Franchise Services of North America Inc. Announces Third Generation Usave.com Website
- Improving the interface for customer's online experience -
TSX-V Trading Symbol: FSN
CALGARY, Nov. 8 /PRNewswire-FirstCall/ - Franchise Services of North America Inc. ("FSNA" or the "Company") announced today the completion of the third generation enhancement of the U-Save Car & Truck Rental website (www.usave.com). The changes reflect a focus on customer service and ease of use with a progressive approach to search engine optimization. "The latest iteration of the site will enhance the customers' experience, with improved technology and graphics, and allow our franchisees to customize their location pages," commented Robert M. Barton, Executive Vice President and COO of FSNA, U-Save's parent company. Beyond the creative, fresh new look, the site has new mapping features and improved customization available for each franchise location. This provides the consumer with more detailed information about the vehicle they are renting and the location they will be visiting. As part of an aggressive new internet marketing strategy, this project is the first phase of ongoing improvements to increase brand recognition and reservations via the internet. The enhancements are also being supported by an aggressive search engine optimization (SEO) campaign to enhance the site's overall presence on the internet. About FSNA ---------- In November 2006, U-Save Auto Rental of America, Inc. and Rent-A-Wreck Capital Inc. completed a reverse takeover transaction. The resulting company, FSNA, is a publicly traded company on the TSX Venture Exchange. The company and its subsidiaries own the following brands: U-Save Car & Truck Rental, U-Save Car Sales, Rent-A-Wreck of Canada, Auto Rental Resource Center ("ARRC"), Xpress Rent A Car and Peakstone Insurance. U-Save, with its subsidiary ARRC, has over 1,100 locations throughout the United States and is one of North America's largest franchise car rental companies. Having primarily serviced the local market for the past 25 years, current expansion plans call for the opening of airport locations in the top 30 markets in the United States and the major airports in Canada. U-Save currently services 25 airport markets in 13 different states. U-Save Car Sales is a recent expansion of the U-Save brand into the car sales market. Practicar Systems Inc. (a wholly owned subsidiary of FSNA) owns the rights to the Rent-A-Wreck(R) trademark for all of Canada. The Rent-A-Wreck(R) system operates a network of 50 franchises from coast-to-coast in Canada, providing a range of vehicle rental, leasing and sales options to its customers. The Rent-A-Wreck(R) system has been in continuous operation in Canada since 1976. Forward-Looking Information --------------------------- Certain information included in this press release is of a forward-looking nature. Forward-looking information is subject to known and unknown risks, as well as uncertainties and other factors. Accordingly, actual results may differ materially from those expressed or implied in forward-looking information. Some of the risks, uncertainties and other factors affecting FSNA are discussed in our public filings with the securities regulatory authorities in Canada. Copies of FSNA's Canadian filings, including our most recent management information circular, annual information form, interim financial statements, material change reports and news releases, are available online at www.sedar.com. Information in this document is presented as of November 8, 2007 and is subject to change after this date. However, FSNA disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The TSX Venture Exchange has in no way passed upon the merits of this transaction and has neither approved or disapproved the contents of this press release.
SOURCE Franchise Services of North America Inc.
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