Frost & Sullivan: Nonlinear Editing Solutions in Demand, but Price Fall Reins in Market Growth

MOUNTAIN VIEW, Calif., May 3 /PRNewswire/ -- Driven by the increased adoption of digital products for video creation across markets, there is an increased availability of enhanced, feature-rich, nonlinear editing solutions at highly competitive prices.

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New analysis from Frost & Sullivan (http://www.digitalmedia.frost.com), World Video Nonlinear Editing Market, finds that the market earned revenues of over $630 million in 2009 and estimates this to exceed $1.0 billion by 2016.

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"Software-based nonlinear editing products are quickly making the leap from nice-to-have to need-to-have competitive professional products for both high-end and low-end video segments," says Frost & Sullivan Global Industry Manager for Digital Media, Vidya Subramanian Nath. "The availability of highly competitive, economical, off-the-shelf products has ensured an increase in millions of professional users for nonlinear editing software."

In addition, with increasing efficiencies of processors, capture cards, low-priced storage, and networked workflows, these popular nonlinear editing software can be used for even high-end applications in broadcast and film editing.

While the price advantage has ensured mass penetration of these products, on the flip side, the low price points have had a telling effect on the market's revenue growth.

These products are available for as low as $800 and can be built on a complementary system for $5,000, which is typically one-fourth the price of higher-end systems. The economic downturn only compounds the pressure on revenue growth and narrows the market further for competitors.

To address these challenges, vendors will have to absorb the impact of drivers, such as open-source solutions, digitization, file-based and networked workflows, and high-definition video in the media market, and create competitive innovative products that are convenient for a versatile creative professional.

"The growing avenues for video across multiple media are driving all vendors in the nonlinear editing market out of their respective niches and pushing them to launch competitive products for all segments, including independent professional videographers," cautions Nath. "This will help them shield themselves from tremendous attrition and ensure brand penetration over the long term."

World Video Nonlinear Editing Market is part of the Digital Media Growth Partnership Services program, which also includes research in the following markets: World Disk Storage for Digital Media Market, World Broadcast and DTT Video Encoders Market, World Pay-TV Video Encoders Market, World Enterprise, Broadband and Mobile Video Transcoders Market, Digital Asset Management Market, World Video Switchers Market, Content Protection and Digital Rights Management, and World Video Servers Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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SOURCE Frost & Sullivan