Florida Blue Celebrates 70 years as Advocate for Florida Communities

JACKSONVILLE, Fla., April 29, 2014 /PRNewswire/ -- Known for more than half a century as Blue Cross and Blue Shield of Florida, today Florida Blue marks its 70th anniversary as a proven health care market leader, and a recognized contributor to local communities throughout the state of Florida.

Since 1944, Florida Blue has helped people in their pursuit of health, reflecting the company's commitment to ensuring affordable plans, providing personal service and support, and building strong communities that enable health and wellness for all. The company's mission, to help people and communities achieve better health, is central to all that it does.

Driven by its mission, Florida Blue has a deep commitment to give back to the communities it serves. Through member outreach, financial support of community health programs, volunteer efforts, and sponsorships of fitness and wellness programs throughout the state, the company is committed to helping everyone in the state achieve better health.

Today, Florida Blue is one of the state's largest employers with approximately 6,500 employees located in the state. Through our Florida Blue Volunteers programs, employees donate tens of thousands of hours every year to provide board leadership, feed the hungry, walk, run and ride miles to raise funds for worthy causes, mobilize volunteers, and challenge other organizations to become involved in their local communities.

Last year alone, the company contributed millions of dollars in charitable donations to more than 500 non-profit organizations, and employees logged more than 60,000 hours volunteering in their communities.

"At Florida Blue, we are driven by our vision to be a leading innovator enabling healthy communities," said Pat Geraghty, chairman and CEO of Florida Blue. "Our employees take tremendous pride in their personal efforts to improve the lives and wellbeing of those around them. This dedication to the community has set us apart for the last 70 years, and will continue to do so in the future."

About Florida Blue
Florida Blue, Florida's Blue Cross and Blue Shield company, is a leader in Florida's health care industry. Our mission is to help people and communities achieve better health. Florida Blue has approximately 4 million health care members and serves 15.5 million people in 16 states through its affiliated companies. Florida Blue is a not-for- profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.FloridaBlue.com.

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SOURCE Florida Blue



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