Flying Icons and Floating Beauties Make Their Debut as the New Giant Balloons And Amazing Float Stars in the 81st Annual Macy's Thanksgiving Day Parade(R) - New Giant Character Balloons Include Abby Cadabby, Hello Kitty(R)

'Supercute' and Shrek(R) -

- New Floats Include Build-A-Bear Workshop(R)'s International

Cele-bear-ation Clock Tower, The Care Bears(TM) Winter Fun-derland, Gibson

Guitar's Music Bigger Than Life, and M&M's(R) Chocolate Candies On


- Continuing with the Parade's 'Blue Sky Gallery' Project the 'Rabbit' by

Jeff Koons balloon will be Macy's Parade's latest work of Flying Art,

Transformed into a Giant Balloon-

    NEW YORK, Nov. 1 /PRNewswire/ -- The start of the holiday season is
 just around the corner and the new kids on the block are gearing up for
 their debuts in the official kick-off to the holiday season, the 81st
 Annual Macy's Thanksgiving Day Parade(R). On Thursday, November 22nd at
 9:00 AM the magic takes to the skies and the streets of the Big Apple in
 America's favorite Parade.
     (Photo: )
     Turkey Day marks the debut of 3 new giant character helium balloons, 4
 new fantastic floats and a new contemporary art balloon. From classic
 characters to whimsical floating stages, the 81st annual Macy's
 Thanksgiving Day Parade will once again feature a stellar starring cast.
     Joining returning favorites, these new stars will delight millions of
 spectators in their first proud procession down Broadway to Macy's Herald
                                  Flying Icons
                                  ABBY CADABBY
                               SESAME WORKSHOP(R)
     Making her Macy's Parade debut this year is the newest Muppet of Sesame
 Street, the fairy-in-training, Abby Cadabby. The first female Muppet to
 join the cast in 13 years, Abby debuts her brand of exuberance and magic to
 the delight of millions of Parade spectators. Standing at 56 feet long,
 37.5 feet wide, and 48.5 feet high, Abby and her magic wand will be filled
 with 16,100 cubic feet of helium leading the way down Broadway for her
 first Parade flight.
                           HELLO KITTY(R) "SUPERCUTE"
                                  SANRIO, INC.
     Up, up and away! The cutest superhero ever takes to the skies this
 Thanksgiving, as Sanrio's world-famous icon Hello Kitty(R) makes her
 Broadway debut. For the first time, the Hello Kitty Supercute Balloon takes
 flight over New York City in the Macy's Thanksgiving Parade. Hello Kitty
 will be ready for action, dressed in her Supercute superhero outfit,
 complete with cape and tiara to complement her favorite red bow! Standing
 at 33.6 feet tall, 34.8 feet wide and 45 feet long, Hello Kitty will soar
 over the Big Apple accompanied by approximately 80 balloon handlers.
                            DREAMWORKS ANIMATION SKG
     This Thanksgiving, a giant ogre flies in from Far Far Away and takes
 over Manhattan as Shrek(R) makes his grand debut flying high in the Macy's
 Parade. Taking a break from his beloved swamp, Shrek will literally become
 larger- than-life as he makes an ogre the top transformation into a 44 foot
 tall, 47 foot long and 39.3 foot wide, flying green giant. Dressed in his
 signature woodsman outfit complete with oatmeal sweater, plaid pants and
 brown vest, Shrek will be filled with over 14,130 cubic feet of helium for
 his trip down the Big Apple.
     Originally a famous modern art sculpture by world-renowned artist Jeff
 Koons, Macy's has re-interpreted the work and created the new "Rabbit" by
 Jeff Koons balloon. Continuing with Macy's "Blue Sky Gallery" series, which
 invites famous artists to design Parade balloons, the magicians at the
 Macy's Parade Studio have transformed the sculpture of a shiny, metallic
 bunny into flying art measuring 53.5 feet tall, 26.5 wide and filled with
 4,650 cubic feet of helium.
                               Floating Beauties
                               AMERICAN GREETINGS
     The Care Bears' "Winter Fun-derland" float will take Cheer Bear(TM),
 Funshine Bear(TM), Share Bear(TM), and Oopsy Bear(TM) on a trip down the
 Great White Way as they ice skate on Heartland Pond. Just down the hill
 from the Wishing Tree and over the Friendship Bridge, heart shaped trees,
 bushes and lampposts gingerly overlook the ice skating on the frozen pond
 as the Care Bears frolic and spread holiday cheer. The magical caring float
 reminiscent of the Care Bears' magical cloud home, Care-a-lot, even has a
 spot for Grumpy Bear. to sit and pout, before giving in to the fun and
 merriment. Along for the ride will be Kay Hanley performing "Caring Changes
 The World."
                            BUILD-A-BEAR WORKSHOP(R)
     Build-A-Bear Workshop huggable mascots Bearemy(R) and Pawlette
 Coufur(R), have some beary special friends joining them for their debut
 ride down Broadway on the International Cele-bear-ation Clock Tower. From
 the Empire State to countries around the world, the float celebrates the
 fun and merriment of the holiday season with everyone's favorite childhood
 friend, the loveable Teddy Bear. Joining the Cele-bear-ation will be the
 Jonas Brothers performing their hit "SOS."
                               MARS NORTH AMERICA
     The colorful M&M's are at it again, this time taking Broadway by storm.
 Red and Yellow, along with Blue, Green and Orange have transformed into
 Broadway stars taking the stage in the best productions on the Great White
 Way. Taking a ride on a Broadway themed float, the colorful chocolate bunch
 take on roles in some of Broadway's best-hit musicals. Red transforms into
 King Arthur in Spamalot, Yellow and Orange tap dance their way onto the
 front of the line in A Chorus Line, Green defies gravity as Elphaba in
 Wicked, and Blue hides behind the Phantom's mask in The Phantom of the
 Opera. Joining the tasty stars will be Lea Michele and Jonathan Groff,
 stars of the Tony Award(R) winning Spring Awakening, performing "Give My
 Regards to Broadway."
                             MUSIC BIGGER THAN LIFE
                                 GIBSON GUITAR
     Music lives this Thanksgiving as the Music Bigger Than Life float makes
 its Broadway debut. Music surrounds us, overwhelms us and makes us feel
 alive and the newest float in the Parade line-up does the same. Featuring a
 massive Gibson "Les Paul" Guitar as its centerpiece, the float takes music
 to a whole new scale as giant instruments take center stage. An oversized
 drum kit, giant amplifier and classic piano hit the right notes on the
 over-the-top float as it rocks to the holiday beat. Headlining and stopping
 traffic, country superstar Wynonna will perform her rendition of "I'll Be
 Home For Christmas."
     All performing talent subject to change.
     For more information on the Macy's Thanksgiving Day Parade, please call
 the Macy's Parade Hotline at (212) 494-4495 or visit


More by this Source

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.