Friendster Radio Powered by PandoraTM Launches in US

06 Mar, 2006, 00:00 ET from Friendster

    SAN FRANCISCO, March 6 /PRNewswire/ -- Friendster today announced that its
 users can now build online radio stations powered by Pandora's Music Genome
 Project and share them with their friends.  "Friendster Radio" leverages two
 powerful ideas:  social networking, pioneered by Friendster; and online music
 discovery pioneered by Pandora.
     Friendster Radio taps into Pandora's Music Genome Project, recently lauded
 by Rolling Stone magazine, to develop radio stations based on an individual's
 favorite artists or songs.  The playlists are based on the Music Genome
 Project's exhaustive analysis of thousands of songs across hundreds of musical
 attributes.
     Bringing Friendster and Pandora together takes the experience to another
 level:  Friendster Radio expands the universe of music discovery beyond the
 individual listener to the listener's friends and the entire Friendster
 Network.  Friendster users build radio stations that can be shared, evolve,
 and even become 'hits' on Friendster.
     According to Larissa Le, Friendster's Product Director, "The combination
 of the two elements creates a truly unique -- and incredibly powerful -- way
 to discover and listen to music.  There's just nothing like this anywhere
 else."
     Pandora Vice President of Business Development Jessica Stoner adds, "We're
 excited to bring Pandora to social networking.  Enabling people to discover
 and enjoy great music -- and share it with their friends -- is what Pandora is
 all about."
 
     About Friendster
     Friendster is the leading social site for keeping in touch with friends,
 and meeting new people.  Friendster is a privately-held company based in San
 Francisco, California, backed by the venture firm Kleiner Perkins Caufield &
 Byers.
 
     About Pandora
     Pandora is powered by the Music Genome Project(TM), the most sophisticated
 taxonomy of musical information ever collected. Each song in the massive
 database -- which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country,
 Blues, R&B, old, new, big names, and small acts -- is analyzed by trained
 musician analysts along 400 distinct musical attributes to capture not only
 the musical identity of a song, but also many significant qualities that are
 relevant to understanding the musical preferences of consumers.
 
 

SOURCE Friendster
    SAN FRANCISCO, March 6 /PRNewswire/ -- Friendster today announced that its
 users can now build online radio stations powered by Pandora's Music Genome
 Project and share them with their friends.  "Friendster Radio" leverages two
 powerful ideas:  social networking, pioneered by Friendster; and online music
 discovery pioneered by Pandora.
     Friendster Radio taps into Pandora's Music Genome Project, recently lauded
 by Rolling Stone magazine, to develop radio stations based on an individual's
 favorite artists or songs.  The playlists are based on the Music Genome
 Project's exhaustive analysis of thousands of songs across hundreds of musical
 attributes.
     Bringing Friendster and Pandora together takes the experience to another
 level:  Friendster Radio expands the universe of music discovery beyond the
 individual listener to the listener's friends and the entire Friendster
 Network.  Friendster users build radio stations that can be shared, evolve,
 and even become 'hits' on Friendster.
     According to Larissa Le, Friendster's Product Director, "The combination
 of the two elements creates a truly unique -- and incredibly powerful -- way
 to discover and listen to music.  There's just nothing like this anywhere
 else."
     Pandora Vice President of Business Development Jessica Stoner adds, "We're
 excited to bring Pandora to social networking.  Enabling people to discover
 and enjoy great music -- and share it with their friends -- is what Pandora is
 all about."
 
     About Friendster
     Friendster is the leading social site for keeping in touch with friends,
 and meeting new people.  Friendster is a privately-held company based in San
 Francisco, California, backed by the venture firm Kleiner Perkins Caufield &
 Byers.
 
     About Pandora
     Pandora is powered by the Music Genome Project(TM), the most sophisticated
 taxonomy of musical information ever collected. Each song in the massive
 database -- which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country,
 Blues, R&B, old, new, big names, and small acts -- is analyzed by trained
 musician analysts along 400 distinct musical attributes to capture not only
 the musical identity of a song, but also many significant qualities that are
 relevant to understanding the musical preferences of consumers.
 
 SOURCE  Friendster