SALINAS, Calif., Sept. 13 /PRNewswire/ -- For Fresh Express, the creator
of retail packaged salads, putting together the ingredients for healthy salads
happens 365 days a year -- but not on the scale of the one they will build
tomorrow to raise awareness for National Five A Day Week. The industry
innovator is teaming up with the Raley's supermarket chain to make the World's
Largest Caesar Salad with Light Dressing and set a record in the process. The
national 5 A Day campaign urges people to eat at least 5 servings of fruits
and vegetables everyday. It is the nation's largest public/private
partnership and the only initiative promoting all produce.
WHAT: The creation of a giant Caesar salad will be meticulously
documented (weight, pounds, etc.) in order to help Fresh
Express claim the official title of "world's largest salad".
Salad samples will be offered to the public. Almost
1,000 pounds will be donated to Food For Families, a coalition
of California food banks.
WHEN: Thursday September 14, 2000
11:00 am Salad Completion
11:30 Consumer Sampling
WHERE: Raley's Supermarket
1601 West Capitol Drive
West Sacramento, CA 95691
PHOTO OPS: Assembly of salad ingredients; 1600 heads of romaine lettuce
weighing more than 3000 pounds with "croutons" of actual
loaves of bread. Salad will be made inside of a bowl 4 feet
deep and 16 feet across. Consumer sampling, costumed
characters, food banks donation.
WHO: Fresh Express/Raley's Officials
California Coordinator, 5 a Day
Food For Families Representative
Fresh Express products range from traditional lettuces, to fancy greens,
to full meal kits that include salad dressings and other condiments. FE has
developed proprietary techniques and processes to assure freshness, quality
and safety all the way from the field to the grocery store. The salad
contains no preservatives. They are thoroughly washed, dried, and packaged in
patented keep crisp bags and kept at an optimum cool temperature for freshness
and delivered to consumers within 48 to 72 hours of harvesting in the field.
SOURCE Fresh Express