Fresh & Easy to Give Away Free 'Bag For Life' For Earth Day

Grocer offers free reusable bags on April 22nd

Apr 08, 2008, 01:00 ET from Fresh & Easy Neighborhood Market

    EL SEGUNDO, Calif., April 8, 2008 /PRNewswire/ -- In celebration of
 Earth Day, Fresh & Easy Neighborhood Market today announced its 61 stores
 will bag groceries with free reusable "bags for life" for customers on
 April 22nd. The company encourages customers to reuse these bags and lessen
 their impact on the environment.
     Fresh & Easy offers its customers two different types of reusable bags,
 including a $2.50 canvas bag and a plastic reusable "bag for life," which
 retails for $.20. The "bag for life" is larger and more durable than
 standard grocery bag and, if damaged, Fresh & Easy will replace the bag for
 free, forever. These bags are made with recycled material and are 100%
     "We want to make it easier for our customers to make more
 environmentally friendly decisions," said Tim Mason, Fresh & Easy CEO. "If
 everyone in the neighborhood shops with reusable bags, we can really make a
     Fresh & Easy has made a considerable effort to be a good neighbor and
 steward of the environment. For example, the company only sells energy
 efficient light bulbs, uses LED lighting in external signs and freezer
 cases, offers plastic, aluminum and glass recycling, and provides preferred
 parking for hybrid vehicles.
     More broadly, Fresh & Easy has committed to build LEED (Leadership in
 Energy and Environmental Design) certified buildings and voluntarily joined
 the California Climate Action Registry to disclose its greenhouse gas
 emissions. At its distribution center in Riverside the company invested $13
 million in a solar roof installation, which is one of California's largest
 at 500,000 sq. ft.
     More information regarding Fresh & Easy Neighborhood Market can be
 found at

SOURCE Fresh & Easy Neighborhood Market