Foster's Wine Estates Announces Introduction of Boomerang Vodka

First Grape-Based Vodka Imported from Australia

Oct 22, 2007, 01:00 ET from Foster's Wine Estates Americas

    NAPA, Calif., Oct. 22 /PRNewswire/ -- Foster's Wine Estates announced
 its newest product for U.S. shelves -- Boomerang Vodka, the first 100
 percent grape-based vodka imported from Australia.
     Boomerang Vodka, the first imported from Australia, is sourced from 100
 percent premium Chardonnay grapes from the Barossa Valley, instead of the
 standard grain or corn-based vodkas. It is five times distilled, charcoal
 filtered and bottled close to its source in South Australia, producing a
 smooth, well-balanced and supple mouthfeel. It is approachable and easy to
 drink -- perfect served neat or in a mixed vodka cocktail.
     Boomerang Vodka is made by Chris Williams, an Aussie winery owner who
 also has a love and discerning palate for high-end vodka. This passion is
 what started Chris on the mission to produce premium imported grape vodka
 without the premium price. In a market crowded with pricey imported vodkas,
 Boomerang Vodka is a spirit that over-delivers in flavor and quality. The
 Suggested Retail Price for the 750 ml bottle is just $19.99. Boomerang
 Vodka is also available in 1 L and 1.75 L bottles priced at $25.99 and
 $34.99, respectively.
     Boomerang Vodka, which is being marketed and distributed through
 Foster's Wine Estates in a joint venture with Chris Williams, also owner of
 Wattle Creek Winery in Sonoma, CA, will be available nationwide beginning
 in late October.
     "Boomerang Vodka is made in Australia and because we're such a
 high-profile Aussie beverage company, Chris Williams came to us with the
 opportunity to sell it in the United States," said Scott Weiss, Managing
 Director of Foster's Americas. "We think it makes sense for us as a unique
 part of our innovation focus because we'll be able to leverage one of our
 greatest strengths -- marketing the Australian personality -- without
 competing with our existing wine brands."
     "We are thrilled to introduce this premium-vodka to the U.S. because we
 believe that American vodka lovers are going to immediately fall for this
 fun, easy going, and incredibly delicious Aussie vodka," said Michal
 Murphy, Boomerang Vodka Marketing Manager. "Americans also know a great
 value when they see one and Boomerang Vodka is one of the best imported
 vodkas on the market today for the price."
     For further information about Boomerang Vodka please contact Carrie
 Reed at 707-299-3264 or
     Foster's Wine Estates Americas (FWEA), is the premium wine portfolio
 owned by Foster's Americas, a regional division of Foster's Group of
 Australia. With a proud history that dates back to the 1800's and marked by
 the highest commitment to quality products and strong business returns,
 FWEA produces and markets an international portfolio of highly respected
 branded wines from iconic estates like Beringer Vineyards and Chateau St.
 Jean in California, Penfolds, Rosemount and Wolf Blass in Australia,
 Castello di Gabbiano in Italy, and Matua Valley in New Zealand. Many of
 these estates were founded by pioneers in their regions and continue to
 craft wines at the forefront of quality, innovation and regional
 expression. More information can be found at

SOURCE Foster's Wine Estates Americas