Frontier Airlines' Cabins Go Cashless

Improvement to Speed In-flight Service Using New Technology

    DENVER, March 28 /PRNewswire-FirstCall/ -- Frontier Airlines (
 FRNT) is excited to announce its transition to "Cashless Cabins" on its
 mainline aircraft beginning April 1, 2007. In-flight products, namely
 DIRECTV, pay-per-view movies and alcoholic beverages, are now exclusively
 available for purchase using credit or debit cards instead of cash. The new
 service will eliminate the need for correct change and is expected to
 expedite the in-flight service process.
     To accept and track purchases, Frontier's flight attendants will carry
 a state-of-the-art personal digital assistant (PDA) equipped with a card
 reader. Using this new technology and eliminating the complications that
 come with cash transactions will allow Frontier's flight attendants to get
 passengers watching TV with beverages in hand quicker than ever before.
     "This is one of several enhancements we intended to make in the coming
 months to improve what is already hailed by some as the best service in the
 industry," said Chris Collins, Senior Vice President of Operations. "Our
 customers have said that they value the efficiency and speed that credit
 card transactions allow and beginning April 1, we are proud to say that we
 can now offer that option for purchasing drinks on board our aircraft."
     About Frontier Airlines Holdings, Inc.
     Frontier Airlines Holdings, Inc. is the parent company of Denver-based
 Frontier Airlines. Currently in its 13th year of operations, Frontier
 Airlines is the second-largest jet service carrier at Denver International
 Airport, employing approximately 5,000 aviation professionals. With 57
 aircraft and one of the youngest Airbus fleet in North America, Frontier
 offers 24 channels of DIRECTV(R) service in every seatback along with 33
 inches of legroom in an all coach configuration. In conjunction with its
 regional jet fleet, operated by Horizon Air, Frontier offers routes linking
 its Denver hub to 56 destinations including 49 U.S. cities in 29 states
 spanning the nation from coast to coast, eight cities in Mexico and one
 city in Canada. In November 2006, Frontier and AirTran announced a
 first-of-its- kind integrated marketing partnership that offers travelers
 the ability to reach more than 80 destinations across four countries with
 low fares, aboard two of the youngest fleets in the industry. In December
 2006, Frontier was designated "Best Low Cost Carrier" in the U.S. by the
 readers of Business Traveler magazine. Frontier's maintenance department
 has received the Federal Aviation Administration (FAA) Diamond Award
 recognizing its advanced training standards for eight consecutive years,
 from 1999 to 2006. For more in-depth information on Frontier Airlines,
 please visit our Web site at FrontierAirlines.com.
 
 

SOURCE Frontier Airlines