CALGARY, Nov. 8 /PRNewswire-FirstCall/ - Franchise Services of North
America Inc. ("FSNA" or the "Company") announced today the completion of
the third generation enhancement of the U-Save Car & Truck Rental website
(www.usave.com). The changes reflect a focus on customer service and ease
of use with a progressive approach to search engine optimization. "The
latest iteration of the site will enhance the customers' experience, with
improved technology and graphics, and allow our franchisees to customize
their location pages," commented Robert M. Barton, Executive Vice President
and COO of FSNA, U-Save's parent company.
Beyond the creative, fresh new look, the site has new mapping features
and improved customization available for each franchise location. This
provides the consumer with more detailed information about the vehicle they
are renting and the location they will be visiting. As part of an
aggressive new internet marketing strategy, this project is the first phase
of ongoing improvements to increase brand recognition and reservations via
the internet. The enhancements are also being supported by an aggressive
search engine optimization (SEO) campaign to enhance the site's overall
presence on the internet.
In November 2006, U-Save Auto Rental of America, Inc. and Rent-A-Wreck
Capital Inc. completed a reverse takeover transaction. The resulting
company, FSNA, is a publicly traded company on the TSX Venture Exchange.
The company and its subsidiaries own the following brands: U-Save Car &
Truck Rental, U-Save Car Sales, Rent-A-Wreck of Canada, Auto Rental
Resource Center ("ARRC"), Xpress Rent A Car and Peakstone Insurance.
U-Save, with its subsidiary ARRC, has over 1,100 locations throughout
the United States and is one of North America's largest franchise car
rental companies. Having primarily serviced the local market for the past
25 years, current expansion plans call for the opening of airport locations
in the top 30 markets in the United States and the major airports in
Canada. U-Save currently services 25 airport markets in 13 different
states. U-Save Car Sales is a recent expansion of the U-Save brand into the
car sales market.
Practicar Systems Inc. (a wholly owned subsidiary of FSNA) owns the
rights to the Rent-A-Wreck(R) trademark for all of Canada. The
Rent-A-Wreck(R) system operates a network of 50 franchises from
coast-to-coast in Canada, providing a range of vehicle rental, leasing and
sales options to its customers. The Rent-A-Wreck(R) system has been in
continuous operation in Canada since 1976.
Certain information included in this press release is of a
forward-looking nature. Forward-looking information is subject to known and
unknown risks, as well as uncertainties and other factors. Accordingly,
actual results may differ materially from those expressed or implied in
forward-looking information. Some of the risks, uncertainties and other
factors affecting FSNA are discussed in our public filings with the
securities regulatory authorities in Canada. Copies of FSNA's Canadian
filings, including our most recent management information circular, annual
information form, interim financial statements, material change reports and
news releases, are available online at www.sedar.com. Information in this
document is presented as of November 8, 2007 and is subject to change after
this date. However, FSNA disclaims any intention or obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise.
The TSX Venture Exchange has in no way passed upon the merits of this
transaction and has neither approved or disapproved the contents of this
SOURCE Franchise Services of North America Inc.