NEW YORK, Feb. 6, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, 2nd Edition, The

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While the U.S. economic recovery remains fragile, we find much for the restaurant industry to celebrate. Packaged Facts' Foodservice Landscape forecasts restaurant growth of 4.2% in 2012, on the heels of 6% market growth in 2011.

Nonetheless, the industry continues to face significant challenges. For the past three years, guest traffic volume has come entirely from population growth, not usage increase. Restaurant operators across restaurant segments must also contend with the increased numbers of lower-spending guests and with the loss of higher-income patrons, which has translated to higher volume but lower guest check averages.Food commodity price increases could also threaten the continuation of the 2010-2011 sales recovery. And while our analysis calls into question the impact of consumer confidence on guest visit frequency, further declines in the unemployment rate are needed to spur restaurant industry growth, as our analysis supports a relationship between the unemployment rate and guest visit frequency across a range of restaurant segments.This report provides the guidance industry participants need to understand industry and consumer trends shaping the U.S. foodservice landscape, including the quick-service, fast casual, family, casual and fine dining restaurant segments:

• Restaurant price, promotion and branding strategy assessment, including stepped up industry "fast casualization"; the effect of daily deals on customer ordering habits; and restaurant operators' menu pricing and promotion strategies.

  Macro-economic analysis & trending, including an economic forecast through 2014; consumer confidence trends and their application to foodservice; employment trends and their application to foodservice; consumer spending, wealth and debt trends and their application to foodservice; and retail and commodity food price trends and forecasts.

• Restaurant industry guest traffic trending, including guest traffic count and visit frequency comparisons for three restaurant segments (snack and beverage, limited-service and full-service), along with analysis by demographic and by daypart.

  Industry-leading restaurant brand analysis covering each major restaurant segment, including menu strategies; customer food lifestyle segmentation analysis; trended guest visit frequency analysis; and performance metrics.

• Restaurant cuisine & menu trending, focusing on menu item penetration by restaurant segment, including top proteins, sides, kids' items, healthy claims, and preparation methods.

  Market size and forecast for restaurant and drinking place sales, same-store sales analysis of major brands for 2005-2011, and consumer restaurant spending by segment for 2007-2010.

• Assessment of health and wellness trends shaping the restaurant industry, including obesity and calorie count trends; health and food away from home correlations; government and industry health initiatives; and menu labeling effectiveness.

  Chapter 1: Executive Summary

  Scope and Methodology

  Scope of coverage

  Methodology

  Consumer survey methodology

  Market size and forecast

  Consumer restaurant spend trending

  Menu item trend analysis

  Other sources

  Restaurant categories

  Limited-service restaurant definitions

  Full-service restaurant definitions

  Other definitions

  Share of Stomach: Restaurant Sales Analysis

  Insight capsule

  Restaurant Macroeconomic Analysis

  Insight capsule

  Fast facts

  Restaurant industry guest traffic trends

  Insight capsule

  Fast facts

  Restaurant cuisine & menu trends

  Insight capsule

  Restaurant Health & Wellness Trends

  Insight capsule

  Restaurant price, promotion and branding strategies

  Insight capsule

  Restaurant Technology Trends

  Insight capsule

  Chapter 2: Share of Stomach: Restaurant Sales Analysis

  Overview

  Market size and forecast

  Shaping growth

  A fragile economy performing moderately well

  Food commodity prices a potential boogeyman

  Significant growth will remain elusive until unemployment rate drops

  Potential for long-term shift in HH income distribution

  Catering to non-white racial/ethnic groups more important than ever

  Market and forecast

  Graph 2-1: Sales at Restaurants & Drinking Places, 2006-14

  Graph 2-2: Sales at Restaurant & Drinking Places, % Change, 2006-14

  Performance context

  Food away from home spending share declines, but 2010 growth is stable

  Graph 2-3: Food Away from Home vs. Food at Home, 2001-2010

  Restaurant Performance Index exhibits moderate strength during 2011

  Graph 2-4: Restaurant Performance Index, 2007-2011

  Restaurant segment performance & outlook

  Quarterly samestore sales comparisons, by brand and restaurant segment

  Reading the graphs

  One-year and multi-year comparisons

  Snack and beverage restaurant performance & outlook

  Coffee wins; treats lose

  Graph 2-5: Snack & Beverage Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Positive segment momentum through 2011

  Graph 2-6: Snack & Beverage Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  QSR performance & outlook

  Outlook

  QSR: The behemoth grows while others falter

  Graph 2-7: Quick-Service Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Mixed momentum through 2011

  Graph 2-8: Quick-Service Restaurant Quarterly Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Fast casual: some industry leaders, but growth far from universal

  Graph 2-9: Fast Casual Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Positive momentum

  Graph 2-10: Fast Casual Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Pizza: Domino's shows sales leadership

  Graph 2-11: Pizza Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Positive signs

  Graph 2-12: Pizza Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Family restaurant performance & outlook

  Graph 2-13: Family Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Negative momentum

  Graph 2-14: Family Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Casual restaurant performance & outlook

  Casual Bar & Grill narrows losses

  Graph 2-15: Casual Bar & Grill Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Casual bar & grill momentum shifts markedly positive

  Graph 2-16: Casual Bar & Grill Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Casual Steak takes a beating

  Graph 2-17: Casual Steak Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  2011 brings wind to sails

  Graph 2-18: Casual Steak Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Casual Italian

  Graph 2-19: Casual Italian Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Olive Garden momentum falters

  Graph 2-20: Casual Italian Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  International and seafood casual restaurants

  Graph 2-21: Casual International Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Momentum returns

  Graph 2-22: Casual International Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Fine dining performance & outlook

  Outlook

  Fine dining restaurants fall the hardest

  Graph 2-23: Fine Dining Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  2011 brings moderate rebound—but 2007 sales levels remain distant

  Graph 2-24: Fine Dining Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Consumer spending trends

  Restaurant growth: follow the money

  Table 2-1: Demographic Share of HH Income: 2007-2010

  Follow the population

  Table 2-2: Demographic Shares of Persons & Households: 2007-2010

  Food at home gains

  Hispanics driving growth in food spending

  Table 2-3: Food, Food at Home, Food Away from Home & Restaurant Expense:

  Hispanic v. Non-Hispanic, 2007-10

  Driving restaurant spending

  Table 2-4: Restaurant Share of Spend, by Restaurant Segment:

  Hispanic v. Non-Hispanic, 2007-10

  Driving dayparts

  Table 2-5: Restaurant Share of Spend, by Daypart: Hispanic v. Non-Hispanic, 2007-10

  Growth at opposite ends of the age spectrum

  Lifestyle change to mark restaurant spending boom?

  Table 2-6: Food, Food at Home, Food Away from Home & Restaurant Expense, by Age, 2007-10

  Carrying full-service restaurants

  Table 2-7: Share of Spend, by Restaurant Segment, by Age, 2007-10

  Daypart spending trends

  Table 2-8: Restaurant Share of Spend, by Daypart, by Age, 2007-10

  HH income trends

  Table 2-9: Food, Food at Home, Food Away from Home & Restaurant Expense, by HH Income, 2007-10

  Table 2-10: Restaurant Share of Spend, by Restaurant Segment, by HH Income, 2007-10

  Daypart trends

  Table 2-11: Restaurant Share of Spend, by Daypart, by HH Income, 2007-10

  Chapter 3: Restaurant Macroeconomic Analysis

  Overview

  Our take: muted optimism

  Economic forecast through 2014

  GDP: A long time getting back, but finally passes pre-recession levels

  Forecast factors

  Graph 3-1: Unemployment, GDP & Inflation Forecast, 2011-2014

  Analysis: consumer confidence & foodservice

  Consumer confidence remains abysmal but is rising from bottom

  Present Situation Index increases business condition perceptions & job prospects brighten

  Expectations Index rises on business conditions & job prospect optimism

  Graph 3-2: Unemployment Rate, Savings Rate & Consumer Confidence, 2007-2011

  Foodservice application and analysis

  Strong correlations to LSR family, snack and beverage & high-frequency limited-service usage

  Table 3-1: Degree of Consumer Confidence, Limited-Service Restaurant Use & Usage Frequency

  Weaker correlation to full-service usage

  Table 3-2: Degree of Consumer Confidence, Full-Service Restaurant Use & Usage Frequency

  Tie between consumer confidence and restaurant brand performance?

  Table 3-3: High-Confidence Consumers: Restaurant Brand Usage & High-Frequency Use

  Analysis: employment & foodservice

  Unemployment remains high but is tapering downward

  Job openings rise

  Foodservice application and analysis

  Rise in the unemployment rate results in lower restaurant engagement

  Limited-service restaurant usage among employed consumers remains stable

  Table 3-4: Limited-Service Restaurant Usage Frequency Analysis, By Employment Status, 2008-2011

  Full-service restaurant usage among employed consumers dips

  Table 3-5: Full-Service Restaurant Usage Frequency Analysis, By Employment Status, 2008-2011

  Demographic analysis

  Trouble areas

  Restaurant industry ramifications

  Bright spots

  Restaurant industry ramifications

  Table 3-6: Unemployment Trends, by Demographic, October 2009 to December 2011

  Analysis: spending, wealth and debt trends

  Consumer spending ticks upward

  Inflation-adjusted foodservice & accommodations consumer spending up 4% since 2005

  Graph 3-3: Real Personal Consumption Expenditures by Type of Product,

  Indexes, 2007-2011

  Lower energy prices free up discretionary income for restaurant spending

  Graph 3-4: U.S. Regular Gasoline Prices, 2007-2011

  Household wealth gradually rebounds

  Graph 3-5: Household Net Worth, 2005-2011

  Wealth bedrocks follow two different paths

  Home prices remain depressed

  Wilshire 5000 reflects significant market gains & stock equity strength

  Graph 3-6: Wealth Effect: Wilshire 5000 and Case-Shiller Index: 2007-2011

  Consumer balance sheets undergoing repair

  Household debt burden declines

  Financial obligations ratios also drop

  Graph 3-7: Consumer Debt Ratios: 2007-2011

  Food price outlook

  Commodity food prices

  Commodity cost containment as profit margin protection

  Menu pricing to become a more dicey proposition

  Restaurant setback a possibility

  McDonald's commodity costs to rise by 4.5% to 5% in 2012

  Managing price increases

  Graph 3-8: Producer Price Index, Selected Commodities, 2007-2011

  Grocery and restaurant price outlook

  Graph 3-9: CPI Forecast, Food at Home & Food Away From Home 2011 & 2012

  Chapter 4: Restaurant Industry Guest Traffic Trends

  Overview

  NPD: Guest traffic trends and forecast summary

  Foodservice usage, by foodservice establishment type

  Fast food and convenience store foodservice share youth appeal

  Usage among 55+s plummets

  Table 4-1: Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH Income

  Convenience store foodservice usage varies by race/ethnicity

  More of an urban phenomenon

  Table 4-2: Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region & Population Density

  Foodservice usage, by daypart

  Lunch and dinner exhibit widest usage

  Target female snackers

  Table 4-3: Foodservice in Past Month, by Daypart: Gender, Age & HH Income

  Hispanics a breakfast opportunity?

  Urban versus rural

  Table 4-4: Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & Population Density

  Restaurant guest traffic count and frequency comparisons, 2008-11

  Visit frequency definitions

  Population growth saves industry

  Table 4-5: Restaurant Usage by Major Segment, 3-Year Growth Index, 2008-11

  Stable guest visit frequency trends

  Table 4-6: Limited-Service & Full-Service Restaurant Guest Visit Frequency, 2008-2011

  Age restaurant usage trends

  Snack and beverage usage declines

  Table 4-7: Restaurant Segment Usage & Growth, by Generation, 2008-11

  LSR guest visit frequency, by age

  Graph 4-1: Limited-Service Restaurant Usage Frequency, by Age/Generation, 2011

  Consumers age 45-64 lead usage growth

  Table 4-8: Limited-Service Restaurant Guest Traffic Trending, by Age/Generation, 2008-2011

  FSR guest visit frequency, by age

  Graph 4-2: Full-Service Restaurant Usage Frequency, by Age/Generation, 2011

  Gen Y leads full-service traffic growth

  Table 4-9: Full-Service Restaurant Guest Traffic Trending, by Age/Generation, 2008-2011

  HH income restaurant usage trends

  Downward migration in HH income has serious ramifications for restaurant industry

  Table 4-10: Restaurant Segment Usage & Growth, by HH Income, 2008-11

  LSR guest visit frequency, by HH income

  Graph 4-3 Limited-Service Restaurant Usage Frequency, by HH Income, 2011

  <$50K HH income LSR users increase 16% >

  Table 4-11: Limited-Service Restaurant Segment Usage & Growth, by HH Income, 2008-11

  Usage increases most pronounced among

  <$25K & ><$25-$49K HH income users >

  Table 4-12: Limited-Service Restaurant Guest Traffic Trending, by HH Income, 2008-2011

  FSR guest visit frequency, by HH income

  Graph 4-4: Full-Service Restaurant Usage Frequency, by HH Income, 2011

  Loss of $50K+ FSR users not made up by gains in

  <$50K HH income users >

  Table 4-13: Full-Service Restaurant Segment Usage & Growth, by HH Income, 2008-11

  Table 4-14: Full-Service Restaurant Guest Traffic Trending, by HH Income, 2008-2011

  Race/ethnicity restaurant usage trends

  Table 4-15: Restaurant Segment Usage & Growth, by Race/Ethnicity, 2008-11

  LSR guest visit frequency, by race/ethnicity

  Graph 4-5: Limited-Service Restaurant Usage Frequency, by Race/Ethnicity, 2011

  FSR guest visit frequency, by race/ethnicity

  Graph 4-6: Full-Service Restaurant Usage Frequency, by Race/Ethnicity, 2011

  Hispanic restaurant usage trends

  Table 4-16: Limited-Service & Full-Service Restaurant Guest Traffic Trending, Hispanics,

  2008-2011

  Presence of children restaurant usage trends

  LSR guest visit frequency, by presence of children

  Graph 4-7: Limited-Service Restaurant Usage Frequency,

  by Presence of Children, 2011

  FSR guest visit frequency, by presence of children

  Graph 4-8: Full-Service Restaurant Usage Frequency,

  by Presence of Children, 2011

  Daypart guest visit frequency

  Summary analysis

  Dinner remains biggest draw

  Breakfast and snack growth

  LSR breakfast, LSR dinner and FSR snack outpace other daypart segments

  Table 4-17: Restaurant Use, by Daypart and Restaurant Segment, 2008-11

  Daypart restaurant usage, by age

  Table 4-18: 2011 Daypart Use, by Restaurant Segment: Age

  Daypart restaurant usage growth, by age

  Percentage breakfast use among 35-44s grows over time

  Percentage snacking use among 25-34s on the upswing

  Table 4-19: 2008-2011 Daypart Usage Growth, by Restaurant Segment: Age

  Daypart restaurant usage, by HH income

  Table 4-20: 2011 Daypart Use, by Restaurant Segment: HH Income

  Daypart restaurant usage growth, by HH income

  Table 4-21: 2008-2011 Daypart Usage Growth, by Restaurant Segment: HH Income

  Chapter 5: Restaurant Cuisine & Menu Trends

  Overview

  Datassential

  What's hot?

  Table 5-1: Top Menu Trends, 2011

  Restaurant segment distribution

  Table 5-2: Restaurant Brand Distribution, by Segment, 2011

  Top proteins

  Table 5-3: Top 10 Proteins, Restaurant Penetration, by Segment, 2011

  Top sides

  Table 5-4: Top 10 Sides, Restaurant Penetration, by Segment, 2011

  Kids' menu item analysis

  Hot trends

  Table 5-5: Top Kids Menu Trends, 2011

  Table 5-6: Top Kids Items, Restaurant Penetration, by Segment, 2011

  Healthy menu claims

  Table 5-7: Top 10 Healthy Claims, Restaurant Penetration, by Segment, 2011

  Menu presence trends

  Table 5-8: Top 10 Healthy Claims, Restaurant Penetration, 2007-11

  Preparation method analysis

  Hot preparation methods

  Table 5-9: Hot Preparation Method Trends, 2011

  Top preparation methods

  Table 5-10: Top Preparation Methods, Restaurant Penetration, by Segment, 2011

  Mexican menu presence dwarfs those of other Latin American regions

  Table 5-11: Latino/Hispanic Cuisine: Restaurant Industry

  Menu Incidence & Brand Penetration, by Segment, 2011

  Marketing claims that jumped the shark

  Words the restaurant industry has killed

  Artisan? Are you sure?

  Stretching "local" boundaries

  Handmade, yes; but does saying so really convey anything?

  Chapter 6: Restaurant Health & Wellness Trends

  Making health a priority

  The argument in dollars and cents: $150 billion a year

  Calories trending higher

  Long-term calories trend: negative; short-term trend: positive

  Graph 6-1: Caloric Intake by Food Group: Number of Calories, 1970-2009

  Restaurant industry growth and the obesity connection

  Frequency of restaurant use correlates with negative diet self-perception

  Fast food correlation even stronger

  Eating out and calories: 1 meal out a week = 2 extra pounds a year

  Diet and health tied to type of restaurant frequented

  Burgers and fries

  Sandwich/sub

  Full-service

  Consumers underestimate restaurant meal calories

  Calorie underreporting raises concerns

  Government and industry initiatives quickly gathering steam

  MyPlate

  HealthierUS School Challenge

  Kids LiveWell

  Patient Protection and Affordable Care Act of 2010

  Health professionals' hopes

  Barriers to effectiveness

  No change in transaction volume or calories per transaction

  Increased consumer awareness

  Consumer confusion

  Health apathy at POS

  Interaction with restaurant labeling differs from grocery labeling

  Expect behavioral change

  NPD says calorie information will have little effect on consumer ordering: we disagree

  Study context

  Changes in food choices and spend

  On the menu

  How to promote health on the menu

  Table 6-1: Successful Health and Nutrition Promotion Strategies, 2011

  Reduce the added sugar

  How much is too much?

  Hold the salt

  The cost savings: $32.1 billion?

  The restaurant connection

  Healthy claims: inherent health leads the pack

  Table 6-2: Top Healthy Claims: Restaurant Penetration by Segment, 2011

  Healthy claims: trend leaders

  Table 6-3: Top Healthy Claims: Restaurant Penetration, 2007-11

  Mini trend tapers, but opportunity remains

  Next step: portion control without labels

  Mini-desserts: incenting use while limiting food content

  A trend with legs

  "Healthy": more expensive and often not so healthy

  Restaurant segment analysis reveals significant price differences

  "Natural" QSR menu items do exist; but does natural mean "healthy"?

  Consumers' propensity to health and nutrition on the upswing

  Few have been ordering healthy items

  But interest in food health is there

  The upside

  The downside

  Graph 6-2: Food & Diet Propensities: Healthful Propensities, 2007-11

  Graph 6-3: Food & Diet Propensities: Indulgence & Dieting, 2007-11

  Self-care on the upswing

  Graph 6-4: Food & Diet Propensities: Knowledge, Money & Time, 2007-11

  Packaged Facts' proprietary psychographic analysis

  Healthy menu introductions

  Whataburger

  Einstein Bros. Bagels

  Chapter 7: Restaurant Price, Promotion and Branding Strategies

  Overview

  Fast casual as nexus of change

  Facing a hard reality

  Countering full-service malaise with fast casual concepts: rationales

  Brand launches

  Red Robin Burger Works

  IHOP Express

  IHOP Café

  A "signature" Steak 'n Shake

  Warning: "fast casual" not the easy, simple solution to sales woes

  Pei Wei fast casual brand not immune to lowering menu prices

  Pei Wei Diner Select

  Lower price points lower the barrier to purchase frequency

  Stripped down fast casual: Pei Wei Asian Market

  "No service" strategy

  Non-traditional locations

  JambaGo: a non-traditional market foray

  Building loyalty

  E-mail incentives trigger follow up visits

  Tie to cause marketing

  Make it more rewarding

  Daily deals: weighing the pros and cons of social couponing

  Daily deal sites

  The "Groupon" effect

  An overblown concern?

  Pros

  Cons

  Who daily dealers take with them

  How daily dealers choose the restaurant

  Daily dealer spending and ordering behavior

  Cannibalization effect

  Intent to return and recommend

  Spinning value

  Moving away from extreme affordability

  Burger King jettisons $1 menu items

  Wendy's eschews extreme affordability: W mid-tier offering incents value meal trade up

  Value as choice

  Cheesecake Factory promotes tiered pricing

  P.F. Chang's moves price points downstream

  Olive Garden lowers entrée-level price points to incent lower-income guests

  Strengthens everyday affordability to reach lower-income households

  At Denny's, everyday value provides the foundation; LTOs provide the balance

  $2 $4 $6 $8 Value Menu delivers a chunk of sales

  LTOs provide trade-up incentive

  Everyday combos

  Everyday value promotion: dueling 2 for $20 promotions

  Family bundles

  All-you-can-eat

  Upselling on quality: Domino's

  Product reformulation pays huge dividends

  Balancing low-price promotions with higher quality introductions

  Artisan Pizza promises quality; provides upselling ammunition

  Expanding the demographic

  Supplementing menu with more healthful offerings

  Expanding cuisine reach

  Chapter 8: Restaurant Technology Trends

  Overview

  Mobile consumers; mobile technology

  Why it matters

  A plethora of consumer-facing potential

  Note on location-based services

  Online ordering evolves

  Shift to multi-concept platforms

  Adapting online ordering to mobile technology

  A youth driven phenomenon

  Graph 6-1: Mobility & Technology Index, by Age, 2010

  Restaurant lifestyle engagement informs technology use

  Table 6-1: Mobility & Technology Attitudes & Behaviors

  Table 6-2: Mobility & Technology Attitudes & Behaviors, Restaurant Lifestyle Group

  Higher-frequency restaurant users' technology connection

  Table 6-3: Mobility & Technology Attitudes & Behaviors, High-Frequency Restaurant Segment Users, Selected Restaurant Segments

  Success story: Five Guys

  Mobile share of online ordering: 33%

  Mobile payments

  Why it matters

  A new era of speed and convenience

  Quicker card-based restaurant service

  Usage is nascent, but consumer interest is there

  NFC payments set for launch and quick uptake

  Apple and Google in the wings

  Google Wallet arriving at a restaurant near you

  Starbucks takes the barcode route

  Benefits

  Stored value card foundation

  26 million transactions and counting

  Other developments

  Remote drive-thru ordering

  Mobile POS growth

  Buffalo Wild Wings testing iPad ordering

  MCD TV

  Incenting sit-down sales?

  Call centers build incremental sales

  Chapter 9: Restaurant Brand Analysis: Snack & Beverage Segment

  Overview

  Performance summary: snack and beverage restaurant segment

  Coffee wins; treats lose

  GRAPH 9-1: Snack & Beverage Restaurant Annual Same-Store Sales Index:

  2005-10, 2006-10, 2007-10 & 2008-2010

  Positive segment momentum

  Graph 9-2: Snack & Beverage Restaurant Quarterly Same-Store Sales Index:

  2008-11, 2009-11 & 2010-11

  Starbucks Corporation

  Beverages comprise three-quarters of retail sales

  Table 9-1: Starbucks, Revenue Mix by Product Type, 2009-2011

  Recession response

  Menu pricing strategies and customer incentives

  Social media and technology innovation

  A holistic approach firing on all cylinders

  Driving toward a strong, unified emotional connection

  Food and drink customization online

  My Starbucks Idea

  Brand managers mingling with the people: what a concept!

  My Starbucks Rewards continues to strengthen

  iPhone & Android apps

  Connecting with Wi-Fi

  Mobile payments

  eGifting

  Customizable Frappuccinos

  Retail development innovation

  Starbucks juice bar concept

  Beverage innovation

  Blonde Roast

  Evolution Fresh - Beyond Starbucks' doors

  Food innovation

  Bistro Box launch

  Product innovation

  VIA

  Seattle's Best

  K-Cups

  Graph 9-3: Starbucks Usage Frequency Food Segmentation Analysis

  2008-2011 guest traffic frequency analysis: Starbuck's

  General use on decline; higher-frequency use increases

  Trouble spots: females, high-income individuals and black consumers

  Graph 9-4: 2008-2011 Guest Traffic Frequency Analysis: Starbuck's

  2011 builds on 2010 turnaround

  Same-store sales momentum strengthens

  Traffic and guest ticket rises

  Table 9-2: Starbucks, Selected Metrics, 2007-11

  Dunkin' Donuts

  Marketing initiatives - Creating a Fan

  2009-11 menu strategy

  Beverages

  K-cups a hit

  Table 9-3: Dunkin Donuts: 2011 New Beverage Menu Items & LTOs

  Food

  Hitting the right notes with breakfast and snacking

  Sandwiches, wraps and dollar menu fill out breakfast menu

  Big 'N Toasty offers premium alternative

  Incremental health innovation

  Hearty Snacks

  Table 9-4: Dunkin Donuts: 2011 New Food Menu Items & LTOs

  2008-2011 demographic trend analysis: Dunkin Donuts

  Strong usage growth across demographics

  Graph 9-5: 2008-2011 Demographic Usage Frequency Trending: Dunkin' Donuts

  Sales performance

  Expansion plans and unit growth

  Same-store sales improve

  Table 9-5: Dunkin' Donuts, Selected Metrics, 2007-11

  Jamba Juice

  Food and beverage strategy

  New on the menu

  Menu-related performance

  Retail branding strategy

  New store concept to underpin market expansion strategy

  Sales performance: Jamba Juice

  Table 9-6: Jamba, Inc., Selected Metrics, 2007-11

  Chapter 10: Restaurant Brand Analysis: QSR Segment

  Overview

  Burger King

  Growth strategy

  Menu initiatives

  Barbell strategy remains in place

  Breakfast trends

  Premium

  2011 ushers aggressive value experimentation

  Table 10-1: Burger King: 2011 New Food Menu Items & LTOs

  Litigation forces Value Menu transition

  Incremental ice cream sales bump

  Fry wars

  Customer food lifestyle segmentation analysis

  Application

  Graph 10-1: Burger King Usage Frequency Analysis, Food Lifestyle Segmentation

  2008-2011 guest traffic frequency analysis: Burger King

  18-24s eschewing the brand

  Other trouble spots

  Graph 10-2: 2008-2011 Guest Traffic Frequency Analysis: Burger King

  Sales performance: Burger King

  2010 brings guest check pressure

  2011 closes gap in same-store sales declines

  Table 10-2: Burger King, Selected Metrics, 2008-11

  McDonald's

  Tiered menu approach

  Dollar Menu to remain a fixture

  No trading down to Value Menu

  Breakfast: a quarter of sales, with unit volumes on the upswing

  Breakfast strategy: sales growth = guest count growth

  McNuggets revitalized: Chicken on the upswing

  Beverage sales are booming

  Coffee lays the foundation for broadening McCafé platform

  Other initiatives

  Reimaging rolls forward

  Extending hours

  Increasing capacity with side-by-side drive-thru

  Food lifestyle segmentation analysis: Convenience and Ease and Weekend Cooks

  Graph 10-3: McDonald's Usage Frequency Analysis, Food Lifestyle Segmentation

  2008-2011 guest traffic frequency analysis: McDonald's

  Customer usage trends the envy of the QSR segment

  Trends strong across the board, with one important exception

  Graph 10-4: 2008-2011 Guest Traffic Frequency Analysis: McDonald's

  Sales performance: McDonald's

  Table 10-3: McDonald's, Selected Metrics, 2007-11

  Wendy's

  2009-2010 strategy: "Real" food at a real value

  Wendy's reenters breakfast wars with premium QSR differentiation

  Redhead Roasters

  Tweaking menu strategy by moving away from extreme affordability

  Weaning customers off of extreme affordability

  The W

  2011 menu introductions

  Chicken line extensions on the way

  "Food Lifestyle" segmentation groups a blend of McDonald's and Burger King

  Graph 10-5: Wendy's Usage Frequency Analysis, Food Lifestyle Segmentation

  2008-2011 guest traffic frequency analysis: Wendy's

  Demographic trends suggest turnaround

  Mixed usage trends

  Graph 10-6: 2008-2011 Guest Traffic Frequency Analysis: Wendy's

  Sales performance: Wendy's

  Table 10-4: Wendy's, Selected Metrics, 2009-11

  Jack in the Box

  Regional footprint and boon and a bane

  Highly concentrated Hispanic areas influence restaurant-leading Hispanic share

  Table 10-5: Jack in the Box Location & Hispanic Population Analysis

  Menu strategy

  Value bundling drives traffic but lowers average check

  Menu activity

  New menu boards

  Sales performance: Jack in the Box

  Table 10-6: Jack in the Box, Selected Metrics, 2007-11

  Domino's Pizza

  Menu overview

  Growth strategy

  Menu innovation: higher quality products timed with well executed promotions

  Product reformulation pays huge dividends

  Balancing low-price promotions with higher quality introductions

  Artisan Pizza promises q

  To order this report:Restaurant and Food Services Industry: Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, 2nd Edition, The

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  Nicolas Bombourg
  Reportlinker
  Email: nbo@reportlinker.com
  US: (805)652-2626
  Intl: +1 805-652-2626

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