Frederick's Of Hollywood Launches New Hollywood Heart Throb Bra

Lingerie leader premieres must-have convertible bra of the season

Mar 05, 2013, 13:03 ET from Frederick’s of Hollywood

HOLLYWOOD, Calif., March 5, 2013 /PRNewswire/ -- Frederick's of Hollywood is excited to announce the arrival of its most innovative bra yet, the Hollywood Heart Throb!  Designed to work with a woman's individual shape and style, the Heart Throb is truly a bra for everybody.

Offering a customizable fit with straps that adjust to the width of a woman's shoulders, this amazing new style is the solution to annoying strap slippage. The newly launched bra also provides the utmost in features and benefits like strategic padding along the top of the cup to give a perfectly rounded silhouette, special pillow pads that lift the bust and add a cup size, and hidden tabs along the back elastic for multi-position capability. The Heart Throb can be worn as an X-back, halter, narrow straps and more, plus its deep plunging neckline allows it to be worn with the lowest styles. With so many styling options, the Hollywood Heart Throb is the must-have convertible bra of the season!

Retailing for $34, available in sizes 32A - 38D, and in array of colors and patterns, the Hollywood Heart Throb bra can be purchased online at and at all Frederick's of Hollywood retail locations.

Since 1946, Frederick's of Hollywood (OTCQB: FOHL) has set the standard for exquisite, innovative intimate apparel. Frederick's remarkable legacy continues today with 115 specialty retail stores and an online shop at Its unique innovations have led the company to become one of the most recognized brand names in the world.

SOURCE Frederick’s of Hollywood