'Not a Vendor Pitchfest'

MOUNTAIN VIEW, Calif., Aug. 23 /PRNewswire/ -- Frost & Sullivan is pleased to announce that Jake Wengroff, Global Director of Corporate Communications, has been named Chairman of The Social Media Strategies Summit, to be presented by Global Strategic Management Institute (GSMI), taking place September 15-17, 2010, in San Francisco, California.

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The event will unite senior-level corporate communicators, media professionals, marketers, technology executives, and analysts in a highly-interactive and educational series of sessions.

Wengroff will serve to unify overall conference messaging, introduce each of the speakers, and ensure that each attendee finds value in the event.  "The goal of the conference will be to present and discuss what's actually working in today's organizations, rather than to simply sell new platforms and services," he explains.  "This conference will not be a vendor pitchfest."

Wengroff will be presenting at 10:30 am PDT on Day One of the conference, Thursday, September 16, 2010, in a session titled, "Paid, Earned or Owned: How the New Rules of Content Have Created Opportunity to Drive ROI—and Risk—for Marketers."  The session will address such topics as the creation of a content-focused culture that drives social media conversations, engagement, positive behaviors, and sales leads.

"Too often, a company charges ahead with a social media strategy, without recognizing that it's a content strategy that needs to be in place at the onset," explains Wengroff.  During his presentation, he will deliver a survey of the changing landscape along with opportunities for creative, dynamic positioning.

Wengroff is responsible for Frost & Sullivan's branding, media relations, webinar programs, social media, communications training, and internal communications.  He also works on content strategy and demand generation programs.  His bio can be viewed at http://www.frost.com/wengroff.  

To register for the event, please click on the following link:  http://bit.ly/btBPbc.  For more information about The Social Media Strategies Summit, please contact Michael Roche at 888.409.4418, ext. 4 or michael.roche@gsmiweb.com.  

About Global Strategic Management Institute

GSMI produces high-level business and organizational function-focused summits for the world's leading business decision-makers. These dynamic and innovative services initiate and develop business relationships between director and C-level practitioners from the most influential organizations, for a stimulating environment to discuss key industry issues and mutually beneficial solutions.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

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