Frontline Solutions' Supply Chain Week Presents Symposium to Address Standards and Trends of the Healthcare and Pharmaceutical Industries Improving Patient Safety and Reducing Medical Errors Are Top Priorities of the

Universal Product Number and the National Drug Code Initiatives



    CLEVELAND, Sept. 10 /PRNewswire/ -- Advanstar Communications, Inc., today
 unveiled the agenda for the upcoming Frontline Solutions' Supply Chain Week
 symposium focused on the healthcare and pharmaceutical industries.  This
 symposium provides attendees with a detailed look at standards that help
 optimize effective supply chain solutions in the healthcare and pharmaceutical
 markets.  The Healthcare & Pharmaceutical Bar Code Symposium will discuss the
 consistencies and differences of the Universal Product Number (UPN) and the
 National Drug Code (NDC), implementation issues, and necessary tools to
 position bar code technology in business models.  This symposium takes place
 September 24 at McCormick Place, Lakeside Center in Chicago, Illinois.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20020730/FRONTLINELOGO )
     "Adoption of the Universal Product Number and the display of this
 information, in an electronically readable form such as bar code technology,
 should be required on all hospital-administered drugs, devices, and
 biologicals, down to the patient, single-unit dose level," said Bert
 Patterson, Vice President for Contracting and Contract Administration for
 Premier, Inc.  "Not only would this greatly improve patient safety and reduce
 medical errors, it would improve supply chain efficiency and enhance
 hospitals' ability to distribute life-saving medicines, devices and supplies
 during public health emergencies."
     "Wrong medications and wrong dosages administered to the wrong patients
 account for three of the largest errors in the healthcare industry," said John
 Roberts, Director of Healthcare for Uniform Code Council, Inc.  "Medical
 studies have reported that medication errors were at 10 percent in U.S.
 hospitals.  A proven method in removing these errors is to use product
 identification and barcode symbology on all healthcare products.  Hospitals
 have less than one percent error rate when these solutions are incorporated
 into healthcare products."
     The Healthcare & Pharmaceutical Bar Code Symposium scheduled to be held
 Tuesday, September 24, from 12:00 p.m. to 4:45 p.m., focuses on top industry
 leaders' strategies on improving the speed, accuracy, and traceability of
 products in the pharmaceutical and medical sectors.  This seminar is hosted by
 AIM, Inc., Health Care EBusiness Collaborative (HCEC), Health Industry
 Business Communications Council (HIBCC), and the Uniform Code Council, Inc.
 (UCC); and sponsored by Hand Held Products, Intermec, Managed Healthcare
 Executive, and Zebra.  Session titles include:
 
     * Getting Started - Positioning Bar Code in Your Business Model
 
     * Straight Talk About Industry Issues:  Standards & Specifications
       Panelists include representatives from: Healthcare Distribution
       Management Association (HDMA), Health Care EBusiness Collaborative
       (HCEC), Health Industry Business Communications Council (HIBCC), Joint
       Commission Accreditation of Healthcare Organization (JCAHO), National
       Coordinating Council for Medication Error Reporting and Prevention
      (NCC MERP), and the Uniform Code Council, Inc.
 
     * Straight Talk About Industry Issues:  In the Trenches
       Panelists include representatives from: Hospital Corporation of America,
       Johnson & Johnson, Premier, Inc., and ValleyLab, Inc.
 
     * Understanding the Necessary Technology Tools
 
     * Putting it All Together:  Audience Interaction and Next Steps
 
     About Frontline Solutions' Supply Chain Week
     Frontline Solutions' Supply Chain Week focuses on providing attendees with
 a comprehensive look at the technologies required to build an end-to-end
 supply chain solution. Understanding that there are multiple components
 necessary to build a comprehensive supply chain solution, Advanstar has built
 a "three pillar" event, consisting of:
 
     * Automatic Identification (AutoID) & Radio Frequency Identification
       (RFID) conference & exposition
 
     * Industrial Mobile & Wireless conference & exposition
 
     * Collaborative Commerce conference & exposition
 
     Running concurrently, the conferences will take place September 23-26 with
 one integrated exposition open September 24-26 at McCormick Place, Lakeside
 Center.
     Three notable individuals that are distinctly recognized for their
 critical role in supply chain management advancements will keynote at
 Frontline Solutions' Supply Chain Week:
 
     * Procter & Gamble's Stephen David, CIO & B2B Officer focuses on "Creating
       Consumer Value From Rich Collaborations."  In this discussion, Mr. David
       talks about first-hand steps P&G is taking to optimize its supply chain
       and explains why today's B2B applications and marketplace exchanges must
       change to fit the needs of the environment
 
     * J.D. Edwards' CTO, Michael Madden, speaks about "Integration In
       Collaborative Commerce."  Mr. Madden discusses current and future
       technologies for delivering a robust integration framework
 
     * AMR Research's VP & GM CPG, Life Sciences and Retail Industry Services,
       John Fontanella, leads the "SuperSession Panel Discussion with SAP."
       Designed exclusively to address the challenges currently being faced by
       today's industry leaders, through an interactive conversation with SAP,
       Procter & Gamble, and others
 
     For more information on Frontline Solutions' Supply Chain Week, visit
 www.frontlinexpo.com .  To attend call 1-877-232-0132, or to exhibit call
 1-888-822-4321.
 
     About Advanstar Communications, Inc.
     Advanstar Communications Inc. is a worldwide business information company
 serving specialized markets with high quality information resources and
 integrated marketing solutions.  Advanstar has 92 business magazines and
 directories, 79 exhibitions and conferences, numerous Web sites, and a wide
 range of direct marketing, database and reference products and services.
 Advanstar serves targeted market sectors in such industries as art,
 automotive, beauty, collaboration/e-learning, CRM/call center, digital media,
 entertainment/marketing, fashion & apparel, healthcare, internet/e-business,
 manufacturing and processing, pharmaceutical, powersports, science,
 telecommunications, and travel/hospitality.  The Company has over
 1,300 employees and currently operates from multiple offices in North America,
 Latin America, Europe, and Asia.  For more information on Advanstar
 Communications, visit www.advanstar.com .
 
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SOURCE Advanstar Communications, Inc.

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