NEW YORK, Nov. 28, 2016 /PRNewswire/ -- New York & Company (NYSE: NWY) has announced their role as the Official Women's Fashion Apparel Partner of the Christmas Spectacular Starring the Radio City Rockettes. This exclusive partnership between two iconic NY brands truly embodies the magic and wonder of the holiday season in the city.
"I love to say that there's no place like New York for the holidays and think this partnership really shows that," said Greg Scott, CEO of New York & Company. "The energy and excitement that you can find in the city during this time of year is the same energy and excitement that we plan to showcase with the Rockettes. We're really looking forward to working with them and bringing joy to everyone through our holiday campaign."
As part of the brand's holiday campaign, New York & Company will offer fans a peek behind the scenes with the Rockettes throughout the season. Appearing on the Rockettes website, the original content will show exclusive behind the scenes video and interviews with the dancers. On Friday, December 16, New York & Company will host a special meet-and-greet for customers and fans where two Rockettes will appear in the brand's three-level flagship store at 715 Lexington Avenue in New York City.
The New York-based fashion brand ran a digital contest to align with the partnership for the 2016 holiday season. Aiming to spread holiday cheer throughout the country, New York & Company hosted a sweepstakes for customers to win the grand prize: a trip to New York and tickets to the Christmas Spectacular. In the event that customers did not win the coveted tickets, they can still use code NYNC for a 25% discount when purchasing tickets from the Rockettes website, rockettes.com. The show runs until January 2, 2017.
About New York & Company
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing fashion that is feminine, polished, on-trend and versatile. New York & Company, Inc. helps its customers feel confident, put-together, attractive and stylish by providing affordable fashion. The Company's proprietary branded New York & Company® merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The Company operates over 400 stores nationwide.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment that presents or hosts a broad array of world-class events – including concerts, sporting events, family shows and special events – in an unparalleled mix of celebrated venues that span four of the nation's largest entertainment markets. Those venues are: New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. In addition, MSG has a diverse collection of properties that includes some of the most widely-recognized sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams -- the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). The Company also features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England's premier Boston Calling Music Festival. More information is available at www.themadisonsquaregardencompany.com
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SOURCE New York & Company