Flavor Your Life Reveals Recent Research that Provides Insights into What U.S. Consumers Believe in Regard to Olive Oil Flavor Your Life, a European Union funded campaign that is dedicated to providing the latest in olive oil news, provides details on the purchasing motivations and objectives of US consumers on olive oil products, such as organic olive oil.

BOHEMIA, N.Y., May 19, 2014 /PRNewswire-iReach/ -- Flavor Your Life, a European Union funded campaign that is dedicated to providing the latest in olive oil news, shares a new study completed by the University of Davis providing olive oil producers with ideas and thoughts on how to best promote their olive oil, such asorganic olive oil, products based on consumer trends and purchase motivations.

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Olive oil is considered a product that provides enjoyment and great health benefits. The basic elements that are looked for when purchasing olive oil, like Italian olive oil, are taste and organoleptic characteristics. Consumers want to purchase quality oil at a reasonable price. This study shows the basis of an analysis of purchases in all stores, broken up into three percentages: 20% of buyers purchase Californian oil, 40% of buyers purchase imported oils, and 40% of buyers purchase both Californian and imported oils. Customers both procure high quality oil at local farmers markets, where taste testing and talking with the grower is important. Behaviors can change within supermarkets when it comes to prices. Local farmers markets are more conscious of environmental issues.

An example of how local farmer markets are more conscious of environmental issues can be found in Tuscan olive oil. In the United States, producers do not realize that the olive groves impact the different oils do to the differences in cultivars, climate, and terrain. In addition, certain dishes require specific types of oil.

The Flavor Your Life campaign, supported by the European Union, Unaprol and the Italian Ministry of Agriculture, is dedicated to providing the latest in industry news and health information about European extra virgin olive oil. Extra virgin olive oil enhances the flavors of your recipes while providing health benefits. The Flavor Your Life campaign, the voice of olive oil production quality control, aims to educate consumers so they can make informed decisions when purchasing olive oil.

Media Contact: Scott Darrohn, Flavor Your Life, 855-347-4228, takara@fishbat.com

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SOURCE Flavor Your Life


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