Franklin Electronic Publishers, Inc. and Seiko Instruments Inc. to Commence Launch of Network e-Dictionary Line in Japan

    BURLINGTON, N.J. and TOKYO, Jan. 23 /PRNewswire-FirstCall/ -- Franklin
 Electronic Publishers, Inc. (Amex:   FEP), a world leader in handheld
 electronic information, and Seiko Instruments Inc. of Chiba, Japan, a
 world-class supplier of electronic dictionaries, today announced that Seiko
 Instruments intends to launch Franklin's line of network e-Dictionaries in
 the burgeoning Japanese e-Dictionary market next month.
     The new network e-Dictionary line includes Franklin's Model DB-J990, a
 speaking handheld co-branded "SII by Franklin" that has a unique sliding
 screen feature to provide to the user instant access to "Cracking the
 TOEIC" test preparation materials published by The Princeton Review, even
 with the keyboard of the handheld hidden. The DB-J990 also has an
 English/Japanese keyboard accessible with the keyboard opened that allows
 the user to search and retrieve nine additional Japanese Dictionary and
 English language learning titles. The DB-J990 marks the first in a series
 of standardized test-taking products expected to be introduced by Franklin
 in the Pacific Rim. The product provides a wealth of content from
 well-respected publishers, including: Kojien (Japanese Monolingual
 Dictionary), Kanjigen (Chinese Character Dictionary), Unabridged Genius
 English-Japanese Dictionary, Genius Japanese-English Dictionary, and speaks
 out loud the audio portions of the TOEIC test preparation materials.
     The new line also includes Franklin's Model DB-J260, an electronic
 handheld Japanese-English dictionary suite that marks the debut of American
 English content in handheld electronic format in Japan by incorporating the
 11th Edition of Merriam-Webster's Collegiate(R) Dictionary, the
 authoritative American English language dictionary.
     Unlike other e-Dictionaries on the Japanese market, Franklin's DB-J
 series products are fully customizable by the user and boast versatile PC
 connectivity using Franklin's exclusive PC View(TM) functionality that
 allows a user to access and view content stored in the device on any
 Windows-based personal computer. Users can bookmark, annotate, and
 highlight content on the personal computer, then upload the handcrafted
 data to the Franklin handheld for storage, travel, and reading. The new
 Franklin line also marks the debut of a Japanese localized version of the
 Mobipocket Reader that users can deploy to access and download more than
 30,000 reference and prose works in eBook format which can be essential to
 a user immersing himself in English language learning activities. The
 devices also support customized content to be added by the user, allowing
 one to add RSS formatted e-News, as well as to view Word, and PowerPoint
 files. The DB-J series products are the perfect solutions for serious
 and/or advanced English Language Learners in Japan by providing the
 advantages of a hybrid e-Dictionary for use in the new eBook era.
     The DB-J990 and DB-J260 are expected to be available in major
 electronic retailers, direct marketing, and bookstores throughout Japan
 beginning in February 2007 and will carry estimated street prices of around
 35,000 Yen (US$295) and 30,000 Yen (US$253), respectively.
     "We're excited to be launching our flagship products into the
 ubiquitous Japanese e-Dictionary market. Japan alone accounts for over
 US$500 million annually in electronic dictionary sales, which represents
 over 50% of the worldwide market. In Japan, our partner Seiko Instruments
 commands about 20% of the market," said Barry Lipsky, CEO and President of
 Franklin. "Franklin is uniquely positioned to offer English language
 learning solutions for the Asian markets and you can expect to see a number
 of additional products launched in the future for the Japanese, Korean and
 Chinese markets," he added.
     About Seiko Instruments Inc. (SII)
     Originally established in 1937 as the watch manufacturer for the Seiko
 Group, SII has become a world-class supplier of electronic components,
 modules, and displays; micro-mechatronic assemblies; electronic
 dictionaries; leading-edge instrumentation and process equipment for the
 nano-technology market; restaurant and service industry ordering systems;
 and ultra-high- performance large-format inkjet printers. In 1992, SII was
 the first in the electronics industry to bring out a handheld model
 containing the full content of Kenkyusha's Collegiate
 English-Japanese/Japanese-English Dictionary, which was provided on many
 subsequent models. SII, headquartered in Chiba, Japan, employs about 15,000
 people worldwide. For more information, please refer to the SII website at
 http://www.sii.co.jp/corp/eg/index.html.
     About Franklin
     Franklin Electronic Publishers (Amex:   FEP) is a world leader in
 electronic handheld information, having sold more than 37,000,000
 electronic books since 1986. Current titles available directly or through
 partners number more than 26,000 in sixteen languages under license from
 world-class publishers, such as Merriam-Webster and HarperCollins, focused
 in five genres: Learning, Language Learning, Travel, Spiritual, and
 Leisure. The Company also licenses its underlying technology to an array of
 partners including Adobe, Sun Microsystems, and Ademco (a division of
 Honeywell). Franklin distributes ROLODEX(R) Electronics branded organizers
 worldwide and SEIKO branded reference products in North and South America,
 Australia and the European Community. Franklin's products are available at
 43,000 retail outlets worldwide, through catalogs, and online at
 http://www.franklin.com.
     ROLODEX(R) is a registered trademark of Berol Corporation, a subsidiary
 of Newell Rubbermaid Inc. SEIKO is a registered trademark of SEIKO
 Corporation. Collegiate and Merriam-Webster are trademarks of
 Merriam-Webster, Inc. TOEIC is a trademark of Educational Testing Service
 which does not endorse any product referenced herein. Word and PowerPoint
 are trademarks of Microsoft Corp.
     Except for the historical information contained herein, the matters
 discussed throughout this release, including, but not limited to, those
 that are stated as Franklin's belief or expectation or preceded by the word
 "should" are forward-looking statements that involve risks to and
 uncertainties in Franklin's business, including, among other things, the
 timely availability and acceptance of electronic products, changes in
 technology, the impact of competitive electronic products, risks associated
 with contractual and licensing relationships and other risks and
 uncertainties that may be detailed from time to time in Franklin's reports
 filed with the Securities and Exchange Commission.
 
 

SOURCE Franklin Electronic Publishers, Inc.

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