 01:00 ET from Audiopoint

    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- FlashSpot
 Networks, a leader in interactive audio advertising solutions, today announced
 a joint marketing agreement with Audiopoint, a leading private-label voice
 portal ASP, to provide Audiopoint's clients with essential services to help
 maximize their audio advertising revenues.  FlashSpot and Audiopoint will
 jointly promote the benefits and proven effectiveness of interactive audio
 advertising for voice portals in the telecom, media, travel & hospitality, and
 financial services industries.
     "FlashSpot has proven to be a clear leader in the creation of unique
 revenue opportunities within the interactive telephony world. We look forward
 to the exciting new avenues of growth available to Audiopoint and its
 customers through our partnership with FlashSpot," said Brian Lichorowic,
 Executive Vice President of New Business and Marketing for Audiopoint. "The
 combined effort of Audiopoint's industry-leading voice portal solutions and
 FlashSpot's growing network of advertising contacts help us to ensure that our
 partners benefit from a strong and profitable Audiopoint relationship."
     FlashSpot Networks provides an advertising revenue model for Audiopoint
 voice portals that are built using state-of-the-art speech recognition
 technology.  FlashSpot Networks offers Audiopoint's partners an experienced
 advertising sales staff and a robust ad-serving technology to capture the full
 potential of the interactive audio platform.  In addition, FlashSpot will
 provide Audiopoint with a referral network of monetization services that
 supplies crucial audio advertising effectiveness research, including response
 rates and branding impact studies.
     "Voice is a conversational medium, and markets are made out of
 conversations," observed Mark Plakias, Vice President, Voice & Wireless
 Commerce, at The Kelsey Group. "The unique aspects of voice provide
 advertisers with a focused, rich creative format to converse with consumers.
 FlashSpot and Audiopoint look like a great combination of operational
 experience with advertising acumen."
     Speech applications have created unique advertising opportunities with
 interactive speech-based ads that offer direct response options.  Users can
 interact with an audio ad to request more information, receive targeted
 e-mail, or even be connected directly to an advertiser's call center.  For
 example, users may call an Audiopoint hosted voice portal to obtain real real-
 time sports scores, but before they receive the information, they are
 delivered a 10-second ad for tickets for the user's local professional sports
 team. By simply saying the words "hear more" they can listen to the full 30-
 second ad and have the option to purchase a ticket from a local ticket
 provider.
     Audiopoint and FlashSpot Networks are at the forefront of application
 development and service providers for voice portals and other voice
 applications.  The Kelsey Group, a leading voice and mobile commerce
 consulting firm, expects the voice market will reach $41 billion worldwide by
 2005.  More than $6 billion of this total is projected to come from services
 such as voice portals.
 
     FlashSpot Networks: The Solution for Interactive Audio Advertising
     FlashSpot Networks is a pioneer in the field of audio advertising
 solutions for the next generation of phone-based and Internet telephony
 services.  Currently representing several leaders in the voice portal, unified
 messaging, VOIP, and telematics industries, FlashSpot Networks is recognized
 as the evangelist for the interactive audio advertising platform.  FlashSpot
 has generated commitments from some of the largest agency and direct client
 advertisers, including MasterCard, P&G, and Grey Advertising.
     "Interactive audio advertising is generating extreme interest within the
 advertising community.  Our campaigns are getting between three to eleven
 percent response rates -- that's performance well above the other forms of
 interactive advertising," says Jamie Hill, vice president of Advertising
 Sales, FlashSpot Networks.  "Interactive voice-based ads have emerged as an
 exciting new medium, offering advertisers powerful direct response
 deliverables.  We look forward to extending our audio advertising services to
 Audiopoint's customers, and creating new and effective audio advertising
 campaigns for their voice-based applications."
 
     About Audiopoint
     Audiopoint is a voice applications network provider creating speech-
 enabled services for business. Voice portals powered by Audiopoint's advanced
 speech recognition technology bring information to any telephone on demand,
 allowing callers to tap a continually growing array of information and
 services -- from news and traffic conditions to sports scores and financial
 news-simply by speaking a request.
     Based in Fairfax, Va., Audiopoint launched the first nationwide voice
 portal in April 2000. This free voice portal (dial 888-38-AUDIO) serves a dual
 role as both a consumer service and a showcase for potential clients. Up-to-
 the-minute content is provided by today's most popular news and information
 services, all backed by technology from SpeechWorks (Boston, Ma.), the leading
 provider of over-the-telephone automated speech recognition solutions.
 Audiopoint can be reached at (703) 279-4400 or http://www.myaudiopoint.com .
 
     About FlashSpot Networks
     FlashSpot Networks provides pioneering audio advertising solutions for the
 next generation of phone-based and Internet telephony services. FlashSpot
 Networks currently represents several of the leaders in the voice portal,
 unified messaging, VOIP, and telematics industries. For additional information
 about FlashSpot Networks please call 212-860-3000 or visit
 http://www.flashspotnetworks.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X55219156
 
 

SOURCE Audiopoint
    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- FlashSpot
 Networks, a leader in interactive audio advertising solutions, today announced
 a joint marketing agreement with Audiopoint, a leading private-label voice
 portal ASP, to provide Audiopoint's clients with essential services to help
 maximize their audio advertising revenues.  FlashSpot and Audiopoint will
 jointly promote the benefits and proven effectiveness of interactive audio
 advertising for voice portals in the telecom, media, travel & hospitality, and
 financial services industries.
     "FlashSpot has proven to be a clear leader in the creation of unique
 revenue opportunities within the interactive telephony world. We look forward
 to the exciting new avenues of growth available to Audiopoint and its
 customers through our partnership with FlashSpot," said Brian Lichorowic,
 Executive Vice President of New Business and Marketing for Audiopoint. "The
 combined effort of Audiopoint's industry-leading voice portal solutions and
 FlashSpot's growing network of advertising contacts help us to ensure that our
 partners benefit from a strong and profitable Audiopoint relationship."
     FlashSpot Networks provides an advertising revenue model for Audiopoint
 voice portals that are built using state-of-the-art speech recognition
 technology.  FlashSpot Networks offers Audiopoint's partners an experienced
 advertising sales staff and a robust ad-serving technology to capture the full
 potential of the interactive audio platform.  In addition, FlashSpot will
 provide Audiopoint with a referral network of monetization services that
 supplies crucial audio advertising effectiveness research, including response
 rates and branding impact studies.
     "Voice is a conversational medium, and markets are made out of
 conversations," observed Mark Plakias, Vice President, Voice & Wireless
 Commerce, at The Kelsey Group. "The unique aspects of voice provide
 advertisers with a focused, rich creative format to converse with consumers.
 FlashSpot and Audiopoint look like a great combination of operational
 experience with advertising acumen."
     Speech applications have created unique advertising opportunities with
 interactive speech-based ads that offer direct response options.  Users can
 interact with an audio ad to request more information, receive targeted
 e-mail, or even be connected directly to an advertiser's call center.  For
 example, users may call an Audiopoint hosted voice portal to obtain real real-
 time sports scores, but before they receive the information, they are
 delivered a 10-second ad for tickets for the user's local professional sports
 team. By simply saying the words "hear more" they can listen to the full 30-
 second ad and have the option to purchase a ticket from a local ticket
 provider.
     Audiopoint and FlashSpot Networks are at the forefront of application
 development and service providers for voice portals and other voice
 applications.  The Kelsey Group, a leading voice and mobile commerce
 consulting firm, expects the voice market will reach $41 billion worldwide by
 2005.  More than $6 billion of this total is projected to come from services
 such as voice portals.
 
     FlashSpot Networks: The Solution for Interactive Audio Advertising
     FlashSpot Networks is a pioneer in the field of audio advertising
 solutions for the next generation of phone-based and Internet telephony
 services.  Currently representing several leaders in the voice portal, unified
 messaging, VOIP, and telematics industries, FlashSpot Networks is recognized
 as the evangelist for the interactive audio advertising platform.  FlashSpot
 has generated commitments from some of the largest agency and direct client
 advertisers, including MasterCard, P&G, and Grey Advertising.
     "Interactive audio advertising is generating extreme interest within the
 advertising community.  Our campaigns are getting between three to eleven
 percent response rates -- that's performance well above the other forms of
 interactive advertising," says Jamie Hill, vice president of Advertising
 Sales, FlashSpot Networks.  "Interactive voice-based ads have emerged as an
 exciting new medium, offering advertisers powerful direct response
 deliverables.  We look forward to extending our audio advertising services to
 Audiopoint's customers, and creating new and effective audio advertising
 campaigns for their voice-based applications."
 
     About Audiopoint
     Audiopoint is a voice applications network provider creating speech-
 enabled services for business. Voice portals powered by Audiopoint's advanced
 speech recognition technology bring information to any telephone on demand,
 allowing callers to tap a continually growing array of information and
 services -- from news and traffic conditions to sports scores and financial
 news-simply by speaking a request.
     Based in Fairfax, Va., Audiopoint launched the first nationwide voice
 portal in April 2000. This free voice portal (dial 888-38-AUDIO) serves a dual
 role as both a consumer service and a showcase for potential clients. Up-to-
 the-minute content is provided by today's most popular news and information
 services, all backed by technology from SpeechWorks (Boston, Ma.), the leading
 provider of over-the-telephone automated speech recognition solutions.
 Audiopoint can be reached at (703) 279-4400 or http://www.myaudiopoint.com .
 
     About FlashSpot Networks
     FlashSpot Networks provides pioneering audio advertising solutions for the
 next generation of phone-based and Internet telephony services. FlashSpot
 Networks currently represents several of the leaders in the voice portal,
 unified messaging, VOIP, and telematics industries. For additional information
 about FlashSpot Networks please call 212-860-3000 or visit
 http://www.flashspotnetworks.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X55219156
 
 SOURCE  Audiopoint