FOX Tower Joins the Red Wave!

Tower Sign to Shine in Red for Red Wings 2007 Stanley Cup Playoff Run

Apr 11, 2007, 01:00 ET from Ilitch Holdings, Inc.

    DETROIT, April 11 /PRNewswire/ -- The Fabulous Fox Theatre will shine
 with pride and get behind the home team starting today when it turns its
 magnificently-restored FOX Tower Sign to red to cheer on the Detroit Red
 Wings in their playoff run for the Stanley Cup.
     (Photo: )
     "The playoffs are an exciting time for the entire Red Wings
 organization, and our fans around the world," said Christopher Ilitch,
 president and CEO of Ilitch Holdings, Inc. "In the heart of Hockeytown, the
 Stanley Cup Playoffs add to the vitality of downtown and provides an
 important economic boost to the City. Detroit is a great sports town - from
 the MLB All-Star Game to Super Bowl XL to the World Series, and now, once
 again with the start of the 2007 Stanley Cup Playoffs, Detroit is the place
 to be for major sports action."
     The FOX Tower Sign will be programmed to run completely in the color
 red during all playoff games, both home and away. The signage, originally
 restored and unveiled in January 2006, has the ability to be computer
 programmed to reflect a specific season, event or, in the case of the Red
 Wings, light up the Detroit skyline in support of its hometown team.
     "We invite and encourage Red Wings fans everywhere to "Join the Red
 Wave," by wearing red during the playoffs as a way to help cheer them on to
 victory," said Christopher Ilitch. We want Joe Louis Arena - and all of
 downtown - to become a "sea of red" to show the world that Detroit has the
 greatest fans!"
     Designated "Hockeytown's Official Fan Headquarters," Hockeytown Cafe is
 the place to be before, during and after all playoff games this season,
 with the only live-feed from Joe Louis Arena in town! Consistently named
 the best sports bar in Detroit, Hockeytown Cafe offers the ultimate sports
 viewing experience with 63-inch plasma TV's, daily food and drink specials
 and special playoff Red Wings merchandise available. Several media outlets
 are expected to broadcast from Hockeytown Cafe during the playoffs.
     "Detroit fans are the best in sports and I'm thrilled with the passion
 and commitment they show our team," said Red Wings Head Coach Mike Babcock.
 "Fans play an important role in our home arena during the playoffs and we
 ask all Red Wings fans to show support, wear red and "Join the Red Wave" to
 give us an important edge in this year's playoffs."
     The Detroit Red Wings will take on the Calgary Flames on Thursday,
 April 12 at 7 p.m. at Joe Louis Arena in the Opening Round of the Stanley
 Cup Playoffs. Fans are encouraged to arrive early for a special playoff
 pre-game show at 6:00 p.m. Game 2 will be held at the Joe at 1 p.m. on
 Sunday, April 15 and the pre-game show begins at noon. Limited tickets are
 available at the Joe Louis Arena Box Office, all TicketMaster retail
 locations, Hockeytown Authentics in Troy, Hockeytown Cafe, by phone at
 (248) 645-6666 or online at .

SOURCE Ilitch Holdings, Inc.