Fresh Express, NASCAR Team Rensi and Susan G. Komen Breast Cancer Foundation Speed to a Cure for Breast Cancer

NASCAR Racing Car to Sport Pink Ribbon; Fresh Express Salads and

Autographed Hood for Auction to Raise Funds and Awareness

Oct 13, 2006, 01:00 ET from Fresh Express

    SALINAS, Calif., Oct. 13 /PRNewswire/ -- Fresh Express, the world's
 largest salad maker, has partnered with the Susan G. Komen Breast Cancer
 Foundation and NASCAR Team Rensi Motorsports to raise funds and awareness
 for healthy eating and the fight against breast cancer beginning October
 2006, National Breast Cancer Awareness Month. An estimated 211,000 American
 women will be diagnosed with breast cancer in 2006, according to the Komen
     During October 2006, several of the most popular Fresh Express salads
 are being featured nationwide as part of the "Fresh Express Pink Ribbon
 In-store Campaign." With the purchase of specially marked Fresh Express
 packages at participating retailers, Fresh Express will donate 10 cents for
 each salad purchased to the Komen Foundation to support their important
 work in breast cancer research, education, screening and treatment.
     Team Rensi Motorsports, and specifically NASCAR driver Regan Smith,
 will also join the cause by driving his No. 35 car sporting -- for the
 first time in NASCAR history -- a special Fresh Express logo and pink
 ribbon at the October 13 NASCAR Busch Series race at the Lowe's Motor
 Speedway in Charlotte, NC. In addition, the full roster of NASCAR race
 drivers will join Regan Smith on race day to "autograph" the pink-ribboned
 hood of the No. 35 car, which will later be auctioned to benefit the Komen
     As a pioneer of the ready-to-eat fresh-cut produce category, Fresh
 Express is committed to providing consumers with the freshest and greatest
 variety of salads, fruits and vegetables, and experts tell us that diets
 rich in fruits and vegetables not only promote good health but also can
 help prevent certain types of cancer over a lifetime.
     "Fresh Express has a long history of supporting important health causes
 including cancer prevention, and as more and more women are enjoying NASCAR
 and motor sports, this is a perfect opportunity to partner with Komen
 Foundation and NASCAR's Team Rensi to raise awareness and funds for breast
 cancer programs," said Michelle Weech, Director of Marketing for Fresh
     "A key to our success at the Komen Foundation is that we collaborate
 with a variety of organizations to provide creative ways for people to make
 a difference in the fight against breast cancer," said Cindy Schneible,
 vice president of resource development at the Komen Foundation. "We are
 proud to have the opportunity to partner with Fresh Express to increase
 breast cancer awareness and allow cooks nationwide to make a valuable
 contribution to breast cancer research and community outreach programs."
     This cause has significant meaning to Team Rensi Motorsports and the
 NASCAR industry as a whole. "The pink ribbon symbolizes survival for me and
 my family," said Regan Smith. "My aunt is one of the fortunate women who
 has come out a survivor in the fight against this terrible disease, and I
 am thrilled to put my support behind finding a cure."
     The pink ribbon is the international symbol for breast cancer
 awareness. Over 2 million women in the U.S. are breast cancer survivors.
     "We are very excited to partner with Fresh Express in support of this
 vital foundation to raise money and awareness for breast cancer," said
 Ronnie Russell, President of Team Rensi Motorsports. "Women are very
 special to the NASCAR industry-not only the wives, mothers, sisters and
 aunts of our family of drivers but also the thousands and thousands of
 female fans that cheer for us every week."
     This important October 13 NASCAR venue will reach millions of fans,
 including its 42% female population. This number has risen in the past 10
 years from just 35%. According to health experts, people who consume the
 recommended 5 to 13 servings of fruits and vegetables as part of a
 healthful diet are likely to have reduced risk of disease including certain
 types of cancer.
     Fresh Express, a subsidiary of Chiquita Brands International, Inc.
 (NYSE:   CQB), has been a leader in fresh foods for more than 80 years and is
 dedicated to providing consumers with healthy, convenient ready-to-eat
 spinach, salads, vegetables and fruits. With the invention of its special
 Keep Crisp bag beginning in the early 1980s, Fresh Express pioneered the
 retail packaged salad category and was the first to make them available
 nationwide. Over 20 million consumers enjoy Fresh Express salads, spinach
 and greens every week. For more information, please visit
     The Susan G. Komen Breast Cancer Foundation was established in 1982 by
 Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died
 from breast cancer at the age of 36. Today, the Foundation is an
 international organization with a network of more than 75,000 volunteers
 working through local Affiliates and events like the Komen Race for the
 Cure(R) to eradicate breast cancer as a life-threatening disease. A global
 leader in the fight against breast cancer, the Foundation fulfills its
 mission through support of innovative breast cancer research grants,
 meritorious awards and educational, scientific and community outreach
 programs around the world. Together with its Affiliate Network, corporate
 partners and generous donors, the Komen Foundation has raised $750 million
 for the fight against breast cancer.
     For more information about breast health or breast cancer, visit the
 Foundation's award-winning Web site at or call the
 Foundation's National Toll-Free Breast Care Helpline at 1.800 I'M AWARE(R)
     Team Rensi Motorsports operates two full-time NASCAR Busch Series
 Racing Teams, the No. 25, Team Marines Ford Focus, driven by Ashton Lewis,
 Jr., and the No. 35, McDonald's Ford Focus, driven by Regan Smith. For more
 information on Team Rensi Motorsports, please visit

SOURCE Fresh Express