Fossil Unveils Watch That Integrates With Cell Phone; Caller ID in Stylish Watch Helps You Stay in Touch and in 'Style'

Sep 28, 2006, 01:00 ET from Fossil, Inc.

    RICHARDSON, Texas, Sept. 28 /PRNewswire-FirstCall/ -- Fossil, Inc.
 (Nasdaq:   FOSL), a leading innovator of watch design, development and
 fashion accessories, today announced the availability of the first
 mainstream Bluetooth(TM) fashion accessory, the Caller ID wristwatch.
 Incorporating Bluetooth wireless technology, the watch will simplify how
 people interact and engage with their mobile phones. Combining fashion
 forward technology with added functionality and efficiency, the Bluetooth
 watch enables users to stay connected without compromising style. The watch
 designs were adapted from top selling Fossil models.
     The analog/digital watch links effortlessly via Bluetooth to certain
 cellular phones allowing users to view incoming caller ID information on
 the watch face. Users are notified when their phone rings and when a text
 message is received. When users are unable to answer their phone, a single
 button press can mute or reject an incoming call. When a voicemail or text
 message is received, users are alerted by an icon of an envelope that
 appears on the watch accompanied by a slight vibration.
     "Our goal for the Bluetooth watch was to create a product that enhances
 the lifestyle of the wearer without compromising style or usability," said
 Bill Geiser, Vice President of Watch Technology at Fossil. "Watches are
 evolving with technology and Fossil is at the forefront of that
     Partnering with Sony Ericsson Mobile Communications, a global leader in
 the mobile handset industry, Fossil's new wireless product boasts a
 fashion- forward design that is as attractive as it is capable. "Combining
 Fossil's fashion and watch expertise with Sony Ericsson's Bluetooth
 technology expertise helped us to create a smart, dynamic and fashionable
 watch that keeps you connected in all situations and eliminates the need to
 fumble through your pocket or handbag each time someone calls," adds
     The new Bluetooth watch is available in two different brands, FOSSIL(R)
 and ABACUS(TM). The FOSSIL branded product, Fossil Caller ID (style
 FX6001), with black ionic plated stainless steel case and bracelet-style
 strap, will be available exclusively in the United States at . The FOSSIL Caller ID is priced at an MSRP of
 $250.00 USD and will be available in late October.
     The ABACUS branded product (MobileWear(TM) by ABACUS) comes in two
 styles: one with a stainless steel case and bracelet (style AU6001) and the
 other with a stainless steel case and black PU strap (style AU6002). The
 watches are expected to be available in mid-October and are priced at an
 MSRP of $200.00 USD. The ABACUS MobileWear watches are available in the US
 through Comp USA, Germany through _dug Telecom AG and in the UK through
 Widget UK, LTD. A full list of retailers is available at .
     Additional features include a two-hand analog for easy timekeeping,
 vibrating alert of incoming call or SMS/MMS, Caller ID or number displayed,
 out of range warning (after 10 meters the watch vibrates when phone goes
 out of range), view phone's time/date, simple two-button auto pairing
 operation, bright OLED display, reject/mute incoming calls (one button push
 mutes the phone's ringer, two button pushes rejects the call), water
 resistant to 3 ATM, and compatibility with most Sony Ericsson Bluetooth
 phones. The watch also features a lithium rechargeable battery that lasts
 approximately 5-7 days based on conditions of use. The battery can be
 recharged through a USB or universal AC adapter.
     About Fossil Inc.
     Fossil is a design, development, marketing and distribution company
 that specializes in consumer products predicated on fashion and value. The
 company's principal offerings include an extensive line of fashion watches
 sold under the company's proprietary and licensed brands. The company also
 offers complementary lines of small leather goods, belts, handbags,
 sunglasses, jewelry and apparel. The company's products are sold in
 department stores and specialty retail stores in over 90 countries around
 the world, in addition to the company's e-commerce website at . Certain product, press release and SEC filing
 information concerning the Company is available at the website.
     Fossil, the Fossil logo, Caller ID Wristwatch, ABACUS, and MobileWear
 are trademarks of Fossil, Inc.
     The Bluetooth(R) word mark and logos are owned by the Bluetooth SIG,
 Inc. and any use of such marks by Fossil are under license. Other
 trademarks and trade names are those of their respective owners.

SOURCE Fossil, Inc.