ATLANTA, Jan. 28, 2016 /PRNewswire/ -- #FlipMyFunnel, the first-ever community dedicated to account-based marketing, will host a one-day event challenging the status quo of B2B marketing and sales on Thursday, Feb. 25 in San Francisco. In 2015, nearly 1,000 innovative B2B marketing and sales professionals attended #FlipMyFunnel events in Atlanta, Boston, and Chicago to learn account-based marketing strategies. As the roadshow picks up steam, #FlipMyFunnel's first stop of 2016 will be on the West Coast for a full day of training and sessions, as well as more than a dozen case studies featuring real-world B2B marketing and sales, or "smarketing" campaigns.
According to Forrester Research, less than 1% of today's B2B leads turn into customers, causing modern marketers to look for new, more efficient ways to convert customers. #FlipMyFunnel was founded by Sangram Vajre, co-founder and CMO of Terminus, to build the first community centered around account-based marketing, which is highly-focused B2B "smarketing."
"#FlipMyFunnel is the only opportunity to learn from industry experts on how they're executing targeted account-based 'smarketing' campaigns at scale," Vajre said. "This is a 'no BS' event. There's no fluff. Just real-world, actionable insights that you can't afford to miss."
The speaker lineup includes an exceptional crew of thought leaders who are all innovators within the account-based marketing space. Together they will present a full day of powerful sessions designed to deliver real-world insights that will empower attendees with actionable strategies. Confirmed speakers include:
- Joe Chernov - VP of Marketing at InsightSquared
- Jessica Cross - Director of Audience Marketing at Everstring
- Christopher Engman - CEO at Vendemore
- Justin Gray - CEO and Chief Marketing Evangelist at LeadMD
- Matt Heinz - Mastermind at Heinz Marketing
- Megan Heuer - Vice President and Group Director at SiriusDecisions
- Nadim Hossain - CEO at BrightFunnel
- Joseph Jaffe - CEO at Evol8tion and mastermind of "Flip the Funnel."
- Tommy Jenkins - Director of Global Demand Generation for SevOne
- Shari Johnston, VP of Demand Generation at Radius
- Jason Jue - CMO at Triblio
- Tyler Lessard - CMO at Vidyard
- Megan McConnell - Senior Customer Marketing Manager at InsideView
- Jon Miller - CEO and Co-founder at Engagio
- Adam Needles - Chief Strategy Officer and Principal at ANNUITAS
- Adam New-Waterson - CMO at LeanData
- Jill Rowley - the Queen of Social Selling
- Eric Spett - CEO of Terminus
- Julia Stead - Director of Demand Generation at Invoca
- Adrienne Weissman - CMO at G2 Crowd
- Jim Williams - VP of Marketing at Influitive
- Ken Wincko - SVP of Marketing at PR Newswire
The conference is also vendor agnostic, aligning major players in the account-based marketing category including Engagio, LeanData, Terminus, Triblio, and Vendemore, along with advisory firms such as ANNUITAS, SiriusDecisions, and LeadMD.
"#FlipMyFunnel is a great opportunity to meet with companies who are ready to approach sales, marketing and customer service in a new way with an aligned focus," said Adrienne Weissman, CMO at G2 Crowd. "We love exposing our best practices with companies that are eager to make an impact on revenue."
In addition to the stellar lineup of speakers, sponsors have partnered with selected clients to present "Dynamic Duo" case studies. The Dynamic Duo sessions will demonstrate how a marketing technology (MarTech) vendor has empowered a customer to do account-based marketing. One Dynamic Duo session from PR Newswire and ANNUITAS will discuss how to leverage channel and content behaviors together as part of a perpetual demand generation program.
"Marketers are under increasing pressure to demonstrate ROI from their campaigns," said Ken Wincko, SVP of Marketing at PR Newswire. "Since we implemented an ABM approach, we have driven a huge increase in buyer engagement, pipeline, and revenue from our marketing initiatives, while dramatically improving efficiency."
"It's time to think about ABM as more than just emailing companies you want to connect with," said Adam Needles, Chief Strategy Officer and Principal of ANNUITAS. "Today's B2B buyer is digitally-oriented, multi-channel and often inbound-led. As a result, our ABM needs to be much more about aligning with and 'getting found' by the right company at the right time – i.e. always on."
The #FlipMyFunnel San Francisco event will take place at The Village at 969 Market on Thursday, Feb. 25 from 8 a.m. to 7 p.m. PST. Media support for the event comes from Heinz Marketing, MarTech Advisor and Technology Advice. Follow the event on Twitter using #FlipMyFunnel. For more information, please visit FlipMyFunnel.com. Tickets are $500 with a $250 discount available using the promo code "FMFSF50." Click here to register.
Founded in 2015, #FlipMyFunnel is a vendor-agnostic community providing B2B marketing and sales practitioners the opportunity to connect both online and offline with their peers. The mission of the community is to flip the traditional B2B lead-based sales funnel on its head and challenge the status quo with account-based marketing. Online, #FlipMyFunnel VIP Club members can connect with their peers, then meet offline to network at one-day events with the #FlipMyFunnel roadshow. Learn more at FlipMyFunnel.com and follow the conversation on Twitter @FlipMyFunnel and #FlipMyFunnel.
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