Ford Awards 50 Edges in 50 states on ABC's 'Extreme Makeover: Home Edition'

- ABC's hit show "Extreme Makeover: Home Edition" partners with Ford on

"Edge across America."

- Ford to award a precedent-setting 50 Ford Edges, with one grand prize

winner receiving an additional "Extreme Garage Makeover."

- Viewers will submit inspirational stories at www.edgeacrossamerica.com

now through May 20.

    DEARBORN, Mich., March 20 /PRNewswire/ -- ABC's "Extreme Makeover: Home
 Edition" and Ford will "Edge Across America" in a promotion that provides
 one deserving family in each of the 50 states a new Ford Edge, America's
 hottest crossover vehicle, and one grand prize winner an Extreme Garage
 Makeover to go with their Edge. In addition, in the episode airing Sunday,
 April 8, (8:00 p.m. ET), The Jones family from Mississippi will be the
 first family to receive a new Ford Edge and an Extreme Garage Makeover.
     The "Extreme Makeover: Home Edition" design team took on the task of
 remaking a house in each of the 50 states over the next two seasons.
 Inspired by this idea, Ford is further spreading goodwill by soliciting
 inspirational stories from viewers and delivering a new Ford Edge, to a
 recipient in each state. The promotion runs through May 20 with links at
 http://www.ABC.com or http://www.edgeacrossamerica.com.
     "This partnership with Ford extends the wish fulfillment aspect of
 'Extreme Makeover: Home Edition' to an even greater level," said Michael
 Benson, executive vice president, Marketing, ABC Entertainment. "Awarding
 50 deserving viewers with a new Edge, demonstrates the quality and
 commitment of Ford and captures the spirit of the show."
     "Ford is continually inspired by the emotional connection that this
 show has with its viewers," said Ed Molchany, Ford Brand communications
 manager. "They not only remake homes, they remake lives. Since our Edge
 owners appreciate strong design, style and technology, it is the perfect
 brand to highlight on 'Extreme Makeover: Home Edition.'"
     In addition to giving away the 50 crossover vehicles from Ford, one
 lucky winner will be named the grand prize winner and will receive an
 "Extreme Garage Makeover," courtesy of Ford.
     "Extreme Makeover: Home Edition" design team members Paige Hemmis and
 Eduardo Xol will also be featured in the ads promoting "Edge Across
 America." The ad campaign will show a series of Ford Edges driving through
 a garage while Paige and Eduardo check off their many destinations that the
 cars are going to across the country.
     Go to EdgeAcrossAmerica.com for complete rules and prize restrictions.
     About Extreme Makeover: Home Edition
     Now it its fourth season, "Extreme Makeover: Home Edition" airs Sundays
 8:00 p.m. ET/PT. Each episode of "Extreme Makeover: Home Edition" is self-
 contained and features a race against time on a project that would
 ordinarily take at least four months to complete, involving a team of
 designers, contractors and several hundred workers who all have just seven
 days to totally rebuild an entire house - every single room, plus the
 exterior and landscaping. The design team includes team leader and
 carpenter Ty Pennington, Paul DiMeo (carpentry/attitude), Paige Hemmis
 (carpentry/nut & bolts), Michael Moloney (interiors/glamour), Ed Sanders
 (construction), Preston Sharp (exteriors/big ideas), Tracy Hutson
 (shopping/style), Tanya McQueen (interiors), Eduardo Xol (landscaping) and
 new designer John Littlefield (nuts & bolts). "Extreme Makeover: Home
 Edition" is produced by Endemol USA, a division of Endemol Holding. David
 Goldberg is president of Endemol USA. The series is executive-produced by
 Denise Cramsey.
     About the Edge
     Bold American design distinguishes the 2007 Ford Edge in the red-hot
 crossover utility vehicle market - along with a dynamic driving character
 and innovative features. Equipped with an all-new 265-horsepower V-6 engine
 and 6-speed automatic transmission, Edge will deliver performance,
 quietness and fuel efficiency. Ford Edge has impressive EPA estimated fuel
 economy of 25 mpg on the highway.
     About Ford Motor Company
     Ford Motor Company, a global automotive industry leader based in
 Dearborn, Mich., manufactures or distributes automobiles in 200 markets
 across six continents. With more than 280,000 employees and more than 100
 plants worldwide, the company's core and affiliated automotive brands
 include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and
 Mazda. The company provides financial services through Ford Motor Credit
 Company. For more information regarding Ford's products, please visit
 http://www.fordvehicles.com.
     Contact: Whitney E. Drake Colleen Robar (JWT)
                313.323.8564           313.331.8544
                wdrake@ford.com        crobar@robarpr.com
 
 

SOURCE Ford Motor Company