Leveraging Content, Planning and Strategy for ROI

MOUNTAIN VIEW, Calif., Dec. 9 /PRNewswire/ -- Frost & Sullivan, the Growth Partnership Company, is proud to announce that it has formed a strategic alliance with online BtoB marketing agency Bulldog Solutions to offer integrated demand-generation solutions.

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Unique in the demand-generation industry, the partnership will build turnkey programs that attract, engage and convert prospects to closed deals. It leverages content from Frost & Sullivan's global research services that cover 10 industries and over 300 markets, along with strategic planning and best-in-breed execution of demand-generation programs from Bulldog Solutions to create effective, winning campaigns for clients.

"For over 45 years we have been assisting companies in creating innovative and effective growth solutions. The partnership with Bulldog Solutions builds on this success with the essential tools and techniques - Marketing Automation, Demand-Generation Best Practices, and Research content - to drive Integrated Marketing Solutions unmatched in the industry," explains Bill Archer, VP, Global Marketing and Chief Marketing Strategist for Frost & Sullivan. "Bulldog Solutions enhances our ability to combine turnkey, leading-edge strategy and program execution with research data and dashboards for effective ROI analysis and enhanced program effectiveness."

The partnership builds on Frost & Sullivan's research and current consulting offerings that deliver market and industry intelligence to clients in the technology, healthcare, aerospace, automotive, manufacturing, and energy industries, among others. Clients can use this market and technology knowledge in highly-effective marketing initiatives, programs, launches, and campaigns to enhance their revenue generation programs.

"What we can help them do is identify high-quality leads, enhance their company's sales effectiveness, and grow," adds Archer.

"Marketers face the enormous challenge of building end-to-end programs that combine the best technology, process and content," said Rob Solomon, CEO and founder of Bulldog Solutions. "Frost & Sullivan brings to the table another critical piece of the end-to-end demand-generation puzzle: powerful research and valuable thought leadership content."

Among the tools and services already being produced by the two companies is the Executive Benchmark Assessment (EBA), an online survey and custom reporting tool that offers participants insight into how their marketing activities measure up to best practices recommended by the experts in the industry, as well as to the activities of their peers.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About Bulldog Solutions

Bulldog Solutions is an online marketing agency that changes the way BtoB companies define demand-generation strategy, engage prospects and convert leads to customers. We power demand- generation and demand management programs for many of the best business brands in the world. Industry leaders have recognized our unique process and technologies as best-in-breed at turning a higher proportion of prospects into sales and improving the return on marketing investment. We have been named to the Inc. 500 list of fastest-growing private companies in the U.S., the Austin Business Journal's Fast 50 List of fast-growing companies in Central Texas, and the list of the best companies to work for in Texas in a survey sponsored by the Texas Association of Business (TAB), the Texas State Council of the Society for Human Resource Management (TSC-SHRM) and Best Companies Group. We're headquartered in Austin, Texas. www.bulldogsolutions.com

Contact:
Jake Wengroff
210.247.3806
jake.wengroff@frost.com

SOURCE Frost & Sullivan

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