FlipStart Labs Unveils the First Super Compact Personal Computer Designed for Usability

FlipStart's Familiar Design and Innovative Features Deliver the Computing

Power of Larger Laptops



Mar 07, 2007, 00:00 ET from FlipStart Labs

    SEATTLE, March 7 /PRNewswire/ -- Today FlipStart Labs announced that
 its first product, the FlipStart(R) super compact PC will ship to customers
 before the end of the month. With a design based on extensive user
 preference research and usability studies, FlipStart is the only compact PC
 (under two pounds) with a clamshell design. FlipStart coalesces everything
 mobile professionals expect from their laptops -- full Windows(R)
 application usage, communications, entertainment and constant connectivity
 -- in a convenient form factor. Whether sitting at the office, standing in
 line at the coffee shop or traveling between destinations, FlipStart is
 comfortable to use in people's hands, on a desk or mounted in a vehicle.
 Available March 27, 2007, FlipStart is the first commercial product from
 FlipStart Labs, a Paul G. Allen company.
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     David Daoud, research manager at IDC, a global provider of market
 intelligence, advisory services and events for the information technology,
 telecommunications and consumer technology markets, said, "FlipStart is
 instantly appealing because of its familiar, intuitive form factor.
 FlipStart's power stems from the combination of its accessible design and
 constant connectivity, allowing people to get work done and be entertained
 wherever they go."
     FlipStart will be delivered with the choice of Microsoft(R) Windows(R)
 XP Professional or Microsoft's new operating system, Windows Vista(TM)
 Business, delivering support for the business applications needed by
 today's mobile professionals for full productivity wherever they are. With
 FlipStart's bundled port replicator, professionals can connect to full-size
 monitors and keyboards in an office setting or plug in a projector to
 present at a meeting. FlipStart also facilitates entertainment. Users can
 play their favorite games, watch movies or listen to music with their
 favorite media player.
     "I've always been captivated with problems that really need solving --
 what should exist and how we could create a solution," said Paul G. Allen,
 Microsoft co-founder and founder of FlipStart Labs. "Years ago, I began to
 imagine a super compact computer that would allow us to connect,
 communicate, work and relax, no matter where we are -- one that is
 intrinsically intuitive to use. FlipStart is the first commercial product
 to meet that vision; it simply works as expected."
     Proven to Work for Mobile Professionals
     FlipStart Labs conducted extensive research with mobile professionals
 to determine what they need in a portable device. Although laptops, cell
 phones and PDAs have improved mobile productivity, research indicated that
 a gap still exists for mobile users. According to this research, there is
 strong need for a highly usable PC with the functionality of a home or
 office workstation that is small enough to tuck into a bag. Research also
 indicated that above all else, people want a device that is easy for them
 to use whether they are sitting, standing or traveling. Independent
 research reveals that people's typing speeds on FlipStart are 16 to 26%
 faster than on similar products by competitors.
     "Our goal with FlipStart is to evolve the quality of mobile computing
 to the next level," said Robin Budd, senior director of FlipStart Labs.
 "People want a device that is easy to use, packed with the power to run
 their vital applications and that enables ongoing connectivity to e-mail
 and the Internet."
     FlipStart delivers on these needs with the following distinctly usable
 features:
     -- Intuitive and Durable Clamshell Design -- Today's professionals need to
        be productive in various scenarios whether catching up on e-mail while
        waiting in line for coffee or working on a presentation while sitting
        on an airplane. With FlipStart's flexible design, users can thumb type
        while standing, rest the device on a table to work on a document, or
        take a moment to play a game. The FlipStart lid offers increased
        durability and protects the 1024 x 600 pixel high- resolution 5.6"
        display and QWERTY keyboard.
     -- Constant Connectivity -- Whether at the office or on the go, FlipStart
        offers multiple connectivity choices including direct LAN connection,
        embedded Wi-Fi, Bluetooth(R) wireless technology and mobile broadband
        for high-speed cellular data access at DSL speeds.
     -- FlipStart InfoPane(TM) -- One thing professionals don't have time for
        while on the go is powering up their PC to get a phone number or to
        quickly check e-mail. FlipStart's exclusive InfoPane feature gives
        instant, low-power access to the information that is needed in a flash.
        The FlipStart InfoPane lets users see their Microsoft(R) Outlook(R)
        e-mail, contacts and calendar without having to even open FlipStart,
        eliminating the need for a separate device to provide this information
        quickly and easily.
     -- FlipStart Navigator and Nine Levels of Zoom -- FlipStart offers a
        highly compact model and it doesn't compromise on providing a quality
        experience with the 5.6-inch display. FlipStart's Navigator feature
        provides a quick way to access frequently used information on a compact
        display. Navigator allows automatic access to e-mail, calendar,
        contacts and frequently used applications and folders. FlipStart's Zoom
        feature allows users to enlarge a specific area they're working
        with -- for instance a window or Web image -- as well as a whole
        application up to nine levels.  Unlike similar features in other
        products, it enlarges the whole application and the text.
     -- Dedicated keys -- FlipStart simplifies navigation on its compact
        display with dedicated keys for things users do the most. For example,
        Ctrl+Alt+Del finally has its own dedicated key, as well as Navigator,
        Zoom, Windows Desktop and Windows Toggle.
     -- Complete integration with standard hardware -- A full featured port
        replicator allows professionals to make presentations from their
        FlipStart or connect to full-size monitors and peripherals, or their
        company network when back at the office.
     -- Embedded Bluetooth(R) Wireless Technology -- With built-in Bluetooth
        technology, users can connect to peripherals such as mice, keyboards,
        stereo headphones, headsets, etc.
     -- Industry-Standard OS, Applications and Processing
        Technology -- FlipStart provides the business applications
        professionals require in order to be fully productive. This includes:
           -- Microsoft Windows(R) XP Professional or Microsoft Windows
              Vista(TM) Business
           -- Supports Microsoft(R) Windows applications
           -- Includes Microsoft(R) Outlook(R) 2007
           -- Intel(R) Pentium(R) M Processor Ultra Low Voltage
 
     Pricing and Availability
     FlipStart will sell for $1,999 at flipstart.com and will be available
 for delivery at the end of March. A variety of accessories will also be
 available for purchase.
     About FlipStart Labs
     FlipStart is the first commercial product offering from FlipStart Labs,
 a technology incubator created to evolve mobile personal computer
 technologies. Founded by Microsoft co-founder, Paul G. Allen, FlipStart
 Labs is leading the way to the future of personal computing technology
 through extensive customer research and the drive to create innovative
 technology products. FlipStart Labs is dedicated to creating revolutionary
 devices that enable effortless, uncompromised mobile computing. For more
 information about FlipStart, please visit www.flipstart.com.
     Media contacts:
     Joscelyn Zell, Edelman. joscelyn.zell@edelman.com. 503-471-6808.
     Martha Mendillo, Edelman. martha.mendillo@edelman.com. 206-268-2209.
     NOTE: FlipStart(R) and InfoPane(TM) are registered trademarks and/or
 unregistered trademarks of Vulcan Portals Inc. The Bluetooth word mark and
 logos are owned by the Bluetooth SIG, Inc. and any use of such marks by
 Vulcan Portals Inc. is under license. All other brands, product names,
 company names, trademarks or service marks are the properties of their
 respective owners.
 
 

SOURCE FlipStart Labs