LONDON, July 9 /PRNewswire/ -- The mobile communications markets in Eastern Europe are growing strongly from usage and revenues points of view. Defining these markets as emerging may no longer be accurate as they are demonstrating high growth and looking for new opportunities.

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New analysis from Frost & Sullivan (http://www.wireless.frost.com), Mobile Communications in Eastern Europe: A View on Key Markets, assesses the market situation in Eastern Europe through the analysis of six key markets: Bulgaria, the Czech Republic, Hungary, Poland, Russia and Turkey.

"Eastern European markets are fully penetrated and are rapidly adopting mobile broadband solutions," notes Frost & Sullivan Industry Analyst Saverio Romeo. "The mobile phone is becoming critical for fast connectivity and innovative services, effectively substituting the lack of fixed infrastructures."

The main challenge to the industry currently comes from the economic recession. The lack of credit for investments and the decrease in consumption will slow down the growth experienced by Eastern European countries. Moreover, regulatory limitations can hamper future developments.

The mobile industry's response to this scenario consists of two main actions.

"Services and processes' optimisation, in order to efficiently use existing resources and reduce the need for capital investments is critical," advises Romeo. "Equally important is pursuing technological and strategic innovation through synergic cooperation between participants with different know-how with the aim to offer disruptive solutions to consumers at reasonable prices."

Cooperation between regulatory authorities and the industry to overcome the challenges of the market will be vital. Cooperation between public sector and the industry for high-intensive investments, mainly infrastructures, will enable sustained market expansion.

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, please contact Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com, with your name, company name, title, and contact details. Upon receipt of the above information, a brief brochure will be sent to you by e-mail.

Mobile Communications in Eastern Europe: A View on Key Markets is part of the Mobile & Wireless Growth Partnership Services programme, which also includes research in the following markets: Mobile Communications in Europe: Top Markets Outlook 2008, European Mobile Content Market, Ad-based Content and Communication: A Lucrative Avenue for the Mobile Industry and, Social Network Analysis - Looking Inside Mobile Communities. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Mobile Communications in Eastern Europe: A View on Key Markets

M326-65

    Contact:
    Joanna Lewandowska
    Corporate Communications - Europe
    P: +48 22 390 41 46
    E: joanna.lewandowska@frost.com

    http://www.frost.com

SOURCE Frost & Sullivan

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