World Premiere of Winning Youth-Produced Counter-Super Bowl Beer Ads

$1,000 Top Prize To Be Awarded

Streaming Live at FreeTheBowl.com 4 pm (PST) Feb. 2nd

SAN RAFAEL, Calif., Feb. 1, 2012 /PRNewswire-USNewswire/ -- Alcohol Justice (formerly Marin Institute), is holding the Free The Bowl® (from Beer Ads) World Premiere to announce the winners of their fourth annual nationwide counter-Super Bowl beer ad video contest. The event will take place at the Smith Rafael Film Center in San Rafael, California on February 2, 2012. The Awards presentation for this year's best youth-produced ads begins at 4:00 p.m. (PST) and will be streamed live at FreeTheBowl.com. A reception follows at 5 pm. This year's contest received 22 entries from 15 different states.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO )

(Logo: http://photos.prnewswire.com/prnh/20101117/DC03320LOGO )

What:           Awards presentation, live entertainment, screening and streaming of the 
                    Free The Bowl® 2012 winning counter-Super Bowl beer ads.

When:          Thursday, February 2, 2012, 4-6 p.m. (PST)

Where:         Smith Rafael Film Center, 1118 Fourth St. San Rafael, CA 94901
                     Streaming live @ freethebowl.com

Who:            -- California Assemblywoman Fiona Ma (MC)
                    -- Cathy Summa-Wolfe - President, Marin Institute Board of Directors (MC)
                    -- Mark Leno - California State Senator
                    -- John Morrison - Director of Education, California Film Institute 
                    -- Bruce Livingston - Executive Director, Marin Institute (MC)
                    -- Marc Levine - San Rafael City Councilmember
                    -- Michael Scippa – Director of the Free The Bowl® Contest
                    -- The First Prize Winner

Why:            To honor young activist filmmakers from across the country for producing videos that counter
                    exploitative alcohol ads on TV sports events

Because:      -- The more alcohol ads kids see, the more likely they are to drink, drink to excess and drink more often

                    --  Estimates indicate as many as 30 million underage youth view more ads for beer than for any other product during the 
                        Super Bowl

                    --  Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales 
                        practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related 
                        violence and harm.

Contact:   Michael Scippa  415-548-0492
                Jorge Castillo     213-840-3336

 

SOURCE Alcohol Justice

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RELATED LINKS
http://www.AlcoholJustice.org