NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Nothing catches media attention quite like that of a crisis. If you find yourself facing a sudden media inquiry, scrum or press conference, it is crucial to have a seasoned spokesperson to represent your company. Don't forget the number one rule of crisis communications: Be proactive rather than reactive in your communication plan. Doing this well can help mitigate a crisis and preserve your brand reputation.
PR Newswire's guide, How to Handle Tough Questions from the Media discusses:
- Staying on point: As reporters test your version of the facts, seek a stronger quote or work to determine their angles, you may be asked questions that seem completely off topic.
- Listening Carefully: It is very important to give each question your complete attention. Listen also for the question behind the question—where the journalist is trying to go. It may give you a chance to give a more meaningful response.
- Knowing Your Limits: Understanding what you can't say before you step up to the mic.
Interacting with the media can be intimidating, but learning to work well with reporters during both the highs and lows for your brand can provide an invaluable opportunity to showcase your brand as a leader. For access to the rest of these tips and more information on media interview preparation, download the full guide here.
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