Fresh Express Celebrates National '5 A Day Week'; Goes for World's Record By Making Salad of Olympian Proportions
3,000 Pound Caesar Salad Promises to Be Gold Medal Contender for Guinness Book
SALINAS, Calif., Sept. 13 /PRNewswire/ -- For Fresh Express, the creator of retail packaged salads, putting together the ingredients for healthy salads happens 365 days a year -- but not on the scale of the one they will build tomorrow to raise awareness for National Five A Day Week. The industry innovator is teaming up with the Raley's supermarket chain to make the World's Largest Caesar Salad with Light Dressing and set a record in the process. The national 5 A Day campaign urges people to eat at least 5 servings of fruits and vegetables everyday. It is the nation's largest public/private partnership and the only initiative promoting all produce. WHAT: The creation of a giant Caesar salad will be meticulously documented (weight, pounds, etc.) in order to help Fresh Express claim the official title of "world's largest salad". Salad samples will be offered to the public. Almost 1,000 pounds will be donated to Food For Families, a coalition of California food banks. WHEN: Thursday September 14, 2000 11:00 am Salad Completion 11:10 Remarks 11:30 Consumer Sampling WHERE: Raley's Supermarket 1601 West Capitol Drive West Sacramento, CA 95691 PHOTO OPS: Assembly of salad ingredients; 1600 heads of romaine lettuce weighing more than 3000 pounds with "croutons" of actual loaves of bread. Salad will be made inside of a bowl 4 feet deep and 16 feet across. Consumer sampling, costumed characters, food banks donation. WHO: Fresh Express/Raley's Officials California Coordinator, 5 a Day Food For Families Representative BACKGROUND: Fresh Express products range from traditional lettuces, to fancy greens, to full meal kits that include salad dressings and other condiments. FE has developed proprietary techniques and processes to assure freshness, quality and safety all the way from the field to the grocery store. The salad contains no preservatives. They are thoroughly washed, dried, and packaged in patented keep crisp bags and kept at an optimum cool temperature for freshness and delivered to consumers within 48 to 72 hours of harvesting in the field.
SOURCE Fresh Express
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