LIVERMORE, Calif., Feb. 3, 2016 /PRNewswire/ -- Franzia®, The World's Most Popular Wine®, is proud to announce a collaboration with Fisher House Foundation to donate up to $50,000.00 in 2016. Franzia will unveil a retail cause campaign whereby the winery will donate one dollar to Fisher House Foundation for each qualifying proof-of-purchase image submitted by consumers from July 1st to September 30th, 2016.
During this innovative program, a consumer purchases a box of Franzia® wine and pops out the cardboard tab to reveal the tap. Each 5L and 3L tab will have the round Fisher House logo printed on it and consumers can submit a photo of the tab via the Franzia.com website or through text, Twitter, Facebook, or Instagram. For each qualifying photo of a tab submitted, Franzia will donate one dollar to Fisher House Foundation, up to a total donation of $50,000.00 in 2016.
Fisher House Foundation provides a "home away from home" for families of military veterans receiving medical care at major military and VA medical centers. The Fisher House homes provide temporary free lodging so families can be close to their loved ones during a medical crisis. Fisher House Foundation also facilitates the use of donated frequent flier miles and hotel points to bring family members to the bedsides of injured service members and to arrange for no-cost hotel stays. Since its inception, Fisher House Foundation has served more than 250,000 military families.
"Supporting current and former members of our military is very much in keeping with the ideals of Franzia Wines," says Franzia Winemaker Jim McDonald. "We have been producing wine in America for over 100 years, and what better way to give back than supporting the people who keep us safe. We'd like to think there should be a box of Franzia in every home, but more importantly, there should be a home for every hero."
For three generations, Franzia has made quality, fresh wines for the American table, pioneering the groundbreaking Wine Tap® package in the late 1970s. Today the Franzia Wine Tap® package helps ensure quality with a freshness date on every box, and has a smaller carbon footprint and significantly less packaging waste than traditional glass bottles. Franzia is fully committed to less waste, fresh taste, and wines with a heart.
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About Franzia Vineyards
Since Teresa Franzia planted her first California vineyard in 1906, Franzia® - The World's Most Popular Wine® - has been making wine for over 100 years. The Franzia portfolio encompasses 17 wines, available in 5L, 3L and 1.5L sizes. As the winery enters its second century of production, the company strives to uphold Teresa Franzia's legacy of quality, freshness and value, as it extends the enjoyment of good wine to customers around the world. For more information, please visit www.franzia.com.
About Fisher House Foundation
Fisher House Foundation is best known for a network of comfort homes where military and veterans' families can stay at no cost while a loved one is receiving treatment. Since inception, the program has saved military and veterans' families an estimated $282 million in out of pocket costs for lodging and transportation. Fisher House Foundation also operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans. For more information, please visit www.fisherhouse.org.
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SOURCE Franzia Vineyards