LOS ANGELES, May 15, 2017 /PRNewswire/ -- Forever 21, one of the most recognized and largest independent fashion retailers in the world, announces artist Khalid as the face of their summer digital campaign for #F21XMUSIC and the Forever 21 Men's line. With nearly half a billion streams worldwide and a rapidly growing social media following, Khalid's authentic voice perfectly aligns with Forever 21 to connect with and inspire consumers.
"We're so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly," says Linda Chang, Vice President of Merchandising for Forever 21. "His youthful authenticity and sense of style embody the spirit of both Forever 21 and our customers."
"Personal style is really important to my everyday life, so it's really cool to be partnering with Forever 21 and F21XMUSIC this summer to spread the message and music of American Teen," says Khalid. "I made this album to freeze-frame where I am in life, at the beginning of young adulthood, and celebrating lots of incredible milestones for the first time."
The Forever 21 Men's Collection includes a wide range of fashion-forward and affordable products, including apparel, shoes, and accessories. The Summer Collection features Forever 21's private label items as well as an extensive variety of brands. The campaign showcases the breadth of the brand's menswear and the versatility of the collection, highlighting the summer staples of denim jackets, swim trunks, and t-shirts.
Also included in the campaign is a digital & film lookbook shot by rising photographer Renell Medrano, who was selected by the brand for her raw imagery and storytelling.
The Forever 21 Men's Summer collection ranges in price from $14-$37 and launches on Forever21.com on Monday, May 15, 2017.
ABOUT FOREVER 21
Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 820 stores in 58 countries with retailers in the United States, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Israel, Japan, Korea, Latin America, Mexico, Philippines and United Kingdom. For more information please visit: newsroom.forever21.com
Khalid has been surrounded by music his entire life. He grew up in a military family, his mother is a singer with the Army and he was introduced to music at an early age. Khalid spent most of his childhood in Germany before moving to Watertown, NY for High School. The summer going into his senior year of High School, Khalid's family was ordered to relocate to El Paso, TX. By 18-years-old, Khalid, who is classically vocal trained, had drawn on his experiences with moving often and the unique experience of growing up having lived in two continents and parlayed them into the creation of his viral smash, "Location" which helped him to land a major label deal with Right Hand Music Group/RCA Records. Khalid released "Location" before his high school graduation and it garnered over 1.52 million plays in less than two months. Khalid's debut album, American Teen, has received mass critical acclaim with The New York Times calling it "a promising amalgam of bedroom art-soul and 1980s new-wave pop maximalism, and a union of lonely-boy mirror gazing with a sense of larger cultural purpose". TIME noted, "Preternaturally soulful 19-year-old Texan singer-songwriter Khalid has a way with beats—and words—that speaks to the modern American experience of youth in a natural, resonant way." Billboard also praised, "…glorious assortment of relatable themes… it's clear that, much like his bright-eyed lyricism suggests, the best is yet to come". Khalid has also performed on The Tonight Show Starring Jimmy Fallon, The Ellen DeGeneres Show, Good Morning America, and at this year's SXSW where he won MTV's Woodie To Watch Award. Additionally, Khalid embarked on his first-ever headlining tour in both the U.S. and select European cities where he sold-out every single date before the album was even released. Khalid has nearly half a billion streams worldwide across all partners, and "Location" peaked at #1 at Urban Radio, hit the top 5 at Rhythmic Radio, and in the top 20 on the Billboard Hot 100 chart. Khalid is currently on tour with Travis Scott.
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SOURCE Forever 21