Foulger-Pratt's Park Potomac Mixed-Use Development in Potomac Earns Accolades from Real Estate Industry That Reflect Its Continuing Sales Success in a Challenging Market

DULLES, Va., Oct. 1 /PRNewswire-USNewswire/ -- Rockville-based real estate developer The Foulger-Pratt Companies, together with ad agency of record Fraser Wallace Advertising and its sister company Ecendant Interactive, took several significant marketing awards in this year's Great American Living Awards (GALA) ceremony, held Tuesday, September 29th at the Ritz-Carlton in Tysons Corner, VA. Foulger-Pratt's Park Potomac community, the premier residential-office-retail development in Potomac, bested dozens of competitors in print, online, and overall marketing campaign categories. This real estate industry recognition is in keeping with the steady sales and leasing success that Foulger-Pratt has engineered over the past year for Park Potomac, which continues to be the highest-performing new development in Montgomery County, MD.

The Park Potomac community won First Place in the GALA Overall Marketing Campaign category, and took away an Award of Merit for the community's website. The full marketing campaign for the community was developed by Fraser Wallace Advertising and Ecendant Interactive, and the website was designed, and is hosted and maintained by, Ecendant Interactive. Park Potomac Place, the luxury condominium component of the Park Potomac community, took First Place in the Print Advertising category, with a campaign developed by Fraser Wallace Advertising that has been in place for approximately 18 months. Park Potomac Place is currently the fastest-selling condominium project in Montgomery County, a position it has occupied for over a year.

The Great American Living Awards (GALA) are jointly presented by the Washington Metropolitan Sales & Marketing Council, the Maryland-National Capital Building Industry Association and the Northern Virginia Building Industry Association. The annual awards recognize excellence in residential and mixed-use development, architecture and marketing across the Washington, DC metro region.

Founded in 1963, family-owned Foulger-Pratt is one of the National Capital region's most diversified development, construction and management firms, specializing in residential, commercial and mixed-use properties. Foulger-Pratt is a leader in the use of green energy wind power, ranking among the top 40 development firms in the nation for the use of green energy to power Class A offices and other buildings in its area properties.

Fraser Wallace Advertising has a 29-year history of full-service marketing and advertising focused on the residential and commercial real estate development markets. The firm represents large Washington, DC-based real estate developers, as well as some of the nation's largest developers and builders in markets from Florida to the Midwest. Fraser Wallace Advertising specializes in print, collateral, outdoor and broadcast advertising and branding campaigns, as well as public relations and special promotions. Ecendant Interactive, the sister company to Fraser Wallace Advertising founded in 1998, serves clients nationwide in a variety of industries, but specializes in real estate and "fine living" industries such as wine importing and gourmet restaurant groups. Ecendant Interactive specializes in direct response and Internet based marketing, including website design, social network advertising, lead management databases, direct mail, virtual reality and multimedia.

For more information on Foulger-Pratt's current and upcoming local development projects, please visit online at FoulgerPratt.com. For information about the services offered by sister companies Fraser Wallace Advertising and Ecendant Interactive, please visit FraserWallace.com or Ecendant.com.

SOURCE Fraser Wallace Advertising

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