PORTLAND, Ore., June 11, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, FOX Television Stations (FTS), Inc. and Fox Stations Sales, Inc. announce today a long-term agreement for Rentrak to provide its local market television ratings services to all FOX-owned television stations. This represents 28 stations across 18 markets from New York City to Ocala-Gainesville, Fla.
The agreement provides FOX access to Rentrak's StationView Essentials software and TV ratings information including Rentrak's single-source auto and political ratings.
Jack Abernethy, CEO of FTS said, "We are happy to have immediate access to Rentrak's Advanced Demographics data. More importantly, we expect this will accelerate the long overdue progress toward an accurate digital measuring system in local TV, one based on a census, not estimates, and one that measures all screens."
"We are excited to welcome FOX as the first owned and operated Network TV group to go 'all-in' with Rentrak," Vice Chairman and CEO of Rentrak, Bill Livek. "We look forward to helping FOX grow their business using the power of Rentrak's census-like measurements and our Advanced Demographics."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About FOX Television Stations
FOX Television Stations is one of the nation's largest owned-and-operated network broadcast groups, comprising 28 stations in 18 markets and covering nearly 37.35 % of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
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