Forest Ethics Report Could Help Clear Cut Jobs

Aug 06, 2008, 01:00 ET from Direct Marketing Association

    NEW YORK, Aug. 6 /PRNewswire/ -- The Direct Marketing Association
 issued the following statement in response to a report released by Forest
     "Advertising mail doesn't kill forests, but eliminating it will help
 kill thousands of American jobs."
     Facts and Background Information About Advertising Mail:
     Mail matters to small businesses. Direct mail is critical to the
 economic well-being of communities, businesses and charities throughout the
 United States. Last year it represented more than $686 billion in sales,
 supporting jobs at more than 300,000 small businesses across the country.
 Those jobs would be decimated if groups like Forest Ethics had their way.
     Mail is made from a renewable resource. The vast majority of paper
 produced in America today comes from trees that are grown as managed crops
 for that specific purpose, and the forest industry ensures that the number
 of trees each year is increasing so trees are not a depleting resource. In
 fact, forest land in the United States has increased by 5.3 million acres
 in the last three decades. (EPA's 2008 Report on the Environment, p. 6-10)
     Mail is recyclable in the majority of communities in the U.S. In fact,
 according to the American Forestry and Paper Association, 55% of all paper
 consumed in the U.S. was recovered for recycling in 2007. This paper
 recovery averages around 360 pounds for every man, woman and child in the
 United States.
     Mail recipients have choices. To help consumers control what they
 receive in their mailboxes, the Direct Marketing Association developed is our consumer portal that houses MPS
 (Mail Preference Service), the 36 year old DMA service that enables
 consumers to express their preferences regarding the suppression and, more
 recently, the modification of direct mail marketing solicitations.
 DMAChoice is a direct marketing community service free online to consumers.

SOURCE Direct Marketing Association