Founders Of Top-selling Barefoot Wine Brand To Appear At Book Expo America
Michael Houlihan and Bonnie Harvey Author New Book about Building National Top-Selling Wine Brand with No Paid Advertising
FORESTVILLE, Calif., May 29, 2012 /PRNewswire-iReach/ -- Michael Houlihan and Bonnie Harvey , Co-Founders of America's top-selling wine brand, Barefoot Wine, will appear at Book Expo America (BEA) in New York City, NY, June 5 -7, 2012. Houlihan and Harvey will be available in person to answer questions and talk about their forthcoming book, The Barefoot Spirit, at BEA on June 5 from 2 to 3 p.m., and on June 6 from 3 to 4 p.m., and again on June 7 from 2 to 3 p.m., in booth number 2035 at Javits Convention Center at 655 West 34th. Street, New York, NY.
Houlihan and Harvey have written The Barefoot Spirit, a book detailing how they built their top-selling American wine brand with no firsthand experience, no inside knowledge of the wine industry, and no paid advertising. Using Worthy Cause Marketing, Barefoot donated product and helped get the word out about the goals of non-profits it supported. Worthy Cause Marketing, in turn, gave the membership of the non-profits a social reason to buy Barefoot Wine. Barefoot forever changed the wine industry by giving wine drinkers permission to have fun, by capturing the California lifestyle, and by creating the now iconic "bare foot" label. As Harvey says, "we were able to make the world a better place through wine."
Barefoot Wine, America's top-selling wine, is also sold in over 40 countries. Today, Barefoot embodies the original brand DNA created by Houlihan and Harvey. Barefoot is fun, captures the California lifestyle, still uses the iconic bare foot on the label and continues the tradition of Worthy Cause Marketing.
You can meet authors Michael Houlihan and Bonnie Harvey in person at BEA, booth 2035, June 5 – 7, in New York City to learn more about the valuable first-hand business knowledge they gained from real life experiences.
Michael Houlihan and Bonnie Harvey founded Barefoot Wines in 1986. They are speakers, consultants, and authors of The Barefoot Spirit which chronicles the history of the Barefoot Wine brand from the brand's humble beginnings to its best seller status and acquisition. They believe the very best marketing is done with the greater good in mind. You can learn more at www.barefootwinefounders.com.
For more information, or to schedule an interview with Michael Houlihan and Bonnie Harvey, please call 707-484-1600 or email Michael at email@example.com or Bonnie at firstname.lastname@example.org, or visit www.barefootwinefounders.com.
Michael Houlihan Footnotes Press LLC, 707-484-1600, email@example.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Footnotes Press LLC
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.