CLEVELAND, Sept. 10 /PRNewswire/ -- Advanstar Communications, Inc., today unveiled the agenda for the upcoming Frontline Solutions' Supply Chain Week symposium focused on the healthcare and pharmaceutical industries. This symposium provides attendees with a detailed look at standards that help optimize effective supply chain solutions in the healthcare and pharmaceutical markets. The Healthcare & Pharmaceutical Bar Code Symposium will discuss the consistencies and differences of the Universal Product Number (UPN) and the National Drug Code (NDC), implementation issues, and necessary tools to position bar code technology in business models. This symposium takes place September 24 at McCormick Place, Lakeside Center in Chicago, Illinois. (Photo: http://www.newscom.com/cgi-bin/prnh/20020730/FRONTLINELOGO ) "Adoption of the Universal Product Number and the display of this information, in an electronically readable form such as bar code technology, should be required on all hospital-administered drugs, devices, and biologicals, down to the patient, single-unit dose level," said Bert Patterson, Vice President for Contracting and Contract Administration for Premier, Inc. "Not only would this greatly improve patient safety and reduce medical errors, it would improve supply chain efficiency and enhance hospitals' ability to distribute life-saving medicines, devices and supplies during public health emergencies." "Wrong medications and wrong dosages administered to the wrong patients account for three of the largest errors in the healthcare industry," said John Roberts, Director of Healthcare for Uniform Code Council, Inc. "Medical studies have reported that medication errors were at 10 percent in U.S. hospitals. A proven method in removing these errors is to use product identification and barcode symbology on all healthcare products. Hospitals have less than one percent error rate when these solutions are incorporated into healthcare products." The Healthcare & Pharmaceutical Bar Code Symposium scheduled to be held Tuesday, September 24, from 12:00 p.m. to 4:45 p.m., focuses on top industry leaders' strategies on improving the speed, accuracy, and traceability of products in the pharmaceutical and medical sectors. This seminar is hosted by AIM, Inc., Health Care EBusiness Collaborative (HCEC), Health Industry Business Communications Council (HIBCC), and the Uniform Code Council, Inc. (UCC); and sponsored by Hand Held Products, Intermec, Managed Healthcare Executive, and Zebra. Session titles include: * Getting Started - Positioning Bar Code in Your Business Model * Straight Talk About Industry Issues: Standards & Specifications Panelists include representatives from: Healthcare Distribution Management Association (HDMA), Health Care EBusiness Collaborative (HCEC), Health Industry Business Communications Council (HIBCC), Joint Commission Accreditation of Healthcare Organization (JCAHO), National Coordinating Council for Medication Error Reporting and Prevention (NCC MERP), and the Uniform Code Council, Inc. * Straight Talk About Industry Issues: In the Trenches Panelists include representatives from: Hospital Corporation of America, Johnson & Johnson, Premier, Inc., and ValleyLab, Inc. * Understanding the Necessary Technology Tools * Putting it All Together: Audience Interaction and Next Steps About Frontline Solutions' Supply Chain Week Frontline Solutions' Supply Chain Week focuses on providing attendees with a comprehensive look at the technologies required to build an end-to-end supply chain solution. Understanding that there are multiple components necessary to build a comprehensive supply chain solution, Advanstar has built a "three pillar" event, consisting of: * Automatic Identification (AutoID) & Radio Frequency Identification (RFID) conference & exposition * Industrial Mobile & Wireless conference & exposition * Collaborative Commerce conference & exposition Running concurrently, the conferences will take place September 23-26 with one integrated exposition open September 24-26 at McCormick Place, Lakeside Center. Three notable individuals that are distinctly recognized for their critical role in supply chain management advancements will keynote at Frontline Solutions' Supply Chain Week: * Procter & Gamble's Stephen David, CIO & B2B Officer focuses on "Creating Consumer Value From Rich Collaborations." In this discussion, Mr. David talks about first-hand steps P&G is taking to optimize its supply chain and explains why today's B2B applications and marketplace exchanges must change to fit the needs of the environment * J.D. Edwards' CTO, Michael Madden, speaks about "Integration In Collaborative Commerce." Mr. Madden discusses current and future technologies for delivering a robust integration framework * AMR Research's VP & GM CPG, Life Sciences and Retail Industry Services, John Fontanella, leads the "SuperSession Panel Discussion with SAP." Designed exclusively to address the challenges currently being faced by today's industry leaders, through an interactive conversation with SAP, Procter & Gamble, and others For more information on Frontline Solutions' Supply Chain Week, visit www.frontlinexpo.com . To attend call 1-877-232-0132, or to exhibit call 1-888-822-4321. About Advanstar Communications, Inc. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 92 business magazines and directories, 79 exhibitions and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, internet/e-business, manufacturing and processing, pharmaceutical, powersports, science, telecommunications, and travel/hospitality. The Company has over 1,300 employees and currently operates from multiple offices in North America, Latin America, Europe, and Asia. For more information on Advanstar Communications, visit www.advanstar.com . MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X76528306
SOURCE Advanstar Communications, Inc.