Fox Tower to Shine Red Through 2008 Red Wings Stanley Cup Playoff Run

Are you in? Make our city shine red, fans!

Apr 09, 2008, 01:00 ET from Ilitch Holdings, Inc.

    DETROIT, April 9, 2008 /PRNewswire/ -- The Detroit Red Wings are
 entering their 17th consecutive Stanley Cup playoff appearance, and to help
 cheer the team to victory, the Fabulous Fox Theatre tower sign will shine
 red during the entire playoff run, which begins Thursday, April 10 when the
 Red Wings take on the Nashville Predators. The tower has switched from its
 standard multi-color display to all red.
     (Photo: )
     "No other team in major professional sports has a longer playoff
 streak," said Christopher Ilitch, president and CEO of Ilitch Holdings,
 Inc. "With such an amazing track record, we really have something to be
 proud about and we want to show that 'we are in!' The Red Wings need all
 fans to show their colors to give the team an edge in this year's
     The Fox tower sign, originally restored and unveiled in January 2006 in
 anticipation of Super Bowl XL, can be computer programmed to perform over a
 million different color and light variations. The 18-foot sign will run
 completely in the color red in support of its hometown Red Wings team. The
 LED light tubes used to light the tower use less than half the power of an
 incandescent bulb and can last 10 years.
     Fans can check out the Fox tower, and then stop next door at Hockeytown
 Cafe for the ultimate sports viewing experience. A free shuttle from
 Hockeytown Cafe to Joe Louis Arena is available for all home games, or fans
 can stick around to watch the only live-feed from the Joe. Hockeytown Cafe
 is consistently named the best sports bar in Detroit, with 30 plasma screen
 TVs, daily food and drink specials, over 50 different varieties of beer and
 Red Wings playoff merchandise.
     The Detroit Red Wings will take on the Nashville Predators on Thursday,
 April 10 at a special start time of 7 p.m. at Joe Louis Arena in the
 Opening Round of the Stanley Cup Playoffs. Fans are encouraged to arrive
 early for pre-game festivities. Game 2 will be held at the Joe at 2 p.m. on
 Saturday, April 12. Limited tickets are available at the Joe Louis Arena
 Box Office, all TicketMaster retail locations, Hockeytown Authentics in
 Troy, Hockeytown Cafe, by phone at (248) 645-6666 or online at Also, visit the online Playoff Center at to view a fan photo page, participate in a Hockeytown
 blog or view photo highlights from past playoff runs.
     Ilitch Holdings, Inc. provides technical and professional services to
 the companies owned by Michael and/or Marian Ilitch. The Ilitch companies
 in the food, sports and entertainment industries include: Little Caesars
 Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, Olympia
 Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising
 Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the
 Detroit Tigers. Marian Ilitch is the owner of the MotorCity Casino Hotel.
     Editor's Notes: Photo of Fox Theatre tower in red available to publish.
     Media Outlets wishing to shoot still photos or video of the Fox Tower
 sign may contact (313) 983-6079.

SOURCE Ilitch Holdings, Inc.